ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months.

Technology 246

Technology Company Banking Education 246

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Agility PR Solutions

OCTOBER 16, 2024

As technology continues to reshape industries, the integration of AI in public relations is poised to be one of the defining trends in 2025. According to the latest data, AI adoption in PR has seen a […] The post How AI will transform crisis management and stakeholder engagement in 2025 appeared first on Agility PR Solutions.

Crisis Management 105

Crisis Management Crisis Trends Technology 105

5W PR

APRIL 10, 2025

Defense technology companies face strict regulations around exporting products, services, and technical data internationally. The Society for Corporate Compliance and Ethics recommends establishing formal processes for legal review of external communications about regulated technologies and activities.

Technology 78

Technology Communications Training Education 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Document all protocols in a crisis communication playbook that’s regularly reviewed and updated.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

MARCH 17, 2025

The Foundation: Building a Proactive Monitoring System Effective threat monitoring requires a multi-layered approach that combines technology, process, and human expertise. Review and update your preventive strategies quarterly, adjusting to new threats and technologies.

Crisis 78

Crisis System Analytics Analysis 78

Ronn Torossian

FEBRUARY 23, 2024

Companies often turn to technology during a crisis, seeking solutions. However, questions arise about its ability to handle the intricate realm of crisis communication. Although ChatGPT has the potential for content generation, relying solely on it for crisis management strategies can lead to disaster.

Crisis 221

Crisis Crisis Management Crisis Communications Technology 221

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Presspage

NOVEMBER 8, 2024

To keep your company from falling into this PR trap, this blog post will teach you everything you need to know before you can get started with your crisis communication strategy. Let’s start with what crisis communication is. What is crisis communication? However, crisis comms isn’t just about the actual communication part.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Real-Time Media Monitoring and Crisis Management AI-powered media monitoring systems serve as early warning systems for potential PR issues.

Analytics 146

Analytics Strategy System Ethics 146

Onclusive

APRIL 22, 2021

The best way to prepare for a crisis is to invest in a crisis communications response and management program. In a time of crisis, communicators need to act decisively and quickly with transparent responses. However, with structure, you can put together an effective crisis communications plan. Listen, listen, listen!

Crisis 195

Crisis How To Crisis Communications Crisis Management 195

Onclusive

MAY 31, 2018

A crisis can be one of the most difficult situations in a CEO’s career. Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. A tale of two CEOs. Source: AirPR Software.

Crisis 191

Crisis Data Software Privacy 191

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How crisis communications has changed. A crisis can accelerate more rapidly and responses from your brand need to occur quickly. Understand your audience. Be flexible.

Crisis 186

Crisis How To Brand Branding 186

NewsWhip

OCTOBER 21, 2020

It’s called Crisis Dashboard , and it will enable both communicators and journalists to unpack, in real time, all the public dimensions of any acute news event. The Crisis Information Gap. They must rely on a hodgepodge of legacy media monitoring technologies, surveys, and direct social network access. Crisis Dashboard.

Crisis 158

Crisis Reddit Reputation Tools 158

ImPRessions - Crenshaw Communications

JULY 23, 2024

It was then up to Crowdstrike CEO George Kurtz to respond to the crisis. Swift acknowledgment and ownership of the crisis is key Crowdstrike’s response came as a status post on X. It’s not what you say after your technology strands thousands of travelers and potentially places surgical patients at risk.

Leadership 170

Leadership Crisis Airlines System 170

5W PR

JANUARY 30, 2025

The Role of Press Releases in Crisis Communication Digital press releases play a critical role in crisis communication. This data helps PR teams refine their strategies and demonstrate ROI to stakeholders.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

NOVEMBER 4, 2021

Specifically, it helps to understand external factors (Political, Economic, Social, Technological, Legal and Environmental) and their impact on your company. Technological factors. Relevant technological factors may include: Major technology breakthroughs Artificial intelligence (AI) Automation Research and development Cybersecurity.

Analysis 370

Analysis Tools Policies Reputation 370

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

5W PR

MAY 21, 2024

Media monitoring AI-driven tools can comb the web in real time, identifying relevant media mentions, industry trends, and possible crisis situations. From tech specs to human connection Technology may be complex, but successful PR relies on the human element. The post Emerging Trends in Tech PR: What’s Next for Technology Companies?

