Sword and the Script

DECEMBER 23, 2014

We must continue to measure every act against not only what is legal but also what we would be happy to have written about on the front page of a national newspaper in an article written by an unfriendly but intelligent reporter. Financier, PR man, crisis manager – and pitch man – this guy can do it all.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. How often does the Financial Times write stories about itself? c) Donald Steel. You know the answer.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

JANUARY 28, 2016

But the newspaper climate has changed. where I could learn from Mike Sitrick, the guy who wrote the book on strategic and crisis PR, I jumped at it. I’m confident that the skills I developed in more than two decades as a newspaper reporter will serve our clients well. And there is a lot of writing in PR.

Journalism 120

Journalism Newspapers Writing Report 120

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Does your company have a stake in the current opioid crisis? Better Writing Blogs. It may not be much to look at – a very simple site – but what Smart Blogger lacks in visual style it makes up for in very valuable information and “how-tos” on every aspect of blog writing. Authentic Storytelling Project.

Blogging 170

Blogging Writing Creativity Storytelling 170

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. What happened?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

JULY 28, 2016

So, I looked at my high school curriculum, and journalism was the only class that would allow me to write every day. I then became an editor of the school newspaper, and later, a reporter in college. My first job was a news editor, where I decided to write health features. Have you ever had to deal with a major brand crisis?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Cision

JANUARY 19, 2017

What role do you see social media play in reputation and crisis management today? It’s important to start implementing a social media strategy to build your business’ profile and reputation before a crisis hits. You can share your PR success by tweeting your coverage, posting it on Facebook or writing a blog about it.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Cision

MARCH 8, 2016

If you’re not monitoring what people are saying, your brand could have a full-blown crisis on its hands. My skill set includes strong writing and speaking, both essential for a communication professional. My daily newspaper of choice is…the New York Times. Social media has a major impact on how your brand is perceived.

Financial 120

Financial Reputation Newspapers Social Media 120

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Solo PR Pro

OCTOBER 5, 2021

I was that first grader who wanted to start up a class newspaper,” he jokes when describing himself. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills.

Meeting 96

Meeting Handbook Newspapers Government 96

Cision

FEBRUARY 16, 2016

Everything we do, from multicultural engagement and community building to corporate communications, reputation management and crisis communications, is built on the foundation of our “Brand PR” approach. I listen to music while I write and edit. My daily newspaper of choice is…the San Francisco Chronicle. It’s a tough job. .

Nonprofit 120

Nonprofit Public Affairs Reputation Newspapers 120

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Ann: Oh boy. How much time do we have…?

Interviews 104

Interviews Content Marketing Writing Journalism 104

Maxim Behar

DECEMBER 1, 2024

Writing, communication, and public speaking have fascinated and inspired me for as long as I can remember—probably since kindergarten. I firmly believe in a rule I coined during the 2008 financial crisis: the worst decision is better than no decision at all. I also make time to write books and articles and record music.

Journalism 59

Journalism Newspapers Travel Film 59

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. Read closely what they write. I find that some young professionals don’t read newspapers or influential websites. My daily newspaper of choice is…The New York Times. What will this role entail? Rapid Fire Round.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

AUGUST 24, 2015

If someone is writing a review of your business or products, odds are that they like you a lot… but if they don’t like you they REALLY don’t like you. Encourage your advocates to write a review first. Asking people to write an online review triggers them to do it and lets them know a way that they can help you.

Newspapers 120

Newspapers Instagram Writing Examples 120

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 98

How To Newspapers Analytics SEO 98

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Stephen Waddington

SEPTEMBER 29, 2021

But as we’ve seen during the COVID-19 pandemic, professional communications can help support crisis, innovation, change, productivity, and life itself. The industry has a wholly unrealistic expectation that graduates should be oven ready, and able to immediately undertake a stakeholder audit, write a blog, or pitch media.

Industry 153

Industry Publicity Agency Community 153

Flack's Revenge

JULY 25, 2014

I had the great pleasure of writing for PR Conversations again last week, after Judy Gombita graciously agreed to r un with my post (the third one I have written for them). ” PR is not a crisis. However, at some point, the thread took a turn from self promotion to PR for PR, and how the field is portrayed in the media.

Education 120

Education Advertising Advertising Newspapers 120

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. PR pros have always been connectors and coordinators for their clients and organizations, but during the current crisis, collaboration has seen a heavy increase,” according to the report.

