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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021. Almost the opposite.

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What should your social media marketing focus on: Customer service or content?

Communications Conversations

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021. Almost the opposite.

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The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

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Where Do You Find Data For PR Storytelling?

ImPRessions - Crenshaw Communications

Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Surveys are the data gift that keep giving.

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Clearing the Two Biggest and Heaviest Cultural Roadblocks for PR/Communications’ Data-Driven Journeys (Part 2)

Onclusive

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. Why this roadblock shows up?

Data 195
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How to write an impressive entry-level Public Relations resume to land your first role

Remote PR Jobs

PR Skills to Make Your Resume Stand Out Communication Skills: Strong communication skills are key to many industries like marketing, sales and even journalism. This helps everyone stay on the same page, so the services you provide fit their brand image. Relate skills to work experience by providing data on your accomplishments.

Writing 263
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Yes, that’s right, it’s not just for marketing teams! Social media monitoring captures data on the performance of social media activity from both your company and your competitors. This will reveal unmet customer needs. If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy 370