Technology 127

Technology Trends Company Storytelling 127

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important. Army’s “What’s Your Warrior?”

Publicity 78

Publicity Privacy Technology Ethics 78

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. Export control regulations affect what information can be disclosed about specific technologies or products.

Internal 78

Internal International Crisis Management Technology 78

PRSay

JUNE 23, 2021

Preparing for these increasingly sophisticated threats and containing the damage when attacks occur requires a level of experience and expertise beyond that of a company’s day-to-day crisis team. Build a dedicated cyber-crisis team. Here are six things to think about: 1. Make key decisions ahead of time. Exercise regularly.

Crisis 146

Crisis Insurance Insurance Exercises 146

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

It’s a classic case of what not to do in a crisis situation. Even the most brilliant crisis response wouldn’t have solved the problem, yet it could have ameliorated some of the resulting coverage and reputation damage. Here’s where Iowa officials ran afoul of the crisis PR playbook. But it’s definitely a mess. What went wrong?

Crisis 156

Crisis Data Crisis Management Radio 156

Deirdre Breakenridge

MAY 13, 2019

Example of video recognition technology. Sentiment analysis technology used to have a bad rep in the PR industry because guess what? By the time you’d detected a surge in negative sentiment, the crisis would already be well underway. on the Talkwalker listening & analytics platform. How do you keep up with that?

Training 399

Training Video Analysis Data 399

5W PR

JANUARY 24, 2025

PR professionals now manage an intricate mix of content creation, community management, and crisis response across platforms like TikTok, Instagram, and LinkedIn. Successful crisis management requires preparation, monitoring, and swift action. PR teams need established response protocols and clear communication channels.

Social Media 109

Social Media Brand Branding Crisis Management 109

5W PR

MARCH 31, 2025

Public relations plays a vital role in the health technology sector, where regulatory compliance directly affects patient safety and public trust. Understanding FDA Regulations in Health Tech PR The FDA maintains strict guidelines for how medical devices and health technology companies can communicate about their products and services.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

PRSay

APRIL 22, 2020

In times of crisis, it’s natural for employees to seek out connections with colleagues and managers, especially with most of the workforce telecommuting. However, working during a global crisis is challenging, and leaders are more aware of how this pandemic can affect the well-being of their employees.

Employee 177

Employee Crisis Survey Study 177

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. The right communications data and technology partner will support you in all these key areas: .

Measurement 396

Measurement Data Hotels Viral 396

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

Onclusive

JULY 13, 2021

Crisis situations: In pivotal moments, add key soundbites that you are using in external communication Track crisis-specific soundbite performance over time to understand their ongoing impact on your brand reputation. As a result, Monster increased the inclusion of key soundbites and spokespersons in their media coverage by up to 54%.

How To 370

How To Biotechnology Case Study Leadership 370

Onclusive

APRIL 5, 2019

Experian, a global leader in consumer and business credit reporting and marketing services with offices in 39 countries, helps millions of consumers and businesses use the power of data and technology to make financial decisions and reduce risk. In this webinar you’ll learn: How to shift brand perception in a time of crisis.

Communications 57

Communications Financial Measurement Crisis 57

5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. Major brands from Marriott to The North Face now use these technologies to build deeper connections with their audiences through immersive storytelling.

Storytelling 78

Storytelling Brand Branding Transportation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR. Check out these 10 newsletters every PR pro should read. PR News: The Skinny. PR Daily News Feed. Let me know on Twitter @colleeno_pr.

Retail 320

Retail Healthcare Crisis Management Social Media 320

5W PR

OCTOBER 18, 2024

Digital marketing leverages technology to reach a wider audience through online channels. Crisis Management Planning Identify potential crisis scenarios and develop a plan for response. Designate a crisis communication team to handle media inquiries and public statements.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . PRNEWS Crisis and Measurement Summit. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management. Location: Miami, FL.

Conference 329

Conference Marketing Case Study Measurement 329

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Yes, that’s right, it’s not just for marketing teams!

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Crisis Management In times of crisis, PR is crucial in mitigating damage and restoring public trust.

Product Launch 78

Product Launch B2B Industry Case Study 78