PRSay

APRIL 6, 2018

Viral videos. From a crisis management point of view, 2017 had it all! It became clear during the year that technology is often driving the severity and speed of the threat. Why new rules are needed for crisis management. It is not that all the tried and trusted tenets of crisis management have fallen by the wayside.

Crisis Management 125

Crisis Management Crisis Airlines Viral 125

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

ImPRessions - Crenshaw Communications

JUNE 26, 2019

To show leadership during a serious crisis situation. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. It’s not always about crisis management. To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

Cision

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Prohibition

JANUARY 17, 2022

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Don’t think your crisis plan has blind spots? Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe.

Crisis 100

Crisis How To Crisis Management Exercises 100

Melissa Agnes

JANUARY 11, 2015

Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from. Subscribe via email.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Melissa Agnes

FEBRUARY 24, 2015

Social media’s impact on crisis doesn’t just exist for organizational crises or emergencies such as natural disasters. These three things make for a great keynote presentation because they’re the heart of crisis communications in this 21st century. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

ImPRessions - Crenshaw Communications

JUNE 5, 2018

When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. While not a direct attack on Tide’s products, the viral video trend of teenagers filming themselves eating Tide Pods in 2017-2018 led to many emergency room reports – and the risk of injury or worse.

Branding 160

Branding Brand Viral Crisis Management 160

The Proactive Report

NOVEMBER 1, 2022

Technology has transformed the practice of Public Relations and marketing. These technology advances continue to escalate and create new challenges. The growth of new technologies and platforms in the communications landscape deliver as much uncertainty as they do opportunity. Why is communication so important? Fake content.

Communications 130

Communications Social Media Employee Crisis 130

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Preparing for crisis. Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Yet as often happens, the crisis gave Uber the chance to turn the corner on its troubles by replacing founder and CEO Travis Kalanick.

Airlines 180

Airlines Reputation Journalism Crisis 180

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Shift Communications

SEPTEMBER 22, 2014

About mobile: Marketers must focus less on mobile technology and more on mobile behavior. So many brands try to be the next viral sensation of real-time marketing every time a new crisis or pop culture event occurs. This is as true in business as it was in the tribes of early human civilization. Simon Sinek).

Report 135

Report Mobile Pinterest Conference 135

NewsWhip

OCTOBER 9, 2024

NewsWhip’s mission is to crack open the sealed, black box of content sharing, recommendation and virality, and reveal the stories shaping the world. Who we Serve We originally launched NewsWhip Spike in 2013 to provide a live view for the world’s newsrooms into which stories were ‘going viral’. And to do it live, as it happens.

Viral 78

Viral Privacy Ethics Technology 78

Cision

MAY 11, 2016

The consumer landscape is constantly evolving, and, in turn, hospitality and lifestyle brands need to stay ahead of the intersection of technology and trends. . Have you ever encountered a major brand crisis? It’s critical to make sure how you handle a crisis doesn’t become the crisis. to viral social media campaigns.

Television 120

Television Travel Tourism Pitching 120

5W PR

JANUARY 29, 2024

Defense technology transcends the world of gadgets and apps. In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. Forget the Silicon Valley playbook of viral trends and flashy apps. Here, technology isn’t about entertainment.

Industry 78

Industry Publicity Ethics Privacy 78

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Steve Barrett: We’ve all seen those go viral haven’t we?

Media 202

Media Storytelling Technology Data 202

Cision

JUNE 10, 2016

Fast forward 20 years and millennials are more technologically- skilled workers and communicators entering the workplace. This is exemplified in the rise of bloggers, influencers, and viral videos. Whether selling a product or service or controlling a potential crisis, more information and transparency is key. Exponential reach.

How To 120

How To Marketing YouTube Study 120

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. Furthermore: Using NewsWhip, The World Health Organization identified and responded to Covid misinformation as it went viral. This was crucial in minimizing the spread of false guidance.

Viral 78

Viral Analysis Crisis Data 78

Critical Mention

FEBRUARY 5, 2019

Knowing what trends are going on in your industry allows you to keep up with the latest in marketing strategies and technology. Last but certainly not least, crisis communications is another benefit of following trends. 2) Where is the topic going viral? How do you identify what’s trending? LinkedIn Content Suggestions.

