Cision

MAY 11, 2016

The #NA14 Crisis. percent of all Salesforce instances, yet the outage yielded a hefty 11 percent of all brand mentions at the peak of the crisis: You could argue the Salesforce risk was higher due to the level of public awareness, but social listening is imperative, regardless of your size and vulnerability to a far-reaching crisis.

Crisis 120

Crisis System Product Launch Reputation 120

Onclusive

AUGUST 3, 2021

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences?

Branding 370

Branding Brand Media Measurement 370

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. Crisis communications has changed — and Mr. Wilde should get a raise. Use your own product.

Crisis Communications 122

Crisis Communications Creativity Crisis Communications 122

Prowly

DECEMBER 4, 2024

By how many times you had to act on a PR crisis after it had already gained traction. Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging.

Data 104

Data Media Product Launch Analysis 104

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

Remote PR Jobs

SEPTEMBER 27, 2024

Crisis Management (if necessary) Sometimes, a press release can generate unexpected negative feedback or controversy. In such cases, having a crisis management plan in place is crucial. Crisis Management Steps Immediate Response: Address any negative feedback or controversy promptly and professionally on a public platform.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Prowly

FEBRUARY 20, 2025

Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. Crisis communication plan Statistically, crises are not that likely to happen to your brand. Here are some good PR crisis management examples you can learn from. RUN ALL YOUR PR FROM ONE PLACE 8.

Writing 104

Writing Communications How To International 104

B2B PR Sense

JANUARY 5, 2018

Crisis management. Product launch. It is true that crisis management is a crucial part of public relations. But crisis management doesn’t just come on the scene when negative press surfaces. Crisis management works best behind the scenes to predict when trouble is afoot and reduce its impact.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

5W PR

APRIL 9, 2024

Crisis management blueprint The foundation of public relations crisis preparedness is a detailed crisis management blueprint. This document serves as a guide, outlining the course of action during a crisis. Crisis management team Put together a dedicated squad responsible for PR crisis management.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Deirdre Breakenridge

MAY 23, 2017

I’ve “covered” book releases, product launches, and restaurant openings. You might have a special area of expertise, say, using Instagram, while someone else you know is excellent at crisis communications. Interview each other or trade posts. Then, you can syndicate them back on your own blogs with canonical links.

Blogging 282

Blogging Case Study Social Media Instagram 282

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. What’s your crisis PR background? For a tech PR expert, it’s this generation’s new RSS feed.

B2B 159

B2B Apparel Product Launch Agency 159

Critical Mention

OCTOBER 21, 2018

They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies. As I have shared with students and young professionals, if you go into crisis communications, you will always have a case to discuss and work to do.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. I seem to recall a major client press event scheduled on October 1, 2001 at the World Trade Center, but even weeks later it was a sad footnote to the larger crisis.). Low-risk, high-reward. Go with it.

Product Launch 120

Product Launch Trade Shows Comparison Insurance 120

Prowly

JANUARY 31, 2025

Practical examples: Trust scores Employee sentiment Customer loyalty metrics Industry reputation rankings Crisis recovery tracking MANAGE ALL YOUR PR ACTIVITIES IN ONE PLACE 7 Audience engagement You want to create brand content that resonates with people and audience engagement is one way to check on it during the brand analysis process.

Analysis 104

Analysis Brand Branding How To 104

Onclusive

NOVEMBER 10, 2021

It’s a must during annual planning and budgeting, and it should also be done ahead of any significant shifts in your business, major product launches, entering new markets or industry categories, and other big initiatives.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. PR is not a band-aid in times of crisis, nor is it a quick study or one-off tactic. The silver-bullet theory. But it isn’t usually quite so simple.

SEO 178

SEO Storytelling Product Launch Measurement 178

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Start Strong with the PR Challenge Begin your PR case study by outlining the challenge your client faced. Detail the initial situation, the client's goals, and their aspirations.

Case Study 130

Case Study Study Writing How To 130

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Crisis Communications. You don’t pay for news coverage. Social Media. ” Yes, there is.

