ImPRessions - Crenshaw Communications

APRIL 9, 2020

Our approach to pitches and PR plans has adjusted to the current media cycle, which is filled with coronavirus stories. Now is not the time to be pitching anything self-promotional. Pitching irrelevant or self-serving news will backfire. Creating a crisis plan in real time. COVID-19 is a global crisis.

Policies 296

Policies Crisis Pitching Travel 296

Garrett Public Relations

MARCH 18, 2020

One question I see coming up a lot is – can I pitch the media my non-virus related news? The post Media Pitching in the Age of Coronavirus – Should We? As we navigate these uncharted waters together, PR pros, we have questions. As fellow public […]. Or Shouldn’t We?

Pitching 195

Pitching Media Publicity Crisis Management 195

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Crisis Communications. Relationship building takes time. Owned Media/Content Strategy. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. It is all-encompassing, with the job functions endless. And it’s not uncommon.

Crisis Communications 140

Crisis Communications Crisis Communications Sports 140

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds.

Report 168

Report Pitching Media Survey 168

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch. Print magazine?

Pitching 149

Pitching Sports Print Creativity 149

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Another example is the YouTube brand safety crisis. Some call it newsjacking.

Pitching 136

Pitching Media Privacy YouTube 136

5W PR

OCTOBER 18, 2024

Next, it’s important to pitch to journalists. Tailor pitches to the specific interests and needs of each journalist. Crisis Management Planning Identify potential crisis scenarios and develop a plan for response. Designate a crisis communication team to handle media inquiries and public statements.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. Pitches are much lower this time of year so it’s a great opportunity for you to start pitching. Your pitch is much more likely to be seen easily. If you’ve been following me, you know how to write a good pitch that is more likely to get the YES.

Pitching 130

Pitching Television Media YouTube 130

PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. You can see how I used stress as a topic for every pitch, but it works specifically for that media outlet. Last week I gave you ideas to pitch for the rest of the year. Here’s an example.

Pitching 130

Pitching Media YouTube Interviews 130

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. Now, follow the Get PR Famous™ formula and pitch away! This week, I want to challenge you to come up with one pitch per month for the rest of the year.

Pitching 130

Pitching Media YouTube Video 130

PR for Anyone

MARCH 20, 2020

This week I want to talk about crisis PR – kind of where we are right now. And they think, “oh I shouldn’t try to pitch the media I’m not a doctor, I’m not,” but […]. It’s Christina Daves with this week’s Get Famous Friday PR Tip. Everything is spiraling and people are scared.

Crisis 130

Crisis Pitching Media 130

Melissa Agnes

APRIL 16, 2018

I recently received the following comment on a post I shared to social media: Sometimes it’s just hard to start talking about crisis preparedness because no one wants to be involved in a negative event. Gaining internal buy-in from the right people to implement a crisis ready culture can sometimes feel like an uphill battle.

Internal 133

Internal International Crisis Exercises 133

OnePitch

NOVEMBER 2, 2022

On this week’s Pitches That Placed, we’re highlighting a pitch that landed coverage, and a video interview , in Black Enterprise for its introduction to a valuable source. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . Looking to pitch stories around diversity and inclusion?

Enterprise 104

Enterprise Pitching How To Print 104

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I could go on and on.

Pitching 130

Pitching Media Insurance Insurance 130

Flack's Revenge

MARCH 30, 2020

No one knows for sure when the crisis will end. Should we continue to pitch the media and promote our news? Others will want to jump in with ill-advised pitches. To Pitch or not to Pitch In times of crisis, people like to tell PR, essentially, to shut up – hold fire on our pitches.

Crisis 199

Crisis Pitching Airlines Technology 199

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications. Relationship building takes time. There were some serious PR blunders in 2020.

Training 370

Training Media Training Crisis Communications Reputation 370

Cision

MARCH 28, 2016

A crisis can strike your brand at any moment on any social media platform. With a real-time crisis management strategy and strong influencer relations, you’ll be able to communicate with those who are interested in what your brand has to say and persuade them to stand by your side. Don’t let a crisis catch you unprepared!

