5W PR

FEBRUARY 3, 2025

What starts as a single tweet can snowball into a full-blown crisis within hours, putting organizations at risk of significant reputational damage. This new reality demands a sophisticated approach to reputation management that combines proactive monitoring, strategic response planning, and authentic stakeholder engagement.

Reputation 78

Reputation Brand Branding Crisis 78

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2020

Because of its first-in-the-nation status and a quirky, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. It’s a classic case of what not to do in a crisis situation. Here’s where Iowa officials ran afoul of the crisis PR playbook. What went wrong?

Crisis 323

Crisis Crisis Management Data Radio 323

Prowly

APRIL 10, 2025

What does it mean to manage social media reputation? Managing your social media reputation is all about keeping an eye on how people see your brand, handling issues with care, and rebuilding trust when it matters most. So what should you do to take care of the social media reputation management aspect of your brand?

Social Media 104

Social Media Reputation How To Media 104

Ronn Torossian

JULY 5, 2016

A brand must be prepared for a possible reputation crisis caused by its influencers or spokespeople. To be as prepared as possible, here are some steps to take should a reputation crisis occur. Find an alert system that works for you. Alerts It’s a simple and easy step, but oftentimes, one that gets forgotten.

Crisis Management 210

Crisis Management Crisis System Reputation 210

Prowly

JANUARY 29, 2025

If you're reading this, you've probably either just dodged a PR crisis or you're trying to prevent the next one from coming. Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. What will you find in this article?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. For example, some threats might include: financial earnings, reputation, human life, or physical assets. In the uncertain environment of crisis, responders must understand these three attributes of risk.

Crisis Management 266

Crisis Management Crisis System Policies 266

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Exercises Technology 78

5W PR

JANUARY 20, 2025

These systems analyze vast amounts of online conversations, media coverage, and social interactions in real-time, giving PR professionals immediate feedback on campaign performance. AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks.

Analytics 146

Analytics Strategy System Ethics 146

The Proactive Report

MARCH 21, 2017

The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. A crisis can occur so much faster now and the information can spread like wildfire on social media.

Reputation 140

Reputation Crisis Social Media Google 140

5W PR

MARCH 17, 2025

This staggering figure doesn’t account for the long-term reputation damage that follows a public cybersecurity incident. The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise.

Crisis 78

Crisis System Analytics Analysis 78

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! But hackers may not only be after your credit card systems. Operations.

Crisis 203

Crisis How To Exercises Crisis Communications 203

Melissa Agnes

FEBRUARY 21, 2014

We apologize to our customers of Kermit, West Virginia, and those in our system who have been let down by this situation.” Is this a crisis or an issue? The very first time something along these lines was published to YouTube was the Domino’s Pizza crisis of 2009. won’t be in crisis. ” [ source ].

Crisis 244

Crisis Case Study YouTube Reputation 244

Melissa Agnes

MARCH 20, 2014

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. How David chose to manage this crisis is what saved the company from any and all negative press and any loss on their bottom line.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Reputation Us

MARCH 17, 2025

What is Enterprise Risk Management for Reputation? Enterprise Risk Management (ERM) for reputation is a structured framework that allows organizations to identify, analyze, and respond to their possible risks. It incorporates a systemic way of managing uncertainties that can affect the accomplishment of business objectives.

Enterprise 78

Enterprise Reputation Financial Crisis 78

ImPRessions - Crenshaw Communications

APRIL 10, 2019

Can they win back their reputation? The phony admissions schemes were shocking examples of how advantaged people cheat and game the system to gain even more advantage, and ordinary families were naturally outraged by it. It may sound paradoxical, but from a reputation point of view, Huffman should hope that she spends time in jail.

Reputation 235

Reputation Publicity How To System 235

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Step 1: Identify your stakeholders.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Melissa Agnes

SEPTEMBER 16, 2014

Editor’s Note: This is a great blog post that gives you an overview of what you can do, right now, to prevent a crisis. But, are they a crisis? But neglected, they can turn into a full blown reputation crash and even a pretty big hit to the bottom line. How to avoid a public relations crisis. Not necessarily.

Social Media 239

Social Media Crisis Training Media 239

Onclusive

MARCH 31, 2021

A communications crisis can be one of the most difficult situations in your career. Crisis preparedness, internal education and having the right tools can aid you before a crisis hits. Crisis situations require research so that you can address the circumstance thoughtfully, and multi-channel rapid response.

