Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Crisis Communications. Relationship building takes time. Owned Media/Content Strategy. Executive Thought Leadership.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications. Reputation Management. Relationship building takes time.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. PR helps to build relationships with key stakeholders, generate positive media coverage, and manage brand reputation. Next, it’s important to pitch to journalists.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

PRSay

OCTOBER 4, 2016

It consists of writing releases, statistical work, servicing the media and pitching story ideas, among others. The one big element which is incorporated in PR, regardless of the specific industry is crisis management and communications. It is all-encompassing, with the job functions endless. And it’s not uncommon.

Crisis Communications 140

Crisis Communications Crisis Communications Sports 140

Sword and the Script

DECEMBER 23, 2014

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

Reputation 121

Reputation Newspapers Crisis Communications Leadership 121

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000. Here are 3 tips to get you started.

How To 78

How To Media Crisis Pitching 78

5W PR

NOVEMBER 12, 2024

PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product.  Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach.

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

MARCH 3, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Pitches should be easily digestible and generally limited to 100 words or less. Also make sure that you’re pitching relevant reporters at a relevant outlet, of course.

B2B 256

B2B Pitching Conference Privacy 256

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. Because people buy stories, not sales pitches. For example, Always' Like a Girl campaign netted over 90 million video views for the brand and improved their reputation along the way.

Examples 104

Examples How To Product Launch Print 104

5W PR

JANUARY 26, 2025

This precision targeting increases pickup rates by ensuring pitches reach journalists most likely to cover the story. Crisis Management and Reputation Defense When reputation issues arise, AI provides critical support for crisis management. The technology also helps PR teams build stronger media relationships.

Publicity 78

Publicity System Crisis Management Analysis 78

Presspage

AUGUST 5, 2024

In this article, well provide 3 practical tips on how to handle media inquiries and protect your reputation during a PR crisis. Whether your companys in business-as-usual or crisis-mode, the way you interact with journalists is a key part of managing how youre portrayed in the media. Lets get started.

Crisis 78

Crisis Reputation How To Media 78

Presspage

AUGUST 5, 2024

In this article, we’ll provide 3 practical tips on how to handle media inquiries and protect your reputation during a PR crisis. Whether your company’s in business-as-usual or crisis-mode, the way you interact with journalists is a key part of managing how you’re portrayed in the media. Let’s get started.

Crisis 78

Crisis Reputation How To Media 78

Prowly

APRIL 2, 2025

The CEO wants to track a thought leadership campaign Youve pitched your CEOs expert comments to various publications in the industry. Want to save time on personalizing pitches? Read this pitch personalization playbook Improving efficiency helps score points with execs at your company. Crisis prevention.

Examples 104

Examples Automotive Media Print 104

Prowly

JANUARY 31, 2025

Why it matters: Sentiment reveals how your brand is perceived and helps identify potential brand reputation issues. It highly impacts brand strategy and setting priorities: your focus will change when you need to build, strengthen, or restore your reputation.

Analysis 104

Analysis Brand Branding How To 104

Sword and the Script

DECEMBER 16, 2021

Reporters receive hundreds of pitches. The State of the Media survey by Cision, which surveyed 2,700 journalists, found, “More than 1 in 4 journalists (28%) receive over 100 pitches per week with most ending up in the virtual trash due to irrelevance. Reporters respond to just 3% of pitches. It appears Forbes opens even fewer.

Publicity 174

Publicity Survey Pitching Creativity 174

ImPRessions - Crenshaw Communications

MAY 3, 2018

Both profitability and reputation ride on the decisions of B2B buyers. Business buyers prefer hard, unbiased data over sales pitches and marketing collateral. Sound marketing and advertising can be a good start in building credibility, but a well-conceived PR plan builds the type of reputational value that lasts.