Crisis 120

Crisis Tourism Crisis Management Energy 120

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. Think about what you can pitch in October. Follow the Get PR Famous Formula™ so you’re more likely to get the “yes” and start pitching.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 1, 2022

By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility. So listen to what’s happening online and use that to pitch your stories.

Pitching 130

Pitching Video YouTube Viral 130

PRSay

JULY 10, 2019

You know the feeling when a sudden crisis hits. It’s the same when you write pitches and follow-up emails. Get more media pitching knowledge from Michael Smart here. Let me share an experience that a few of you can relate to and what it taught me. But it wasn’t there! Your brain goes into rapid-fire.

Pitching 138

Pitching Travel Airlines Writing 138

ImPRessions - Crenshaw Communications

APRIL 3, 2020

It could pay to reach out to event programmers and pitch your speaker, because no doubt their speaker rosters and agendas will be shifting. Thought leaders and their reps should have their eyes on Q4 and 2021 with regard to traditional live presentations, since as a rule you must be pitching topics to programmers at least six months ahead.

Conference 284

Conference How To Trade Shows Leadership 284

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. Journalists are being bombarded with pitches, both related and unrelated to the COVID-19 crisis, so now is not the time to be mass-pitching anything.

Skype 206

Skype How To Crisis Pitching 206

PR for Anyone

JUNE 30, 2022

Many people think of PR as something that is only when you are in crisis… that the PR spin machine has to start when things are spiraling negatively. There are so many ways to position you as an industry expert that you might never have to deal with crisis PR and can just be the go-to person in your industry. I refer that out.

Crisis 130

Crisis YouTube Video Industry 130

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Pitches should be easily digestible and generally limited to 100 words or less. Also make sure that you’re pitching relevant reporters at a relevant outlet, of course.

B2B 256

B2B Pitching Conference Privacy 256

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust. PR can facilitate partnerships, arrange joint ventures, and coordinate cross-promotional activities. 

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

FEBRUARY 4, 2025

Newsrooms now operate with smaller teams, tighter deadlines, and an endless stream of pitches flooding journalists’ inboxes. According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. Keep initial outreach brief and focused.

Media 78

Media Crisis Pitching Twitter 78

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000. Here are 3 tips to get you started.

How To 78

How To Media Crisis Pitching 78

Prowly

FEBRUARY 13, 2025

This gives you an advantage and the ability to keep always one step ahead as well as nip any potential crisis in the bud. Thanks to it you have the possibility to put down a crisis before it gains momentum. Prezly Prezly focuses on contact management and email pitching while providing a dedicated online newsroom feature.

Software 104

Software Reputation Examples How To 104

Buzzstream

JUNE 15, 2020

Next, we looked at whether the pandemic is having an affect on the frequency of pitches PR professionals send out. Addressing COVID-19 When Pitching. But it’s more than a feeling, PR pros are following industry recommendations: They’re adjusting their PR strategy (57%) and have changed their pitch targeting (44%). .

Pitching 93

Pitching Survey Ethics Report 93

Cision

DECEMBER 27, 2016

“Personalize Pitches” – Adriana Stan. This might have been the biggest theme from 2016 interviews — if you want a journalist to respond to your PR pitches, you need to explain why the news is important and relevant. Crisis situations are inevitable and always seem to pop up when you least expect it.

Pitching 211

Pitching Crisis Consumer Storytelling 211

5W PR

NOVEMBER 25, 2024

Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps. Crisis Management A well-developed crisis management plan is essential to mitigate the impact of negative events.

B2B 78

B2B Company Crisis Management Measurement 78

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more.

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Media interest in this story will continue until the public health crisis abates.

Resources 214

Resources Pitching Television Radio 214

Burrelles Fresh Ideas

JANUARY 30, 2024

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 97

Ethics Crisis Transportation Airlines 97

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2019

Rule #1: The shorter the pitch, the better. If you’re on the receiving end of thousands of daily pitches, you need to skim fast, or ignore most of your email. Hone your elevator pitch and, for goodness sake, if someone answers, be personal. Rule #6: Scale your pitch. Brevity is generally a good idea. Don’t blow it.

Pitching 197

Pitching Conference Internal International 197