Survey 114

Survey Industry Leadership Study 114

Sword and the Script

JANUARY 3, 2023

Crisis management: When an organization faces a crisis, PR practitioners may work to minimize the damage to the organization’s reputation by managing the flow of information and communicating with the public. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 113

Interviews Publicity Technology Social Media 113

Beyond PR

MARCH 22, 2018

“Don’t pay any attention to what they write about you. Back in the old days of PR (screen fades to grainy black and white…), comms teams had to suffer through the tedious process of flipping through stacks of newspapers and magazines, searching for any mention of their brand. Just measure it in inches.”

Media 75

Media Radio Newspapers Print 75

Maxim Behar

SEPTEMBER 5, 2021

- I think there are three most important things that we should pay attention to and I write about them in my book " The Global PR Revolution ". Speed - this is the speed of decision-making and how fast you can adapt to any crisis, the speed of saying "thank you" and "sorry". In the past, crisis management was very easy.

Meeting 98

Meeting Advertising Advertising Social Media 98

Critical Mention

NOVEMBER 22, 2019

A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more. The expansion of different media types opens the door for more people to write about your brand. Earned Media is comprised of coverage that comes from a variety of sources and mediums. SCHEDULE A DEMO.

Radio 80

Radio Media Newspapers Sports 80

PR Insiders

APRIL 13, 2021

Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media. Hire a firm that specializes in the right media for you.

Radio 78

Radio How To Public Affairs Print 78

Beyond PR

APRIL 25, 2017

The AP is one of a handful of organizations working to debunk misinformation on Facebook, flagging content they’ve determined is untrue and writing a rebuttal, which then appears with the original, disputed story when people see it on Facebook. And the public wants news it can trust, even if it doesn’t know the source. “I

Facebook 75

Facebook Newspapers Local Consumer 75

Bianchi Biz Blog

OCTOBER 24, 2022

Our newspaper ended up winning an award for our reporting. In my role today, the most fun stories I get to write come from test-driving trucks. I got my start in journalism in 2008, working for a weekly newspaper in Connecticut called The Middlebury Bee-Intelligencer. You can follow Cristina on social media here: Twitter.

Meeting 59

Meeting Automotive Transportation Media 59

Critical Mention

JANUARY 22, 2019

I went into Marketing by way of writing. But I thought writing a diary was boring. I worked at newspapers, magazines, and became the world’s first Chief Content Officer at one company (ClickZ) and now hold the title at another ( MarketingProfs ). What inspired you to write the book? Ann: Oh boy. How much time do we have…?

Interviews 60

Interviews Content Marketing Writing Journalism 60

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Online news coverage is nonstop. SCHEDULE A DEMO. Priscilla Osorio.

Analysis 81

Analysis Comparison Reputation Radio 81

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? Some media will write a story inspired by your release.

How To 52

How To Newspapers Analytics SEO 52

Maxim Behar

JUNE 6, 2024

The emergence of social media about fifteen years ago and their increasing influence suddenly gave them an identification similar to what newspapers once had. Back then, it was: "It's written in the newspaper," meaning that if it's in the newspaper, it's the final word. Then it was: "They said it on TV." There is no other way.

Newspapers 40

Newspapers Government Social Media Crisis 40

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. The journalists were people working in media, newspapers or TV channels, or radio stations. Similarly, the language that we use to write on Twitter is entirely different.

B2B 52

B2B Communications Media Newspapers 52

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). The housing crisis of 2008 spurred largely by risky loans and securitized mortgages, that both diversified the financial risk and cause us to collectively lose sight of where it was precisely, set off the most severe recession we’ve seen in a long time.

Agency 118

Agency Trends Marketing Survey 118

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

Maxim Behar

AUGUST 4, 2022

We shouldn't differentiate between the newspaper, the radio, the television and the social media user who can post fake news or manipulate a photo or text or whatever. It doesn't matter if it's on TV, newspaper, and now on social media. It's not a question of who manipulates what, but who reacts how.

Ethics 52

Ethics Newspapers Government Television 52

Maxim Behar

JUNE 12, 2024

Twenty to twenty-five years ago, you turned on the TV and listened to something or opened the newspaper and read it, but you had no feedback and couldn't say if something wasn't true. On Twitter or Instagram, it is a bit harder to recognize the people you are writing to; there are ways. Maxim: I'm not very sure this is crisis PR.

Ethics 69

Ethics Social Media Travel Writing 69