ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. But what about the crisis situations that are handled well? But in the spirit of fair play, here are some examples of reputation management that succeeded in 2017. Pepsi’s graceful mea culpa.

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Crisis Management Crisis Airlines Viral 149

Melissa Agnes

JULY 3, 2018

Thanks to high-profile crises, viral issues, and fun television series like Scandal , crisis management is being seen more and more as a “sexy” and thrilling profession or service offering. Crisis management advisors and consultants are not supposed to be the risk. What makes me say this? Olivia Pope’s life is glamorous.

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PReview: A Blog by NewsVoir

DECEMBER 24, 2021

Life is very uncertain and so is the crisis! Just one odd image or video goes viral on social media and the reputation of a brand will be a question. The post Public Relations Crisis Management. Today, we are living in a world where social media has the power to influence our daily life.

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Melissa Agnes

MARCH 13, 2018

If you follow my work, then you know that helping organizations become crisis ready is not just what I do professionally, but it is one of my biggest passions. The typical act of crisis preparedness looks something like this: An organization tasks a department or small team of people to create a crisis management plan.

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Cision

DECEMBER 4, 2017

One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.

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Prohibition

AUGUST 19, 2021

Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours.

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ImPRessions - Crenshaw Communications

AUGUST 4, 2022

But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. I’ll flesh out strategies in my next post, but the steps toward cancel club redemption are similar to any reputation crisis playbook – but on steroids. The same rules apply for sarcasm and snark in my view.

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Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Agility PR Solutions

SEPTEMBER 15, 2024

In today’s hyper-connected digital world, public relations crises can escalate within minutes, causing significant damage to a brand’s reputation. With the rise of social media, real-time news, and constant online scrutiny, brands are more vulnerable than ever to crises that can go viral in seconds.

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Viral Branding Brand Reputation 110

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! If it were hacked, could it present some serious threats to your reputation?

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ImPRessions - Crenshaw Communications

APRIL 25, 2017

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. But most of the images, which quickly went viral, showed a deeply distressed mother of twin toddlers, sobbing openly, as the flight attendant shouts down another passenger who comes to her aid. This is how it’s done.

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Airlines Crisis Viral Reputation 136

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

This is even more important for business buyers, where the selling cycle is longer, the product or service typically more costly, and the reputation ruboff more potent. The voracious appetite for viral stories on social platforms will assure plenty of exaggerated, distorted, and downright fake stories that seek to stoke tribal divisions.

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Trends Employee Viral Advertising 385

Prohibition

JANUARY 24, 2022

Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.

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Cision

JUNE 3, 2015

Is prevention of a crisis possible? It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Strong reputations are constructed by expert builders knowledgeable in mess age mediums, audience perceptions, timely communications, etc.

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ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A sudden market shift or crisis. PR and marketing are perceived very differently, especially in a corporate environment.

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Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. It doesn’t take much to provoke a crisis, sometimes just a simple mistake on social media can be enough.

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Melissa Agnes

JULY 17, 2014

Melissa’s #1 despised buzzword: Social media crisis. The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line. So let’s call it like it is!

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Social Media Crisis Media Viral 252

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. By following these guidelines, you can create impactful case studies that showcase your expertise, attract new clients, and solidify your reputation in the industry.

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NewsWhip

NOVEMBER 2, 2021

We discussed our latest brand crisis research around misinformation, worker strikes, and vaccine mandates and the key features of public and media interest during the October episode of the NewsWhip Pulse. Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify.

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NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

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NewsWhip

NOVEMBER 11, 2021

Let’s take a look at how a brand like State Farm could make sure they’re up to date with what their partners are saying that may affect reputation. Having an ambassador dashboard like this at the ready would allow you to quickly add your saved Aaron Rodgers search into a specific crisis dashboard following the Pat McAfee interview.

