Remove Customer Service Remove Enterprise Remove Technology
article thumbnail

How to select a long-term PR technology partner

Onclusive

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.

article thumbnail

3 Steps to Centralize Your Enterprise Content Strategy

Cision

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. Traditional marketing functions are no longer set up to win.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Our Customers are Shaping the Future of Media Monitoring – Here’s How

Onclusive

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. Customer Support. Don’t just take our word for it. This feedback was shared in the G2 Crowd report: . Christine K.

Media 195
article thumbnail

What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. The latest technology for scaling content marketing may be the most promising.

B2B 120
article thumbnail

3 Things to Know About Social Listening (That No One Tells You)

Cision

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Influencer detection and customer relationship management. Probably the least exciting aspect of social listening is customer service. Competitor analysis.

article thumbnail

Martech is NOT Marketing; Long Live Marketing

Sword and the Script

Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Enterprise search is not knowledge management. Because if martech is marketing, then businesses merely need to buy some technology. Technology is the practical application of science. Why does it matter?

Marketing 103
article thumbnail

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.