Crisis Communications 195

Crisis Communications Crisis Communications Insurance 195

5W PR

FEBRUARY 18, 2025

Ransomware attacks present one of the most challenging crisis communications scenarios for modern organizations. When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships.

Communications 78

Communications Crisis Communications Crisis System 78

PRSay

JANUARY 16, 2020

For organizations of all sizes, the ability to identify, understand and manage an increasingly complex array of reputational threats will be integral to success in the years ahead. In today’s world, being prepared with a comprehensive crisis plan is no longer enough. Controversial statements.

Reputation 183

Reputation Privacy Banking Ethics 183

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed. Understand your audience.

Crisis 186

Crisis How To Brand Branding 186

PRSay

JUNE 23, 2021

companies faced 65,000 attacks during 2020, in which their computer systems and data were held hostage by cybercriminals. Preparing for these increasingly sophisticated threats and containing the damage when attacks occur requires a level of experience and expertise beyond that of a company’s day-to-day crisis team. Exercise regularly.

Crisis 146

Crisis Insurance Insurance Exercises 146

5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. Building Your Crisis Response Foundation The strongest crisis responses begin long before incidents occur.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Employee Policies 156

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Social media amplifies both positive and negative messages, making swift, strategic crisis management more critical than ever.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

Melissa Agnes

NOVEMBER 19, 2014

Lou and I go into even more detail on this subject in episode #024 of The Crisis Intelligence Podcast. A crisis is a change. For example, some threats might include: financial earnings, reputation, human life, or physical assets. In the uncertain environment of crisis, responders must understand these three attributes of risk.

Crisis Management 157

Crisis Management Crisis System Policies 157

5W PR

MARCH 31, 2025

According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation damage. This helps maintain transparency and ensures all stakeholders remain informed about current compliance requirements.

Guidelines 78

Guidelines Crisis Communications Healthcare Policies 78

5W PR

JANUARY 26, 2025

The integration of AI into PR workflows has moved beyond simple automation – these systems now function as intelligent partners that strengthen decision-making and campaign performance. These systems analyze successful content patterns and apply those insights to generate compelling copy aligned with brand voice and objectives.

Publicity 78

Publicity System Crisis Management Analysis 78

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Leading companies implement comprehensive monitoring systems that combine social listening tools with human analysis. Recent data shows that 63% of U.S. Walmart demonstrates this approach effectively.

Brand 78

Brand Branding Viral Training 78

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. Q1: How is a crisis today different than in years past? Q2: How much time do have to respond to a crisis online? Sometimes crisis happens because the mishandle of an opportunity. Assess the Crisis Situation.

Twitter 212

Twitter Crisis Communications Crisis System 212

Melissa Agnes

SEPTEMBER 4, 2020

Investing in your professional online reputation is an important Crisis Ready strategy—and ReputationDefender has launched a service to help make this process easy for you. Most online reputation management companies focus solely on helping their clients fix their online reputations. Who is ReputationDefender?

Brand 234

Brand Branding Reputation Crisis 234

Melissa Agnes

NOVEMBER 12, 2014

The most important thing I’ve learned in my years as a crisis management professional is that most crises are avoidable. Yet companies still gamble with their reputation. I have advised on hundreds of crises and after nearly every one the client wants to know how and/or why the crisis occurred.

Reputation 100

Reputation Crisis Management Crisis System 100

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

Because of its first-in-the-nation status and a quaint, complicated caucus system (or maybe in spite of it), Iowa has an outsize impact on news and social media coverage. It’s a classic case of what not to do in a crisis situation. Here’s where Iowa officials ran afoul of the crisis PR playbook. But it’s definitely a mess.

Crisis 156

Crisis Data Crisis Management Radio 156

Cision

MAY 11, 2016

The #NA14 Crisis. At that point, the system failed completely and Twitter erupted with complaints. ET on May 10 (more than 10,000 posts mentioned issues with the system). Given the recent Salesforce NA14 crisis, we’ve mapped out actionable steps for a potential crisis. Listening Won’t Stop A Crisis.

Crisis 120

Crisis System Product Launch Reputation 120

The Proactive Report

JANUARY 5, 2015

In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.

Reputation 100

Reputation System Employee Airlines 100