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Reputation Branding Brand Reddit 78

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

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Melissa Agnes

OCTOBER 21, 2014

Today’s crisis realities present some of the biggest challenges and obstacles to be faced in a crisis or emergency. In fact, if you aren’t prepared, today’s crisis realities will work against you , rather than for you, in a crisis – making your task of effective crisis management extremely difficult.

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ImPRessions - Crenshaw Communications

MAY 15, 2018

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. Five crisis PR first responses. The first statement in crisis response carries great importance, because it sets the tone for what will follow. Facebook dodges blame.

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Crisis Privacy Airlines Facebook 136

Melissa Agnes

AUGUST 4, 2014

When asked how they determine whether or not a negative comment or post is worth paying attention to (in other words, can it potentially escalate into a crisis), most organizations will respond “we look at the influence of the individual or company responsible for the post” But what does this really mean?

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Viral Crisis Case Study Reputation 254

PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! Why new rules are needed for crisis management. As creators of the award-winning digital crisis management platform, “In Case of Crisis,” we talk regularly to crisis management practitioners. United Airlines. Wells Fargo. Cyber thefts.

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Crisis Management Crisis Airlines Viral 124

PRSay

APRIL 18, 2024

And we are influential to our teams, across our organizations and in our communities — demonstrating daily how smart, strategic communications can advance your brand, even in times of crisis. Big rewards don’t always follow big risks, but doing the right thing never goes out of style — especially during a time of crisis.

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Reputation Us

APRIL 12, 2017

Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. ” Crisis preparation 101: 1) Develop a tailored crisis plan.

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NewsWhip

APRIL 29, 2021

Famed English commentator Gary Neville went viral for his rant on what he termed the “disgusting” behavior by these clubs. The European Super League PR Crisis. At the end of the day, this decision quickly went from being the “future of football” to a massive public relations crisis based on avarice and power. interactions.

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Prohibition

JANUARY 14, 2022

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

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Crisis How To Crisis Management Crisis Communications 62

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? Being crisis-ready, crisis-intelligent, isn’t a mysterious quality that only a few people or organizations possess. So what would it take for your organization, your team, to be considered a crisis communication pro? Absolutely, why not? Prevent the preventable.

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Onclusive

MARCH 24, 2022

Understanding your audience and their journey so that you have clarity around who to target now and in the future, what to say and when to say it — helping you to ensure your stories resonate and contribute to improved brand reputation.

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ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. It delivered 150 cans of Coors Light, and, of course, the social media coverage went viral. My personal favorite move from an organization during this crisis is from the hotel industry. Others have struggled to strike the right note in such a serious situation. But still others have stepped up.

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Hotels Branding Brand Guidelines 282

Melissa Agnes

JUNE 5, 2018

Not to mention that, due to their emotional relatability, they present a high-risk for fast escalation and virality. The crisis ready formula for effective management. Fortunately, there is a 4-step Crisis Ready formula for effectively managing the majority of controversial issues. Crisis Ready. By Melissa Agnes.

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The Proactive Report

NOVEMBER 1, 2022

A negative news story can get published online and go viral in minutes, spinning out of control and triggering a PR crisis before an organization even has time to contemplate its response. Your PR team needs to be ready to address any crisis that starts on social media and escalates to other traditional media. Fake content.

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Communications Social Media Employee Crisis 130

Melissa Agnes

NOVEMBER 10, 2014

Don’t think your crisis plan has blind spots? Let me throw three common crisis scenarios at you and you can reflect on whether or not your team is prepared for each of them – and don’t assume you know the answer, actually go and find out! If it were hacked, could it present some serious threats to your reputation?

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Crisis How To Crisis Management Exercises 100

NewsWhip

MAY 1, 2024

Furthermore: Using NewsWhip, The World Health Organization identified and responded to Covid misinformation as it went viral. During the 2021 Texas Ice Storm, Ford seized on a cultural moment, achieving a reputation and sales victory. These will save you time and effort while keeping you ahead of any issue or impending crisis.

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