Stern + Associates

JANUARY 17, 2025

Watch: Agentic AI: A Primer on the Next Big Thing in Tech Paul Daugherty is a visionary technology leader who recently retired from his role as CEO of Accentures Technology Group.

Meeting 110

Meeting Technology Groups Ethics 110

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. You can benchmark brand sentiment by topic to understand how consumers perceive your organisation in relation to key social issues such as sustainability, diversity, and data security.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. Customer Support. Feedback from current Onclusive users is essential in shaping our product roadmap. Christine K.

Media 195

Media Customer Service Enterprise Technology 195

5W PR

MARCH 7, 2025

Marketing teams now use AI to process vast amounts of customer data, creating highly targeted campaigns that speak directly to individual fitness goals and wellness aspirations. These advances signal a clear shift toward data-driven marketing approaches that deliver more value to both businesses and customers.

Marketing 78

Marketing System Data Analytics 78

Sword and the Script

APRIL 23, 2019

Three question areas in particular – about goals, issues and technology – stood out to me. For example, Patagonia weighing in on environmental issues probably resonates with their customers. Technology companies should support Net Neutrality – we should treat the internet as a public utility – because everyone is so dependent on it.

Technology 149

Technology Study Communications Survey 149

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Key strategies for building strong relationships with customers include using customer data to personalize communications and deliver relevant information. Reach

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Addressing Negative Press About Technology Failures Technology failures in healthcare settings can generate significant negative media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Not every sector is exciting or accessible, especially in B2B technology. Delve into market research data.

How To 310

How To Transportation Software Employee 310

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. Is your company prepared to deal with the growing technological marketplace needing some communications help? How can they overcome them?

Communications 253

Communications Data Local Survey 253

Cision

JULY 27, 2017

The data is out there if you’re willing to listen. While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand. Look for trends and changes over time.

Brand 231

Brand Branding Employee Data 231

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. Risk 2: Technology and the internet leave us all vulnerable to being hacked. When it comes to technology, we can never be too safe. Customer service. Operations.

Crisis 203

Crisis How To Exercises System 203

Shift Communications

MAY 22, 2017

One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. The Data Science Shortage. Data science faces an enormous labor shortage. Machine Reading. pic.twitter.com/1J56jGan10.

Publicity 166

Publicity Analytics Data Advertising 166

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. According to a recent TechCrunch article , the Salesforce COO says that the deal was worth the price because it lets Salesforce bring together all the pieces of their platform.

Mobile 310

Mobile Meeting Customer Service Survey 310

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels. Thought leadership is relevant not just to B2B organizations, but to consumer product companies.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 178

Media Relations Media Print Software 178

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Everything is measurable and measured.

SEO 204

SEO Analytics B2B Measurement 204

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

Shift Communications

AUGUST 9, 2016

If you’re working in the public relations field you may have noticed that there are increasingly more tools and data points at your disposal. In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Where do you start to understand the client’s customer base and their social habits?

Technology 60

Technology Marketing Customer Service Tools 60

Melissa Agnes

FEBRUARY 16, 2016

Sometimes the need and benefits of doing this can be forgotten due to the ease and habits we all have in using today’s technology, social media included. However, on the other hand, technology does provide us with unprecedented opportunities for reaching your stakeholders directly in their pockets when communication matters most.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

5W PR

OCTOBER 29, 2019

Data drives the majority of our decisions today. New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers. And this is not a skill set that can be duplicated by data.

Data 60

Data Customer Service Consumer Technology 60

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Steve Barrett: That’s true, marketers could always say, “well we drove sales and we got the Nielsen data to back it up, etc.,

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

Critical Mention

FEBRUARY 22, 2019

But with the growth of AI, marketers can now create more data-driven campaigns. Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. ” The rise of customer segmentation. Customer service and Chatbots (15%).

Marketing 118

Marketing Data B2C Big Data 118

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There are so many other thing that can tie content and PR to ROI beyond sales.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 212

Marketing Content Marketing Data Social Media 212

Critical Mention

JULY 15, 2020

Critical Mention’s new Media Contact Database was built from the ground up, combining cutting-edge automation, artificial intelligence and machine learning with meticulous manual data curation. We believe current and future customers will quickly see this as a major marketplace differentiator.”. Developing an Earned Media Suite.

Media 108

Media Radio Television Engineering 108

Shift Communications

AUGUST 28, 2017

Predictive analytics is the statistical discipline of predicting what’s likely to happen based on existing data. What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. A Brief Recap of Predictive Analytics. How Do Predictive Analytics Apply to PR?

Analytics 96

Analytics Software Technology Data 96

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 160

Instagram Technology Resources Employee 160

PR 20/20

JANUARY 14, 2021

Like, for example, a new start for your marketing technology (martech) stack. 10 Marketing Technologies We Can’t Live Without. HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. January is the perfect time for new beginnings. ??.

Technology 65

Technology Marketing Tools Google 65

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 10 Images for data entry and query. Image recognition, enabled by phone cameras, processing power, and algorithms provides a powerful means of data entry and search. Google Lens and Pinterest Lens show the potential of this technology. #11 11 There is no line.

Publicity 122

Publicity Marketing Healthcare Television 122

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. We are in an age of PR Tech and data literacy.

Social Media 113

Social Media Media Infographics Community 113

5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. This allows brands to then offer tailored product recommendations to customers.

Analysis 88

Analysis Customer Service Trends Data 88

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. How does the machine then start to make decisions to analyse that data and figure out what needs to be done next and then go and actually do it?

Technology 120

Technology Analysis Data Tools 120

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Here again, like many solution providers Propel has done their own customizations to embed the technology.

Software 156

Software Pitching System Analytics 156

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 161

Company Tools Technology Software 161