Advertising 178

Advertising Advertising B2B Trade Shows 178

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

Landis PR

JANUARY 28, 2025

Earned media placements in reputable outlets can significantly boost your visibility and credibility. Tip: Pitch timely, newsworthy stories about your organization, such as innovations, awards, or patient success stories, to relevant media outlets. Tailor pitches to align with journalists beats and interests.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Crisis Communications There were some serious PR blunders in 2020. Relationship building takes time.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it. Nonexistent or outdated crisis communications planning. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Rock the Status Quo

DECEMBER 11, 2014

Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. ” Even “My lawyer won’t let me talk about it [ said after they approved your pitch and the reporter was hooked on the idea ].”

Interviews 174

Interviews Real Estate Media Pitching 174

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They include a contingency or crisis plan. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. According to news reports, the agency originally pitched The GEO Group in May, and it won the contract last month. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

NewsWhip

APRIL 29, 2021

The Super League was pitched as a midweek European club competition, separate from UEFA’s Champions League and Europa League. The European Super League PR Crisis. At the end of the day, this decision quickly went from being the “future of football” to a massive public relations crisis based on avarice and power.

Crisis 114

Crisis Sports Media Facebook 114

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Big rewards don’t always follow big risks, but doing the right thing never goes out of style — especially during a time of crisis.

Leadership 188

Leadership Storytelling Viral Banking 188

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Reputation management is crucial.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Bianchi Biz Blog

NOVEMBER 21, 2024

Net exports are projected to make no contribution to GDP growth given that imports are set to rise – pushed by strong demand – while exports of goods are only expected to progressively catch up with their pre-crisis level. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

MARCH 2, 2020

Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. Pitches should be easily digestible and generally limited to 100 words or less. Also make sure that you’re pitching relevant reporters at a relevant outlet, of course.

B2B 156

B2B How To Pitching Conference 156

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry.

Agency 195

Agency Strategy Communications How To 195

ImPRessions - Crenshaw Communications

AUGUST 21, 2018

On the bright side, GDPR has presented opportunities for data privacy and security thought leaders to build visibility and reputation through insights and expert commentary. Big tech’s reputation challenges. It may also help us measure the impact of what we do — from a media placement to the full brand reputation of a client.

Trends 157

Trends Privacy Data Reputation 157

Melissa Agnes

FEBRUARY 5, 2015

Not only is this an unethical practice (WordPress didn’t let me underline “unethical” 50 times, so once will have to do), but it’s also a crisis waiting to happen. However, I’d like to add that if you intentionally sabotage someone’s rankings like this, you deserve a crisis in my opinion.).

SEO 124

SEO Engineering Crisis Crisis Management 124

Remote PR Jobs

JANUARY 30, 2024

As organizations strive to establish positive reputations, engage with their target audiences, and navigate the ever-changing media landscape, skilled PR professionals are in high demand. Further, quality communication enables PR practitioners to shape public perception and manage reputations effectively.

Crisis Management 130

Crisis Management Analytics Creativity Reputation 130

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. Proven business value.

Communications 148

Communications Crisis Internal International 148

ImPRessions - Crenshaw Communications

JULY 5, 2016

At best, trite words add absolutely nothing to a story or a pitch; at worst, using hyperbolic language perpetuates negative stereotypes about PR people as exaggerators or hucksters. Pitching across every social channel possible. Sending lengthy press releases when a short pitch will do. Stick to your deadlines. Passing the buck.

Pitching 120

Pitching Policies Crisis Reputation 120

Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. With today’s media being so fragmented and competitive, what works better is strategic, targeted pitching of interesting media angles to select journalists. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. I did my best to defend the company’s reputation. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. It was a very humbling experience. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

Prowly

FEBRUARY 25, 2025

No matter the size of your business, Agility PR has a plan for outreach, crisis communication, crisis management, media monitoring, and more. Agility PR is a media relations tool that helps agencies and businesses connect with journalists and get more coverage.

Tools 104

Tools Software Enterprise Crisis Management 104