PR 20/20

NOVEMBER 22, 2022

Within businesses trying to delight customers and solve for the needs listed above, we often see challenges with awareness, alignment, communication, targeting, and more. Problem 1: Internal Alignment. Internal alignment is a significant challenge for professional services companies. Let’s break it down.

Internal 80

Internal International Meeting Leadership 80

Buzzstream

SEPTEMBER 4, 2024

Since not many agencies do pitching and content ideation for international clients, I thought I could learn a lot from speaking with her—and I was not disappointed. Manual Prospecting is Key Although helpful, media databases may not always provide up-to-date contacts for international markets. Like you have to be pitching your stuff.

Internal 62

Internal International Digital PR Course 62

Presspage

DECEMBER 20, 2024

By keeping tabs on both internal and external developments, youll gain a clear picture of which trends or potential issues could impact your organization. Whether its customer feedback, industry developments, or chatter on social media, you want to stay alert to whats happening internally and externally for your organization.

Reputation 78

Reputation Crisis Trends Customer Service 78

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. What sort of data?

Internal 63

Internal International Data Media 63

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. A Contently study found that 98 percent of senior marketers believe that having and following a content strategy is crucial, but only 55 percent actually have a documented strategy. A model for success.

Leadership 105

Leadership Branding Brand How To 105

PR 20/20

DECEMBER 20, 2018

The alignment of business and marketing goals results in more realistic goal setting, defined budgets (internal and agency costs) and timelines. What’s our customer service like? If we gain more business, will customer service rates suffer? How can we market it? What’s our tolerance for risk?

Marketing 57

Marketing Customer Service Technology Strategy 57

Buzzstream

JUNE 14, 2024

Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. What the Google Leak Says Many SEOs have found connections between links and ranking based on the leaked documentation from Google. How Does Digital PR Help SEO? More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. Customer Service. Team Story. Freberg has presented at several U.S.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

DECEMBER 3, 2019

The company is “moving away from document-based sentiment to sentence based sentiment. They do this by developing a distinct social media identity for IR, separate from their corporate profile that focuses on product and customer service.”. Detailed briefing here. Meltwater improves sentiment analysis.

Data 86

Data Enterprise Survey Instagram 86

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. The exercise proved educational for the account team, but the resulting 50+ page document provided little value and results to our clients in the short term. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Contently - Strategy

NOVEMBER 22, 2023

The Backbone of Your Content Marketing: The Editorial Calendar Whether you’re the CEO of a Fortune 500 brand or an intern at a content agency, you’re probably aware of the importance of an organized and well-curated editorial calendar. Clear objectives will guide your content planning and set the stage for impactful storytelling.

How To 52

How To Content Marketing Analysis eBook 52

Prohibition

DECEMBER 9, 2021

Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. It should be someone with authority to speak on what has happened. Who is monitoring those?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Newsfile

OCTOBER 24, 2023

As a PR pro, you should maintain consistent messaging so that stakeholders understand your brand’s core values and products.

Communications 52

Communications How To Corporate Training 52

Contently - Strategy

JULY 9, 2024

Marketers can use either external data, internal data, or both to understand customer interests and design data-driven content strategies that cater to them. Make these data-driven audience definitions and strategies easily accessible to content teams so they can leverage them for every output.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Prohibition

DECEMBER 17, 2021

Companies that successfully communicate with internal and external stakeholders when crisis hits have the highest chance of long-term success. When companies communicate openly, honestly, and clearly, they earn the trust of their customers. Personnel in charge of security. Police officers. First responders. Government officials.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

PR 20/20

MAY 24, 2018

First things first on your road to pre-hackathon prep— assemble your team of internal allstars. Customer service team. From HubSpot ( @HubSpot ): “Buyer personas (sometimes referred to as marketing personas) are fictional, generalized representations of your ideal customers. Customer testimonials. Research team.

Marketing 40

Marketing Comparison Internal International 40

Prohibition

JANUARY 24, 2022

The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism. Book a free consultation with us today!

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Journalistics

MARCH 24, 2015

You want PR, social, marketing, customer service and sales (yes, sales) at a minimum to be involved in the content workflow. You need a central repository for all documents, images, videos and such – this will save an incredible amount of time over the course of your program execution.

Strategy 72

Strategy How To Measurement Analytics 72

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. If they bring in a new VP of Sales to focus on customer relationships, that is newsworthy.” We recommend using someone on the PR team, whether internal or with an external agency.

Examples 62

Examples Product Launch Data Report 62

Prohibition

JANUARY 7, 2022

Without a documented plan, how would you handle a crisis? This process involves documenting all of the risks to your business, estimating their likelihood and impact, and creating a plan to mitigate them. The plan should also include internal and external stakeholders. and while that may be true, the risk is always there.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

APRIL 18, 2016

Many of the sessions at F8 emphasized design for the mobile web (differentiating from mobile apps) and emphasized optimization for international users (specifically the minuscule load times of the Instant Articles product). What could be more customer service-y than an unsolicited autoresponse? Improved Comments Plugin.

Facebook 0

Facebook Mobile Analytics Advertising 0

Shift Communications

AUGUST 24, 2016

Most C-level leaders are looking at financial metrics alone , and are not motivating internal teams to go beyond checking the box on top line metrics such as number of followers or SoV. Certain call center messaging and social media posts are shown to increase customer loyalty, and even identify new pain points that could be productized.

Data 60

Data Marketing System Google 60

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project. With more than 1.3

Publicity 164

Publicity Ethics Community Data 164