Beyond PR

SEPTEMBER 12, 2016

Google’s ubiquitous search engine. Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Apple’s simple aesthetic. Tesla’s innovative electric car.

Measurement 40

Measurement Reputation Brand Branding 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. Social Media Measurement. What are you measuring?

Social Media 0

Social Media Marketing Media Customer Service 0

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. Organizations with a focus on inbound marketing.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Contently - Strategy

NOVEMBER 29, 2023

They help in organizing your content in a way that’s not only beneficial for your audience but also for search engines to understand the breadth and depth of content you have on a particular topic. This method of structuring content helps build relevance and authority in the eyes of your audience and search engines.

How To 52

How To SEO Content Marketing Engineering 52

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Rock the Status Quo

JANUARY 22, 2015

” The choices included online search engines, traditional media, hybrid media, social media and owned media” in order of most trusted to least. Who doesn’t use a search engine first to find information? It measures and indicates activity, not influence. Trust begins and ends with customer service.

Agency 100

Agency Survey Customer Service Engineering 100

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Measuring Media Kit Success. Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

JULY 10, 2024

If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy? We should be looking at, okay, is this relevant?

Digital PR 98

Digital PR SEO Google Travel 98

Contently - Strategy

NOVEMBER 22, 2023

That said, how do you transcend from a messy spreadsheet or sticky notes on a bulletin board to a comprehensive content marketing engine? And don’t forget to note down what KPIs you’ll use to measure success.) Clear objectives will guide your content planning and set the stage for impactful storytelling.

How To 52

How To Content Marketing Analysis eBook 52

Prohibition

AUGUST 4, 2021

They might not know what their options are yet or even have a clear idea in mind, but if you want them to choose your service over another, social, search engines need to media need be part of the equation from day one! As soon as negative information about a brand is shared on the Internet, its customers can lose faith in it.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

MAY 14, 2016

People drop their phone and turn to the search engine to look for a repair shop. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. He gets most of his leads from one source: Google. Did you know?

Marketing 60

Marketing B2B Local Customer Service 60

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.

Internal 63

Internal International Data Media 63

The Resolution Blog

MAY 7, 2019

Search engines have been good for finding content for a while now. This could really solve some of the measurement issues that PR has had over the years. It feels like machine learning might be something you’d use to measure results over a long period of time rather than a short campaign, right? Yeah, definitely.

Technology 120

Technology Analysis Data Tools 120

Practical Law Construction

SEPTEMBER 7, 2022

Trant Engineering Ltd v Mott MacDonald Ltd led to the first guidance from the courts about the use of BIM as part of a construction dispute. You would need to show the regulator that the measures in place were appropriate relative to the personal data that was handled by your processor.

Construction 52

Construction Software System Technology 52

PR 20/20

JANUARY 15, 2019

Instead of casting a wide net and hoping to gain leads, ABM encourages marketers to define their target buyers first, and then reverse engineer the funnel to target them. Ask sales for the top questions they receive, and turn customer concerns into a blog post. First step: measure everything. Chief Marketer: Video Marketing.

Trends 57

Trends Marketing Software Video 57

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

wiredPRworks

FEBRUARY 11, 2016

Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. How SEO works to get you in front of search engines and people. Measuring social media success with the right tools.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

AUGUST 22, 2017

Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Look for opportunities to make a measurable impact so you can start to illustrate success and sustain internal support. It Requires Integration with Broader Marketing Programs.

Marketing 87

Marketing Resources Technology International 87

Waxing UnLyrical

JANUARY 24, 2013

How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Kingsford worked with Marketwire’s engineering team to develop a script that identified people who tweeted the words “please,” thank you” and “thanks” most frequently in 2012. Leveraging real-time data during a crisis.

Big Data 99

Big Data Data Publicity Analytics 99

PR 20/20

SEPTEMBER 17, 2019

Tracks include content strategy, core content concepts, future of content, and content management and measurement. The 2020 theme for the summit is “TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine.” This is a good fit if you’re looking to master content technology and strategy in 2020. SiriusDecisions Summit.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 7, 2020

Below is a look at the set-up screen: Once you run the searches, they show results immediately, just like a search engine would. It’s worth noting here that Agility offers, “fully managed monitoring and measurement services to clients. Agility says this feature is powered by artificial intelligence (AI).

Tools 82

Tools Comparison Media System 82

Stephen Waddington

FEBRUARY 12, 2019

These lines are the root of the debate between different forms of communication, and which department owns which functional aspect of communication such as search engine optimisation and social media. PR missed out on search engine optimisation and is crying shy on paid media.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

DECEMBER 11, 2018

Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. PR teams will be measured by inputted organic brand conversion lift and Google Trends. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 89

Social Media Marketing Media Creativity 89

Cision

MAY 21, 2015

Now, plug in those headphones because it’s time to learn together about online business, entrepreneurship, internet marketing, audience building, passive income, blogging, list building, virtual assistants, startups, search engine optimization, email marketing and so much more. 10) Amy Porterfield. Online Marketing Made Easy.

Social Media 120

Social Media Marketing Pinterest Media 120

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. 8 Performance public relations. 18 Chatbots are hot bots.

Publicity 164

Publicity Ethics Community Data 164