Trends 61

Trends Viral Analysis Crisis 61

PRSay

DECEMBER 18, 2019

Fewer than 24 hours later, the Twitter brouhaha would expand into a sprawling crisis for the NBA’s relationship with China and its reputation at home. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. Basketball fans protested at preseason games.

Corporate 100

Corporate Crisis Management Crisis Government 100

Stern + Associates

MARCH 8, 2023

An Equal Culture of Care for Women and for Men A decade after she published her viral article for The Atlantic, “ Why Women Can’t Have It All ,” Anne-Marie Slaughter – former Dean of Princeton University’s School of Public and International Affairs, former director of policy planning for the U.S.

Leadership 118

Leadership Groups Viral Crisis 118

The Hoyt Organization

AUGUST 15, 2024

Technology is evolving at an increasingly rapid pace. Social media regulation is tricky due to the size and volume of the platform but get ahead of content before it has the chance to go viral and gain traction. As you see things online that might be false, report them immediately. Keep statement templates on hand and ready to go.

Reddit 90

Reddit Television Viral Social Media 90

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

NewsWhip

JULY 15, 2021

We live in a time of seemingly constant crisis, and Powell spoke to how NewsWhip is helping with PepsiCo’s corporate social responsibility. When it comes to advertising, PepsiCo works on some huge campaigns, but the company’s major event each year is the Super Bowl, which they have also employed NewsWhip technology to help with.

Creativity 78

Creativity Data Trends Analytics 78

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4). Guest Post by Karen Freberg.

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Shift Communications

OCTOBER 4, 2017

Innovations in technology and the rise of social media make it possible for bad press and controversy to spread virally. It often takes decades to build a strong, respected brand. Unfortunately, all of that hard work can be undone in one PR disaster. One of the main causes of bad press is a poor customer experience.

Airlines 87

Airlines Financial Film Viral 87

The Resolution Blog

MAY 11, 2016

Our team includes creative minds, crisis experts, experiential planners, social strategists that understand the platforms before we get anywhere near activation, a whole host of content creators, video story boarders, production and direction. As I mentioned we have a variety of services in-house and many of the tasks require technology.

Creativity 120

Creativity Comparison Consumer Examples 120

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. It’s been an eye-opening experience. Make sure your media contacts easy to find. Make your media contacts easy to find.

Company 115

Company Survey Pitching Report 115

Critical Mention

SEPTEMBER 19, 2018

As technology advances, we fear that robots will eventually render some jobs obsolete, including PR. The research will become automated, and it’ll enable PR pros to see exactly who their target audience is, when’s a peak time to target their customers and be able to identify a potential crisis and stop it in its tracks.

How To 61

How To Media Crisis Crisis Management 61

NewsWhip

NOVEMBER 22, 2023

This recent enhancement to our existing digests combines the dependability of our trusted data with the speed of GPT-technology. Ideal for keeping a pulse on viral content and shaping responsive strategies in real-time. Perfect for : Journalists, media analysts and social media managers needing to identify rapidly trending stories.

Viral 78

Viral Analysis Comparison Trends 78

NewsWhip

OCTOBER 11, 2023

That’s why technology like real-time media monitoring is so important — it keeps brands ahead of any potential looming crisis inspired by external factors. Without looking ahead, they neglect to see problems that can come to fruition and can return to bite them in the long run. Could Target have foreseen this backlash?

Reputation 78

Reputation Retail Nonprofit Viral 78

NewsWhip

MARCH 31, 2021

I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. So are you seeing a spread of ideas, technology, methods between comms and marketing generally? Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

DECEMBER 17, 2018

New technologies, tighter budgets and politics are all major drivers of change and the changing media landscape is just another hurdle that marcomms professionals have to deal with. A big tech crisis. For much of this year, Facebook and its owner Mark Zuckerberg, were in crisis mode. The pace of growth.

YouTube 48

YouTube Ethics Crisis Industry 48

Engage PR

JANUARY 6, 2018

And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms. A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Beyond PR

MAY 12, 2017

This stresses on the importance of mobile search and mobile-optimized websites adds to the importance of ranking higher in mobile search results, especially during a PR crisis when a breaking news is plastered all over the internet. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 64

Google Digital PR Mobile SEO 64