Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. AI will enable data to be tracked more easily in 2024. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

B2B 60

B2B Analytics Google B2C 60

PR in High Definition

JUNE 25, 2020

Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. No data means no depth. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t.

Reputation 75

Reputation Employee Leadership Product Launch 75

Buzzstream

FEBRUARY 9, 2024

It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Data-driven press releases are a great way to establish your brand as an industry thought leader. How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Data shows that the average adult attention span is shrinking, with scientists’ estimates around eight seconds. This free checklist will walk you step by step through your product launch strategy. The result?

Brand 40

Brand Branding Product Launch Guidelines 40

PR Fuel

JULY 2, 2024

This could be a new product launch, an exciting partnership, or a significant milestone for your company. This might include background on your company, details about the news you’re announcing, and any relevant statistics or data points.

Writing 52

Writing Pitching Tools Case Study 52

PR in High Definition

JUNE 25, 2020

Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. No data means no depth. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t.

Reputation 48

Reputation Employee Leadership Product Launch 48

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Sales data: In some cases, PR practitioners may track sales data to see if there is a correlation between PR efforts and increased sales.

Interviews 113

Interviews Publicity Technology Social Media 113

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. Customer service team. In past hackathons, we’ve seen milestones like the following: Product announcements / launch. The list goes on. Sales team / reps. Board of directors.

Marketing 40

Marketing Comparison International Internal 40

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 213

Marketing Content Marketing Data Social Media 213

5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press.

Crisis Management 78

Crisis Management B2B Crisis Company 78

PR 20/20

JANUARY 15, 2019

Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. Live streaming events, Q&As or product launch. Social Media Today: Data-Driven Decision Making.

Trends 57

Trends Marketing Software Video 57

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. It comes down to product launches. It comes down to every customer service interaction. A lot of the work in risk management depends on data points from the past, let’s say. Follow Chris on LinkedIn. Talking Points. Defining risk | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78