Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more.

Examples 104

Examples How To Product Launch Print 104

Onclusive

AUGUST 3, 2021

And while in the past there have always been clearer metrics around paid and owned media than earned media, that’s changed with the industry shift from print to digital formats, which has resulted in a wealth of digital data. Earned media content is king when it comes to building brand reputation—your biggest brand asset.

Branding 370

Branding Brand Media Measurement 370

PRSay

MARCH 22, 2017

A rep for Oscar vote-counters PricewaterhouseCoopers (PwC) apparently gave Beatty the Best Actress card, which had winner Emma Stone’s printed name on it. In other words: saving the Oscars is a spur-of-the-moment operation for PwC and the Academy, and the event badly needs a crisis playbook. But Stone said she kept her card.

Crisis 119

Crisis Sports Television Print 119

Prowly

APRIL 2, 2025

How to create monitoring digests Prowlys media monitoring covers online, social, print , and broadcast media. REQUEST A PRINT AND BROADCAST DEMO All you have to do to set up your first-ever monitoring digest in Prowly is complete these two steps: 1. Crisis prevention. Want to save time on personalizing pitches?

Examples 104

Examples Automotive Media Print 104

Stephen Waddington

JUNE 3, 2021

The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Asif Choudry, director, We Are Resource talked about how his printing-led business had seen a boom in packages sent by employers to employees.

Report 203

Report Energy Print Measurement 203

Prowly

FEBRUARY 20, 2025

Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. Being featured in print or broadcast can enhance your credibility, be perceived as more prestigious, andmost importantlyhave a longer-lasting impact than a simple post or tweet.

Writing 104

Writing Communications How To Internal 104

Prowly

JANUARY 29, 2025

With a platform like this, you can analyze brand sentiment and monitor media ( print & broadcast as well). Brandwatch, Prowly Meltwater) to analyze your brand mentions vs competitors across the internet as well as broadcast and print media. What may prove to be a great help? Comprehensive monitoring tools like Prowly. How to do it?

Measurement 104

Measurement Branding Brand Analytics 104

Shift Communications

JANUARY 22, 2018

How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. To develop a more effective crisis communications strategy, we need to understand trust. What constitutes a crisis in each branch of trust, in each of the cores?

Crisis Communications 98

Crisis Communications Crisis Reputation Communications 98

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst.

Trends 124

Trends SEO Leadership Print 124

Prowly

FEBRUARY 13, 2025

This gives you an advantage and the ability to keep always one step ahead as well as nip any potential crisis in the bud. You can also follow both broadcast and print media to ensure that your brand's reputation is protected from all potential threats. #2 Use Prowly's all-in-one software to follow mentions and analyze sentiment.

Software 104

Software Reputation Examples How To 104

B2B PR Sense

JANUARY 5, 2018

Or a correction be issued if it is in print. Crisis management. It is true that crisis management is a crucial part of public relations. But crisis management doesn’t just come on the scene when negative press surfaces. Crisis management works best behind the scenes to predict when trouble is afoot and reduce its impact.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Melissa Agnes

JANUARY 18, 2017

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. Next steps for your crisis preparedness program. Who’s responsible for these communications?

Crisis Communications 100

Crisis Communications Crisis Communications Crisis Management 100

Cision

JULY 5, 2016

What are some of the key components of a successful crisis management strategy? So the first step is planning for the inevitable: crisis can and will strike. Once a comprehensive, prioritized audit is completed, we break down each point of exposure into its own manageable plan in the event the crisis occurs.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Business Plus – Monthly print and online business news outlet. Social media use, meanwhile, continues to rocket, across a growing number of platforms.

Radio 83

Radio Sports Marketing Local 83

Cision

NOVEMBER 14, 2017

That might be how you stack up against the competition, the effect a recent crisis has had on the brand, or how your messages are performing with your demographic. Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation.

Measurement 166

Measurement Strategy Media Analytics 166

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

With a print interview, there are opportunities to reach out to a journalist and add or amend statements. Nonexistent or outdated crisis communications planning. Even if efforts don’t thwart a reputation crisis , as illustrated here , a bare-bones plan will save time and anxiety if bad news breaks.

Skype 170

Skype Interviews Crisis Communications Crisis 170

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. Rereading our original chapter on crisis communications underscores the changes that have taken place in corporate America and public relations since then. million in 1974 to 24.3

Handbook 192

Handbook Publicity Newspapers Television 192

Stephen Waddington

APRIL 14, 2020

The COVID-19 crisis has hastened the structural changes already underway in newsprint media. A perfect storm of distribution and falling advertising revenue is a blow to the newsprint business after two decades of battling the shift from print to digital. Print accounts for 80% of UK newspaper revenues and digital 20%.

Print 102

Print Newspapers Crisis Local 102

Polaris

NOVEMBER 22, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business.

