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These Smart Social Media Tactics Will Help You Prevent A Crisis

Melissa Agnes

A social media manager loses their temper in a customer service post on Facebook. But does everyone who holds the reins know how to use it well and exercise good judgment? If they are in any way responsible for content, customer service, monitoring or answering fan questions, they need to have a deeper level of training.

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How To Identify your Crisis Plan’s Blind Spots

Melissa Agnes

Who should be involved in this exercise? Therefore, the more people you involve in this exercise, the better the brainstorming session you will engage in. Customer service. Reminder: When you’re assessing risk, it’s important to remember that if you can think it, it can happen. Marketing / Pr / Communications.

Crisis 203
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Does Your Crisis Scenario Plan Need Some Love?

Cision

Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. Heck, bust this thing out and use it as a team-building exercise. Don’t shy away from the dark stuff. Chances are it will never happen, but what’s the harm in discussing all of the what-ifs?

Crisis 220
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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ? Your next steps.

Crisis 133
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Create a Content Hub that Drives PR Results

Cision

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. You don’t need it for this exercise.). Ignore the PA—or page authority.

Exercises 198
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3 Must-Do’s (Right Now) to Make 2015 Crisis-Free

Melissa Agnes

1- Review your customer service policies and trainings. Do your customer service representatives understand their responsibility when it comes to issue management ? Review your customer service and issues management policies, and incorporate issue management protocols, procedures and guidelines within them.

Crisis 100
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Managing PR During A Health Tech Crisis

5W PR

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses.

Crisis 60