Contently - Strategy

OCTOBER 3, 2024

Free tools may be sufficient for smaller businesses or those just starting, but paid tools often offer more advanced features, better support, and scalability, making them more suitable for larger enterprises or businesses with aggressive growth plans. What kind of support or customer service is available for these tools?

SEO 80

SEO Content Marketing B2B Tools 80

Cision

MAY 18, 2015

Influencer detection and customer relationship management. According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently.

Customer Service 120

Customer Service Social Media Analysis Data 120

Cision

MARCH 7, 2016

With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. Enterprise businesses that implement the hub-and-spoke model will also be protected from any changes the third-party platforms make, whether it be organic reach or algorithms.

How To 120

How To Enterprise Social Media Customer Service 120

Reputation Us

APRIL 12, 2023

According to the USB report, “We see strong interest from enterprises to integrate conservational AI into their existing ecosystem. The same goes for your customer service and sale departments. As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).”

Reputation 88

Reputation Financial Training Enterprise 88

Stephen Waddington

SEPTEMBER 5, 2018

It’s a nascent market but one that has grown sufficiently large to attract the attention of enterprise analyst and research company Forrester. Its latest report The Forrester Wave: Social Listening Platforms, Q3 2018 examines the ten largest providers of social listening platforms. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. Enterprise search is not knowledge management. Marketing technology (martech) is not marketing. Or consider these comparisons: Graphic design software is not creativity. A press release is not public relations. A spreadsheet is not accounting. An oven is not cooking.

Marketing 102

Marketing Comparison Enterprise Technology 102

Reputation Us

APRIL 12, 2023

According to the USB report, “We see strong interest from enterprises to integrate conservational AI into their existing ecosystem. The same goes for your customer service and sale departments. As a result, we believe conversational AI’s share in the broader AI’s addressable market can climb to 20% by 2025 (USD 18–20bn).”

Reputation 78

Reputation Financial Training Enterprise 78

Cision

MAY 3, 2016

Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame.

Branding 120

Branding Brand Nonprofit Software 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

Stephen Waddington

JANUARY 15, 2020

Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Workplace, launched as a commercial product in 2016, applies all the learnings from the consumer product to a private enterprise environment.

Storytelling 78

Storytelling Social Media Internal International 78

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 145

Media Relations Media Print Software 145

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. An enterprise software provider is better off posting inspiration for managers, practical advice, or stories about fostering innovation than hard-selling their product. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Customer acquisition in B2B categories like enterprise software or corporate accounting can be a slow process, in part due to steepness of the customer education curve. They want excellent customer service, corporate transparency and responsibility, even cultural relevance. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Cision

MARCH 13, 2017

Social media has always been recognized as a strong customer service facilitator. Here’s a great example of how customer complaints and feedback can be converted into marketing: “Apple responds to people’s tweets with entire commercials” – via Mashable. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Sword and the Script

DECEMBER 3, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. IT professionals play the most impactful role in the enterprise purchase process.”. See item #1 here for more.

Data 87

Data Enterprise Survey Instagram 87

Contently - Strategy

APRIL 1, 2024

For enterprise B2B companies, the math gets even worse. Are they seeking customers, or do the customers find them (hunting vs. gathering)? What problems are customers looking for your company to solve — and can your organization solve them? How does your brand, product, or services make their lives easier?

SEO 52

SEO Engineering Writing How To 52

Beyond PR

MAY 18, 2016

PR Newswire has seen firsthand how this investment in people pays off, as we were honored during last week’s Marketing Nation Summit with the 2016 Marketo Revvie Award for Marketing Team of the Year, Enterprise. To offer an experience that will keep your audience coming back, your team must rethink the way you bring your message to market.

Marketing 75

Marketing Enterprise Customer Service Technology 75

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend?

Conference 59

Conference Marketing Analytics Case Study 59

Rock the Status Quo

JANUARY 22, 2015

and credibility around the company, it’s products and services. From enterprise Fortune 500 companies to digital agencies and entrepreneurs, producing content that shares expertise has never been more important. If you are on a social media platform – respond to customers when they post on your page. Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Sword and the Script

JUNE 3, 2020

It’s too much, too fast and too convenient for enterprises motivated by profit. She joined the company as a sales associate in 1987 and before her promotion served as the company’s chief customer service officer. Out of respect, yesterday, I did not publish. But I did watch, listen and read. My instinct?

