Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. For example, some threats might include: financial earnings, reputation, human life, or physical assets. In the uncertain environment of crisis, responders must understand these three attributes of risk.

Crisis Management 266

Crisis Management Crisis System Policies 266

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” Is this a crisis or an issue? The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009.

Crisis 244

Crisis Case Study YouTube Reputation 244

PRSay

MARCH 19, 2020

As the situation continues to unfold, here are six crisis communications lessons from past pandemics to keep in mind: 1. Given the uncertainty about the coronavirus and what still lies ahead, ongoing crisis planning should concentrate on worst-case scenarios. It helps to give workers roles they can play in the crisis.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Onclusive

FEBRUARY 7, 2023

Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. Let’s say a food brand asks its comms team to seek media coverage to promote how it’s using local ingredients to reduce its carbon footprint. What worked well to appease audiences and what developed into a comms crisis?

Reputation 195

Reputation Branding Brand How To 195

Onclusive

DECEMBER 6, 2021

Capturing every relevant piece of earned, owned and social media coverage around your brand, industry and important keywords can make all the difference if you want to break away from the competition or avert a full-blown crisis.

Media 370

Media Comparison Software Enterprise 370

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. Pepsi’s graceful mea culpa.

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

5W PR

FEBRUARY 8, 2025

The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. Take McDonald’s approach in India as an example.

Local 78

Local Training Data Consumer 78

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. This, ladies and gentlemen, is a great example of the power of social media in emergency and crisis situations. Step 1: Conduct a vulnerability audit. Are they trained?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. They’ve even delivered 100 pies to my local hospital in NJ earlier this month! Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Branding Brand Guidelines 282

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. For example, some threats might include: financial earnings, reputation, human life, or physical assets. In the uncertain environment of crisis, responders must understand these three attributes of risk.

Crisis Management 157

Crisis Management Crisis System Policies 157

Melissa Agnes

JUNE 3, 2014

Identifying the trigger points that indicate that an issue needs to be escalated to the crisis team. An issue is an issue and a crisis is a crisis. Today’s reality is that no matter where an issue – but especially a crisis – originates, it will develop an online presence. It doesn’t.

Airlines 206

Airlines Crisis Wikipedia Social Media 206

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Recommendation: Set the objectives that are right for your organization. .

Branding 370

Branding Brand Media Measurement 370

NewsWhip

MARCH 30, 2021

We recently completed a comprehensive study on the anatomy of a reputation crisis using our data, and we’re including some of the highlights here. We looked back at five different types of brand crisis – data breaches, lawsuits, product recalls, executive behavior, and racial tension in the workplace.

Reputation 78

Reputation Crisis Analysis Data 78

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Presspage

JANUARY 21, 2025

It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. What is the structure of a good press release?

Writing 78

Writing How To Product Launch Crisis 78

Stephen Waddington

JULY 16, 2021

I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. According to a poll by the IoIC two-thirds of internal communicators said that leaders looked to them for more guidance during the crisis.

Publicity 199

Publicity Government Employee Crisis 199

Presspage

OCTOBER 14, 2024

Tone of voice matters While pre-prepared templates and holding statements can be your life line during a PR crisis, the situation looks a little different during business-as-usual. In your mind, the term ‘media inquiry’ might go hand in hand with ‘ crisis communication '. Here are 3 tips to get you started.

How To 78

How To Media Crisis Pitching 78

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. There are still so many opportunities to earn mentions in paper publications on a national and local level. PR crisis A yoghurt brand issued a product recall. REQUEST A PRINT MONITORING DEMO What is print media monitoring in 2025?

Print 104

Print Strategy How To Newspapers 104

Melissa Agnes

JULY 10, 2014

If you are searching for information about a local business, chances are you might go to Yelp.com or stumble upon Yelp reviews in a search about a business. After all, in many situations, simply having harmful content erased from the internet can sometimes be enough to make your internet crisis go away. By Whitney C.

How To 200

How To Guidelines Wikipedia Policies 200

MaccaPR

FEBRUARY 19, 2018

and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?

