Rock the Status Quo

JANUARY 22, 2015

” The choices included online search engines, traditional media, hybrid media, social media and owned media” in order of most trusted to least. Who doesn’t use a search engine first to find information? It measures and indicates activity, not influence. Trust begins and ends with customer service.

Agency 100

Agency Survey Customer Service Engineering 100

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). Are they seeking customers, or do the customers find them (hunting vs. gathering)?

SEO 52

SEO Engineering Writing How To 52

Contently - Strategy

OCTOBER 3, 2024

Whether you’re a seasoned SEO content strategist or just getting started, or you’ve hired a SEO strategist from Contently’s talent network , using the software at your disposal can make the difference between getting lost in the search engine shuffle and rising to the top of the rankings. Oh, and it’s free!

SEO 89

SEO Content Marketing B2B Tools 89

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. Engineered Snapchat metrics explained. Do customer service on Snapchat?

Measurement 40

Measurement How To Marketing Engineering 40

5W PR

APRIL 9, 2024

This team should include representatives from various departments such as PR, legal, engineering, and customer service. Include protocols for data recovery, security updates, service restoration, and other corrective measures required depending on the situation.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Beyond PR

SEPTEMBER 12, 2016

Google’s ubiquitous search engine. Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Apple’s simple aesthetic. Tesla’s innovative electric car.

Measurement 40

Measurement Reputation Brand Branding 40

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Leveraging real-time data during a crisis.

Big Data 100

Big Data Data Publicity Analytics 100

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. He gets most of his leads from one source: Google. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

The Resolution Blog

MAY 7, 2019

Search engines have been good for finding content for a while now. This could really solve some of the measurement issues that PR has had over the years. It feels like machine learning might be something you’d use to measure results over a long period of time rather than a short campaign, right? Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Big Data 50

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Buzzstream

JULY 10, 2024

If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy? We should be looking at, okay, is this relevant?

Digital PR 98

Digital PR SEO Google Travel 98

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.

International 71

International Internal Data Media 71

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

AUGUST 22, 2017

Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support. It Requires Integration with Broader Marketing Programs.

Marketing 87

Marketing Resources Technology International 87

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

JANUARY 7, 2020

Below is a look at the set-up screen: Once you run the searches, they show results immediately, just like a search engine would. It’s worth noting here that Agility offers, “fully managed monitoring and measurement services to clients. Agility says this feature is powered by artificial intelligence (AI).

Tools 86

Tools Comparison Media System 86

Contently - Strategy

NOVEMBER 29, 2023

They help in organizing your content in a way that’s not only beneficial for your audience but also for search engines to understand the breadth and depth of content you have on a particular topic. This method of structuring content helps build relevance and authority in the eyes of your audience and search engines.

How To 52

How To SEO Content Marketing Engineering 52

Prohibition

AUGUST 4, 2021

They might not know what their options are yet or even have a clear idea in mind, but if you want them to choose your service over another, social, search engines need to media need be part of the equation from day one! As soon as negative information about a brand is shared on the Internet, its customers can lose faith in it.

Reputation 62

Reputation Company Engineering Banking 62

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.” This is a good fit if you’re looking to master content technology and strategy in 2020. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

JANUARY 15, 2019

Instead of casting a wide net and hoping to gain leads, ABM encourages marketers to define their target buyers first, and then reverse engineer the funnel to target them. Ask sales for the top questions they receive, and turn customer concerns into a blog post. First step: measure everything. Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. How SEO works to get you in front of search engines and people. Measuring social media success with the right tools.

Training 45

Training LinkedIn Marketing Pinterest 45

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? And don’t forget to note down what KPIs you’ll use to measure success.) Clear objectives will guide your content planning and set the stage for impactful storytelling.

How To 52

How To Content Marketing Analysis eBook 52

Practical Law Construction

SEPTEMBER 7, 2022

Trant Engineering Ltd v Mott MacDonald Ltd led to the first guidance from the courts about the use of BIM as part of a construction dispute. You would need to show the regulator that the measures in place were appropriate relative to the personal data that was handled by your processor.

Construction 52

Construction Software System Technology 52

Stephen Waddington

FEBRUARY 12, 2019

These lines are the root of the debate between different forms of communication, and which department owns which functional aspect of communication such as search engine optimisation and social media. PR missed out on search engine optimisation and is crying shy on paid media.

Publicity 79

Publicity Community Pinterest Reputation 79

Buzzstream

DECEMBER 11, 2024

And then we’re going to start running the distribution engine after an optimization process has taken place. Like with distribution, you do not necessarily have to sell hours, but you’re selling the engine, which happens daily. Let’s pretend that that engineer is in the mechanical engineering space.

Reddit 77

Reddit How To LinkedIn Digital PR 77

5W PR

MARCH 8, 2025

The digital bank uses Twitter to provide real-time customer service while sharing educational content about personal finance on Instagram. This multi-channel approach helped them grow to over 70 million customers across Latin America. Regular measurement and optimization help improve results over time.

Leadership 78

Leadership Company Strategy Marketing 78

Prowly

FEBRUARY 21, 2025

START MEASURING THE RIGHT KPIS How to do a successful brand audit, step by step How does one conduct a brand audit in the first place? Sales and customer service feedback : Collect insights from customer-facing teams to identify common pain points and brand perceptions they encounter. well into action!

Brand 104

Brand Branding How To Analysis 104

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 115

Social Media Marketing Media Creativity 115

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. 8 Performance public relations. 18 Chatbots are hot bots.

Publicity 164

Publicity Ethics Community Data 164