Shift Communications

SEPTEMBER 22, 2014

Think Instagram, Pinterest, Tumblr. (The So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. Always ask the question, what are people doing while they are using their mobile devices? How can that experience be simplified or improved? (The

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Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. Here’s our round-up of the top five disasters that have caught our eye: Molly-Mae Hague – a personal PR crisis. I've had male guests say what she said.

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Crisis Viral Government Crisis Communications 62

Stephen Waddington

FEBRUARY 10, 2019

The event was promoted on Instagram by celebs that failed to disclose that they were being paid. Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received? Viral campaigns, Madonna and the next Facebook What’s the daftest brief that you’ve ever received?

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Viral Journalism Analytics Case Study 68

The Hoyt Organization

AUGUST 15, 2024

Keep a constant eye on the major social media platforms like X, Facebook, Instagram, and TikTok, but also be aware of some of the less mainstream platforms, like Reddit, Quora, or other forum threads. You should always be building this support network so that you have solid relationships in place already before any type of crisis hits.

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Reddit Television Viral Social Media 90

Critical Mention

SEPTEMBER 24, 2020

The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites. With more people talking about the need for bikes, many bicycle distributors had a hard time keeping up with production and were running out of bikes to sell. The #BlackLivesMatter Movement.

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Examples Transportation Media Tourism 130

Karen Freberg

FEBRUARY 2, 2020

They flew in Seth, who oversees the popular IG account Dude with Sign to the Super Bowl , and were able to get some attention from what he shared with his community on Instagram. Hopefully they had a good crisis management plan in place! Teasers done well spark viral conversation. Sprint did something that was pretty creative.

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Social Media Analysis Media Viral 78

Sword and the Script

MAY 12, 2020

There may be a place for including social media – here’s an example of an interesting way to include social elements from Instagram (or other sites) selectively. Make sure your media contacts easy to find. It’s frustrating for writers to fish around for someone to field a question. Make your media contacts easy to find.

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Engage PR

JANUARY 6, 2018

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

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Social Media Strategy Media Survey 60

Newsfile

FEBRUARY 28, 2024

What are the Basics of Crisis Communication Planning? Crisis communication planning involves preparing for unexpected events that could harm an organization’s reputation. Effective crisis communication ensures transparency, empathy, and timely responses. praise-filled posts on Instagram. What is Viral Marketing?

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Viral Crisis Communications SEO Reputation 52

Cision

OCTOBER 16, 2017

On the site right now, you can see social journalism key takeaways from that big trend, a feature about Instagram detailing the channels best practices for business and sharing you make the most of its unique qualities and benefits, and there’s features on how fake news is an increasing risk, not only for the industry, but also for clients.

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Media Storytelling Technology Data 202

MaccaPR

NOVEMBER 30, 2017

billion Twitter impressions, over 215,000 Instagram posts and a 379 percent increase in SSGA’s share of voice in the first month. Crisis communications pros know that no corporate misdeed goes unexposed in this social media climate. More metrics, eh? So, is that enough ROI for an experiential campaign to satisfy your CMO?

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Marketing Consumer Measurement Viral 76

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Crisis Communications. 9. “Have fun with crisis communications planning. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

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Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

Crisis Communications – how to prepare for or manage crisis communications via social media. Crisis Communications. 9. “Have fun with crisis communications planning. Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media.

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Social Media Media Storytelling Local 40

Beyond PR

AUGUST 4, 2016

No one wants to see 10 hashtags from Instagram in a Facebook post. Instagram may be fun and conversational, while LinkedIn has a more professional and formal atmosphere. Pause automated publishing when your company is dealing with a crisis, or during times of tragedy to show respect. Instagram is a visual channel.

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Social Media Pinterest Media Marketing 40

The Stalwart Blog

APRIL 26, 2020

What do you do when you’re embroiled in a crisis that maybe wasn’t of your making? He is a crisis PR expert, a friend of mine for many years. When you get involved in these things, how far are people into the crisis by the time you show up? The two cardinal rules in any crisis PR position. Dave Oates: Sure.

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Crisis Local Facebook Social Media 78

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Few things are more satisfying than a brand handling a potential public relations crisis with grace, aplomb, and humor. Where’s your crisis PR readiness? Odds are the Crock-Pot team has a crisis communications plan in place, and it’s likely that it includes contingencies for real-life product malfunctions or accidents.

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NewsWhip

APRIL 7, 2021

Viral photos and videos surfaced and spread across the internet, which showed glaring differences between the men’s and women’s facilities at the venue. . Brands that stepped up to the March Madness crisis. The men’s teams had access to a state of the art weight room, catered meals, and P.C.R COVID-19 tests to ensure their safety.

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Sports Comparison Viral Crisis 148

MaccaPR

SEPTEMBER 13, 2016

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. But he did, oh how he did.

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Crisis Airlines Reputation Corporate 48

MaccaPR

JANUARY 6, 2015

We divulged " 4 Marketing Secrets for Viral Guinness World Records " from our firsthand experience setting Guinness World Records for clients, including Kemps'' Largest Scoop of Ice Cream. There you have it - your top 10 list of the most popular MaccaPR blog posts thanks to your engagement by way of views and social media engagement.

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Blogging Wikipedia YouTube Content Marketing 48

NewsWhip

NOVEMBER 11, 2021

That shows you the Timeline of public and media interest, and you can add content feeds of articles published on the web, posts from social networks such as Twitter, Facebook, Reddit, Instagram, and YouTube, and leaderboards of the websites, journalists, and subreddits that mention your brand. Here’s how that looks: Reporting on your crisis.

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Reputation Branding Brand Reddit 78

PR in High Definition

JULY 22, 2019

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

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Media Viral Video Newspapers 74

NewsWhip

DECEMBER 15, 2021

Not to worry – two days later and Peloton is delivering a masterclass in crisis management, as its response ad is now bigger than the initial incident. . Peloton wasted no time getting sucked into responding to the chatter, and instead seized an opportunity to turn a crisis into something valuable. View this post on Instagram.

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Crisis Instagram Crisis Management Viral 78

Mark My Words

OCTOBER 13, 2022

The BBC eagerly signed up as William’s partner for his Earthshot climate crisis challenge. Kensington Palace purred when a clip of the Princess of Wales speaking to new mothers during a visit to Royal Surrey County Hospital went viral. The spontaneous moment was called “lovely” on Twitter.

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Social Media Interviews Media YouTube 60

MaccaPR

SEPTEMBER 14, 2015

Our public relations world promptly erupted with crisis advice, recommending what Subway - which had featured the now self-admitted molester in some 300 ads over 15 years - should have done after it learned that the face of its brand had committed acts which guarantee that its $5 foot-long will forever be associated with a pedophile.

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Branding Brand Crisis Social Media 48

MaccaPR

MARCH 2, 2017

Buffer Blog – Produced by the social media firm Buffer, this blog is especially strong on advice for success with YouTube and Instagram. Recent favorite posts include: “ What Counts as a Video View on Facebook, Instagram, Twitter and Snapchat? All You Need to Know About Instagram Takeovers ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Cision

APRIL 5, 2017

We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces. Our collective psyche is going through a proliferation of content.

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