Instagram 98

Instagram Crisis Local Privacy 98

Onclusive

NOVEMBER 8, 2023

Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will. Practicing diligent social listening is a key part of managing a brand’s reputation. PR pros often review and edit when appropriate.

Training 195

Training Media Training Crisis Communications Reputation 195

Bianchi Biz Blog

NOVEMBER 21, 2024

Net exports are projected to make no contribution to GDP growth given that imports are set to rise – pushed by strong demand – while exports of goods are only expected to progressively catch up with their pre-crisis level. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media.

Marketing 90

Marketing Pinterest Radio Instagram 90

Landis PR

JANUARY 28, 2025

Sponsoring local health fairs, hosting wellness workshops, or supporting causes like LGBTQ+ or elder health initiatives can create opportunities for prospective patients to interact with your team. Earned media placements in reputable outlets can significantly boost your visibility and credibility.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Reputation Us

MARCH 20, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise.

Reputation 78

Reputation Journalism Financial Corporate 78

Cision

MAY 12, 2017

Google search algorithm updates in 2016 , for example, included a number of integrated changes in order to unify mobile SEO and local SEO along with paid and organic results. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Google Fact Check. The Digital and PR Evolution.

Google 259

Google Digital PR Mobile SEO 259

Ethical Voices

OCTOBER 28, 2024

And through all our activities and our reputation, we have not only set standards for our industry, but have also educated the business community, which is very valuable for us. We had a frank and open discussion with our client explaining why the proposed tactics were not only unethical, but could also damage their reputation.

Ethics 53

Ethics How To Crisis International 53

Cision

JUNE 6, 2017

It takes a long time to build the reputation and earn the trust required to build this proprietary audience. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. Social proof: Having your brand associated with a well-known authority can help augment your reputation instantly.

Marketing 239

Marketing Television Handbook Web 239

The Hoyt Organization

FEBRUARY 13, 2025

Because of this, public relations (PR) plays a critical role in shaping brand reputation, promoting services, and building trust. Maintain Reputation in Crisis: Respond quickly and transparently to negative publicity or errors. Crisis Management: Ensure your team is prepared to respond swiftly to high-severity issues (e.g.,

Healthcare 52

Healthcare Strategy Publicity Storytelling 52

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The program has since grown to 15 schools nationwide.

Communications 121

Communications Case Study Training Reputation 121

Reputation Us

NOVEMBER 5, 2020

On December 1, 2020, Casey Boggs of ReputationUs will present “Resilience Shapes Reputation” at the Northwest Credit Union Association’s Marketing, Business Development & Community Outreach Council. Join Casey Boggs, ReputationUs President, for the engaging and interactive session, “Resilience Shapes Reputation.”.

Reputation 60

Reputation Community Local Meeting 60

5W PR

AUGUST 12, 2019

What’s a reputation worth? Companies that aren’t prepared for a crisis can watch their sales go off the cliff, their stock price take a plunge, and even permanently shut some, if not all their doors. When it comes to a potential door-shutting crisis, keep the Scout motto in mind — “Be prepared!”. Building A Corporate Reputation.

Corporate 68

Corporate Reputation Marketing Employee 68

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. This is something PR practitioners know well through crisis communications but truly applies to all areas of public relations.

Automotive 245

Automotive Resources Consumer Course 245

The Stalwart Blog

JANUARY 5, 2021

The year 2021 certainly kicked off in fine Crisis PR style. We’ve even seen the Crisis come back to nursing homes whose health care workers are reluctant to take the vaccine, simply because they’re not sure that they can trust anyone. And it starts with a good Crisis Communications plan.

Crisis 78

Crisis Crisis Communications Healthcare Fashion 78

Rock the Status Quo

DECEMBER 11, 2014

“If a client backs out of an interview, my reputation is on the line. ” ~ David Weissman, RRPartners.com Your reputation is absolutely on the line, and you should do whatever it takes to help fill the gap your client’s caused, even if it means giving it to a non-client or competitor.

Interviews 174

Interviews Real Estate Media Pitching 174

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online.

Small Business 158

Small Business Publicity Social Media Web 158