Publicity 190

Publicity Interviews Training Media Training 190

Melissa Agnes

OCTOBER 16, 2014

Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. 1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. I invite you to listen to our full discussion here , or on iTunes or Stitcher. Emergency management: profession vs. field.

Education 270

Education Government Policies Wikipedia 270

PRSay

APRIL 29, 2020

The event was hosted by Vanessa Yanez, global head of print communications at HP in San Mateo, Calif., Employee communications and crisis communications are “functional sweet spots” that employers are looking for, Katz said. That paradox was something that an April 24 PRSA webinar sought to clarify for PR job-seekers.

Marketing 179

Marketing Financial Print Crisis Communications 179

PRSay

MARCH 19, 2020

or a wall with paintings or prints on it. Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. Are you too close to the wall so it looks you’re posing for your mugshot?

Interviews 210

Interviews Video Meeting Skype 210

Polaris

NOVEMBER 26, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business.

Education 170

Education Media Training Training Interviews 170

Stephen Waddington

JANUARY 7, 2021

The Government has said that the vaccine is the route out of the crisis. Print and events have ceded to digital. The New Year kicked off with a deal with the EU swiftly followed by a nationwide UK lockdown that is likely to last until Easter, and maybe longer, but it will end. Are we only a week in the week of 2021?

Agency 171

Agency Energy Travel Government 171

PRSay

APRIL 28, 2020

Some of the responses appeared in the May issue of Strategies & Tactics , but we weren’t able to print them all, due to space constraints. Feelings of isolation can take over when you are absorbed in crisis and corporate communications work day after day. There were so many great responses, we wanted to share them here.

Skype 212

Skype LinkedIn Energy Print 212

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Yet it will surely be an asset in a crisis. Media relationships, too, become more valuable in times of crisis or reputational risk. It’s not inexhaustible, and it shouldn’t be taken for granted.

Reputation 156

Reputation Branding Brand Media 156

Shift Communications

DECEMBER 20, 2016

Crisis communications in the public relations world can have many different interpretations depending on who you ask, but here’s the fundamental definition: you’re trying to mitigate damage to your company’s reputation by third party sources. Crisis communications turns that on its head by dealing with negative earned media.

Crisis Communications 60

Crisis Communications Crisis Communications Energy 60

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. But for public relations and crisis experts, United’s immediate response was also troubling. And this one’s a doozy.

Airlines 159

Airlines Hotels Crisis Reputation 159

Reputation Us

SEPTEMBER 7, 2016

The Credit Union Times interviewed CU crisis experts, including LT Public Relations ‘s Casey Boggs, for the August 31st cover story (below), “Credit Union Crisis Planning Essential.” Credit Union Crisis Planning Essential. Trying to communicate a crisis without a plan is like trying to float a boat with holes.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. There are no easy answers.

Newspapers 103

Newspapers Print Local Television 103

Stephen Waddington

NOVEMBER 27, 2020

A new book describes the extraordinary achievements of NHS communication practitioners during the COVID-19 crisis. Cassie Zachariou describes the challenge of giving BBC News’ Fergus Walsh access to an intensive care unit (ICU) to convey the severity of the crisis. Patient care and privacy needed to be balanced with public health.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

Stephen Waddington

MAY 19, 2020

The CIPR, #FuturePRoof, PRCA and Provoke Media have all polled the PR industry throughout the COVID-19 crisis. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Photo by domin_domin/iStock / Getty Images.

Government 151

Government Crisis Energy Community 151

Sword and the Script

OCTOBER 25, 2022

More crisis work. “A A lot more crisis work in addition to more duties usually shared between departments. Actual and perceived crisis 24/7. “A COVID, labor issues, economic issues, and crisis issues piled on top of each other.”. Crisis after crisis. Crisis interrupted. From print to digital.

Communications 148

Communications Crisis International Internal 148

ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Print magazine? And it goes without saying that in a time of major breaking news or unfolding crisis, it’s in bad taste to be pitching at all, unless there’s a legitimate reason. The smartest PR teams research deadlines of all those they pitch and err on the side of allowing extra time. Think the way the media think.

Pitching 149

Pitching Sports Print Creativity 149

Prowly

DECEMBER 6, 2024

Here's how Prowly can support your efforts: #1 Media Monitoring Instead of manual monitoring, you can reliably track all key mentions 24/7 and immediately identify when a potential crisis is emerging, thanks to: one platform to track brand performance in all channels - online media, blogs, tv, radio, print and social media dashboards and widgets , (..)

Media 104

Media Measurement SEO Instagram 104

Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. I coordinate a lot of TV segments and print/online interviews across the country. I really appreciate that the pandemic has given me a chance to grow my skills and gain a lot of experience performing under pressure, especially when it comes to crisis and member communications.

Radio 167

Radio Journalism Interviews Energy 167