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Crisis Communications in the Digital Age: Navigating the Storm

Ronn Torossian

In todays fast-paced, interconnected world, the ability to manage a crisis is not just a skillits a necessity. From product recalls to public relations disasters, a crisis can hit a brand at any moment, with far-reaching consequences for its reputation and bottom line.

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The New Era Of Press Releases: Multimedia, SEO, And Social Media Integration

5W PR

Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate social media buzz. Social Media Integration and Distribution Social media platforms have become primary channels for news consumption.

SEO 143
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How to write an impressive entry-level Public Relations resume to land your first role

Remote PR Jobs

The same skills apply in PR, but the focus shifts to understanding clients and media outlets. Social Media Management: In today’s digital world, social media matters in the PR and communications industry. This shows which platforms you can use and that you know how to get real results through social media.

Writing 243
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Social Media-Driven PR: Building Brand Success Across Digital Platforms

5W PR

Social media has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. The most successful PR campaigns today integrate social media not just as a distribution channel, but as a core element of their communication strategy.

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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. How do I communicate effectively with stakeholders during a crisis? What are the best practices for managing social media during a crisis?

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How to Write an Effective Media Coverage Report for Your Executives

Remote PR Jobs

What is a Media Coverage Report? A media coverage report is a document that tracks and analyzes media mentions across different channels traditional media, online publications, and social media. When Should You Use a Media Coverage Report?

Writing 230
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Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Apologizing in a time of crisis can lead to legal concerns.

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A Step-By-Step Guide to Managing a PR Crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. No one expects a PR crisis or brand image issues. In an instant, your brand could be going viral on social media for all the wrong reasons, or picked up by a news outlet that received an anonymous tip.