Crisis Communications 106

Crisis Communications Product Launch Crisis Reputation 106

NewsWhip

OCTOBER 3, 2023

For example, let’s say there’s a product launch and your CMO wants to measure impactful earned media wins. You could create an alert for any coverage of that product that breaks a certain level of engagement and have it sent straight to a Product Launch Coverage channel, containing any key stakeholders.

Product Launch 97

Product Launch Data Crisis Measurement 97

Prowly

FEBRUARY 28, 2025

It supports crisis management because advocates often come to a brands defense during crises, countering negative press with their positive experiences. This UGC improves the campaign's authenticity and provides additional content for the brand to share.

Brand 104

Brand Branding Employee Case Study 104

Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

5W PR

AUGUST 27, 2021

Crisis Management. Another essential service that agencies in the public relations industry should be offering their clients because crisis situations are practically unavoidable these days. Numerous PR agencies provide this service, which entails creating and executing an event, such as a product launch party, from start to finish.

Reputation 88

Reputation Product Launch Crisis Crisis Management 88

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. The most recent news heralds the departure of company president Jeff Jones after a mere six months on the job.

Airlines 136

Airlines Reputation Product Launch Crisis 136

5W PR

AUGUST 9, 2024

Manage crises In the face of a crisis, influencers can help manage negative sentiment and restore brand reputation. Launching new products Generate excitement and anticipation for new product launches by partnering with influencers to create exclusive content and teasers.

Product Launch 78

Product Launch Guidelines Crisis Management Crisis 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

Your innovative new product is close to launch…but competitors are close behind. Should there be a launch party before a new product launch? A company crisis is looming. When does the team put out a press release? How to deflect attention from a rival expected to announce any day?

Company 136

Company Interviews Reputation Privacy 136

5W PR

AUGUST 26, 2024

When consumers share their experiences with a product on social media, it creates a sense of social proof and builds trust among potential customers. By curating and amplifying UGC, brands can leverage word-of-mouth marketing and foster a loyal community around their product.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

5W PR

JULY 16, 2024

Short-term impact Influencer campaigns often center on single product launches or events. Crisis management and brand protection Despite meticulous planning, influencer campaigns can encounter unforeseen challenges. This media amplification extends the campaign’s reach and adds a layer of legitimacy.

Publicity 78

Publicity Product Launch Guidelines Advertising 78

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Barokas

APRIL 23, 2020

Dust off your crisis plan. Yes, this pandemic is a crisis on overdrive, and something that few would have predicted or prepared for. Update your crisis plans to ensure they include current messaging, contacts and chains of command, and add any lessons learned from our current situation thus far. Do some light remodeling.

Product Launch 88

Product Launch Crisis Media Training Interviews 88

5W PR

AUGUST 23, 2023

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Event planners organize and manage various events, including product launches, press conferences, fundraisers, and corporate gatherings.

Publicity 78

Publicity Public Affairs Crisis Communications Policies 78

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). 5 free press release templates - Download 1.

Writing 78

Writing How To Product Launch Crisis 78

The Hoyt Organization

AUGUST 9, 2024

PR also plays a key role in crisis communication. Event Organizing Conducting media events such as press conferences, product launches, or community gatherings is a great way to attract audiences and get media attention. A Disaster Management Plan A proper crisis management plan is a must-have.

Travel 78

Travel Tourism Industry Publicity 78

5W PR

MARCH 11, 2020

Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan. When it comes to creating a communications plan, this is the way to organize a brand’s actions that are then going to lead to a fulfilling result.

Communications 113

Communications How To Storytelling Product Launch 113

Bianchi Biz Blog

JANUARY 22, 2024

The Seraph leadership team brings vast expertise across; crisis management, mergers, acquisitions, due diligence, restructuring, turn-around services, product launches, and logistics. Offices in Troy, MI – Dublin, Ireland – Las Vegas, NV – La Jolla, CA.

Automotive 90

Automotive Enterprise Resources Product Launch 90