Product Launch 93

Product Launch Survey Pharmaceuticals Banking 93

Barokas

FEBRUARY 5, 2019

Unless you are at a large enterprise, your marketing team is likely comprised of marketing generalists, with perhaps one or two content experts. Though content typically falls to the marketing team, it is useful across HR, investor relations, customer service and more. The first is the obvious resource strain.

How To 60

How To Marketing Resources Journalism 60

Lauri Pehar Borsh

AUGUST 12, 2015

You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. Your product is mediocre.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

You have created a product or service that none or few have yet to pay you for. It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. Your product is mediocre.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Shift Communications

JUNE 20, 2018

A pipeline CRM should not be confused with the heavy duty enterprise CRMs including Microsoft Dynamics, Salesforce.com, and Sugar CRM. Having built-in marketing automation, a mobile app to make operation easier and portable, and induction of improved visuals lets a CRM tool admirably handle customer services and marketing.

Software 76

Software Tools Data Technology 76

PR 20/20

SEPTEMBER 5, 2018

The event is designed for marketing change agents and leaders of agencies, enterprises and higher-education institutions. You’ll learn what’s possible now, and in the near future, through the eyes of the marketers, analysts and AI experts who are leading the way. Who Should Attend?

Conference 40

Conference Marketing Analytics Case Study 40

Beyond PR

SEPTEMBER 12, 2016

For instance, many companies with large customer bases struggle with quality customer service because there is simply too much volume. A brand management program can help monitor client interactions and find specific pain points in the current customer service process.

Measurement 40

Measurement Reputation Branding Brand 40

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.

Industry 40

Industry Trends Customer Service Internal 40

Solo PR Pro

AUGUST 2, 2016

With social, businesses got away from making sure they had good processes in place in favor of customer service. The problem is in order to provide quality customer service you must deliver on what you promised. Makasha Dorsey: From what I am seeing, I’d say internal communications processes.

Industry 40

Industry Trends Customer Service Internal 40

NewsWhip

JUNE 10, 2021

Reputation risk vs. enterprise risk | Jump to text. It comes down to every customer service interaction. Ben: Belinda Smith from McDonald’s asks, “How is reputation risk incorporated into enterprise risk management?” Benefits of a framework for managing risk & examples | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

NOVEMBER 5, 2019

Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. You can do one heat map with up to 20 data points for free, but then you need to spring for the subscription which costs $20/month.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. You can do one heat map with up to 20 data points for free, but then you need to spring for the subscription which costs $20/month.

Data 120

Data Tools Google Examples 120

Beyond PR

SEPTEMBER 8, 2016

This comes on the heels of CMI’s recent conversations with global enterprise marketers. Although it’s good to focus on content for your funnel, if 40% of your business is coming from current customers, why aren’t you creating 40% of content for those customers? It must involve marketing, sales and customer service teams.

Content Marketing 40

Content Marketing Marketing Customer Service Airlines 40

Sword and the Script

OCTOBER 11, 2016

However, the study takes it further: customers with a positive interaction – a response – are 44% more likely to share their experience and 30% more likely to recommend a brand. This is all the more reason to believe good customer service is good marketing. Those negative tweets? Those are opportunity to turn things around too.

Social Media 60

Social Media Study Media Survey 60

Beyond PR

JUNE 1, 2016

Other team members started in roles varying from chemical engineering to customer service. And after learning so much from this year’s #MKTGnation Champions, it was an honor to find out PR Newswire was named a Revvie champion as Marketing Team of the Year, Enterprise. We even have a former sommelier!

Marketing 40

Marketing Chemicals Analytics Data 40

PR 20/20

AUGUST 22, 2017

Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. Because it’s an internal enterprise social platform, it can be viewed as a sandbox for appropriate online behavior and the benefits of social as a business tool.

Marketing 87

Marketing Resources Technology Internal 87