5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Studies show that 89% of customers expect personalized communication during crises, even from small businesses.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. Some of my fave apps are: Harvest, to log hours right on Slack, Zoom, to start a meeting faster, and Google Drive, for notifications that a doc is being edited.

Mobile 310

Mobile Meeting Customer Service Survey 310

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Q: If it does go away how will that affect brands that use it for customer service? Most brands are not exclusively using Twitter as their customer service platform. Source: Forbes.com). Gini Dietrcih.

Twitter 235

Twitter Customer Service Web Facebook 235

5W PR

MARCH 16, 2025

Google’s plan to phase out third-party cookies in Chrome, combined with increasing privacy regulations and growing consumer demand for data protection, signals the end of an era in digital advertising. Identify gaps in your data and opportunities to gather more valuable information directly from your users.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.” Google quietly filed a patent in 2014 that many in the search business feel presages an actual formula for tracking implied links. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. Go back to your list of 10 keywords or phrases and, one-by-one, type them into a Google search bar. Cool, right?

Exercises 198

Exercises Google Writing Blogging 198

Onclusive

JUNE 1, 2023

Want to learn more about the benefits of social listening for PR and Comms? If so, join our live webinar ‘Social Listening the PR Way ’.

Strategy 370

Strategy Communications Reputation Measurement 370

Cision

MAY 26, 2016

Figure out what it’s about (marketing, sales, customer service, elephants?). The key players here are going to be Google Analytics and a third-party social media monitoring tool. The point here is to: Figure out what your content looks like (is it written, visual, video, interactive, audio?). Data-Driven Insight.

Analytics 200

Analytics Energy Google Customer Service 200

Cision

MARCH 13, 2017

For example, you can achieve higher visibility via Google’s Rich Cards and Rich Snippets, (even without having a very high ranking in organic results): Source: Google Webmaster Central Blog. You will need the Structured Data Testing Tool from Google to examine on-page schema code, as well as test schema markups. ScreramingFrog.

SEO 229

SEO Social Media Tools Google 229

Onclusive

DECEMBER 20, 2021

For customers who prefer a turnkey solution, Onclusive Pro is very simple and easy to implement in virtually no time. We also provide the highest-caliber whiteglove customer service in the industry to help you get up and running as quickly as possible. Customer support can be a game-changer. Enterprise (> 1000 emp.).

Technology 195

Technology Comparison How To Software 195

Flack's Revenge

DECEMBER 7, 2020

If you plug “secret sauce” into the Google Ngram viewer , which charts word usage in books dating back to 1900, you will see the first mentions in the early 1970s (confirming the Burger Wars theory), with rapid growth occurring around 2000 (perhaps, not coincidentally, during the dot com boom). Please help if you know!!!

How To 194

How To Wikipedia Engineering Web 194

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? A Forrester survey found that 68 percent of businesses say that delivering personalized experiences for customer is a priority.

Brand 223

Brand Branding Pitching Conference 223

Waxing UnLyrical

MAY 2, 2013

Google Trends. Then take those new ideas back to the Google Keyword Tool and gather more info. Google Analytics. Once your site has been around for a while, it pays to check your analytics package (whether Google or other). Customer Care Team. Google search. Pay close attention to the related terms area.

Blogging 111

Blogging SEO Web Google 111

Cision

SEPTEMBER 19, 2016

Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. Both do have embed codes so that customers can initiate calls from a third-party site: Google+ “Hangout” button and the Skype “Contact Me” button.

Skype 120

Skype Facebook Customer Service Google 120

Rock the Status Quo

JULY 30, 2014

Or looking at the percentage of website referral traffic coming from specific social media platforms or editorial placements using Google Analytics. ” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?” Or launching content and conversations tied to a specific hashtag.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. Once you have a better grasp on each department’s goals, you’ll be able to sit down and determine if you really need to launch that Periscope account or reduce posting on Google+.

Strategy 120

Strategy Customer Service Social Media Software 120

Waxing UnLyrical

JULY 1, 2013

3 Reasons Why You Can’t Walk In Your Own Customer’s Shoes. Why: In this post for Sensei Marketing , Jeannie Walters dispels the myth that we must walk in our customer’s shoes to provide powerful customer service. Twitter Facebook Google+ LinkedIn Monday Roundup: The Power is Yours.

Customer Service 100

Customer Service Resources Writing LinkedIn 100

Prowly

JANUARY 29, 2025

Use Google Analytics to track direct and organic traffic. Monitor branded keyword search volume using tools like Google Search Console or Prowly. 2 Customer interactions Customer interactions are a fundamental aspect of any successful business strategy. How to do it?

Measurement 104

Measurement Brand Branding Analytics 104

Stephen Waddington

JUNE 5, 2017

Platforms such as Facebook and Google have built powerful tools to plan and measure the success of campaigns. It’s the reason for the boom in applications and devices such as Alexa, Google and Siri. Google Lens and Pinterest Lens show the potential of this technology. #11 Ads can be tested and tweaked in real time.

Publicity 122

Publicity Marketing Healthcare Television 122

Waxing UnLyrical

APRIL 10, 2012

I even emailed customer service and was told my order would arrive on time. Have extra staff on hand or on call, especially customer service representatives (and I mean trained customer service staff, not just your neighbor down the street). I was frustrated and concerned.

Small Business 108

Small Business Customer Service Facebook Retail 108

Cision

OCTOBER 30, 2015

Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Facebook and LinkedIn only permit individual users to join, whereas Google+ communities permit brands to join.

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. ” “People will be able to have personal conversations with companies – specifically, customer service representatives – and be able to make requests, ask questions and get quick responses in an ongoing thread.”

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Buzzstream

FEBRUARY 9, 2024

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. Gray hat tactics aren’t explicitly banned by Google but are looked down upon. Building links is supposed to take work. Usually, the more effort it takes, the more valuable the link.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

MAY 16, 2017

Consumers find their own media via Google and social media newsfeeds. The majority of online communities are used as a means of content marketing, or rudimentary customer service. Customer service instant messenger channels started to appear on retail websites at the end of the last decade. Media change.

Publicity 119

Publicity Customer Service Community Internal 119

Waxing UnLyrical

FEBRUARY 14, 2013

of posts that might spark ideas on how to incorporate social media and customer service into your business in a smart way. Twitter Facebook Google+ LinkedIn A Valentine’s Day Gift to Businesses. Which is not to say they won’t work, it’s just that the likelihood is pretty low. Based in the Washington, D.C.,

Customer Service 103

Customer Service LinkedIn Social Media Google 103

Sword and the Script

AUGUST 4, 2020

You can see visually this in the Google Trends chart above ( or see it for yourself online ). The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities. Over time, the digital community warmed to the term again.

Media Relations 178

Media Relations Media Print Software 178

Cision

APRIL 19, 2016

Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. jaybaer explains why keeping customers is cool. It may require some serious agility, but he says it works.

Social Media 0

Social Media Marketing Media Customer Service 0

Cision

MAY 6, 2015

Marketing is responsible for X, Customer Service for Y, PR for Z. One way to measure this would be for the customer service reps to ask customers how they heard about the company. tool like Google Analytics. Google Analytics / Tag Manager. The Ultimate (open-ended) Question.

Engineering 120

Engineering How To Measurement Analytics 120

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Onclusive

JUNE 29, 2018

Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more. He also has another decade and a half of experience in communications and marketing agencies.

Crisis 186

Crisis How To Branding Brand 186

5W PR

DECEMBER 26, 2019

Many respondents said they will be spending more money on ads because of social media restraints, with Facebook and Google among the platforms cited. Voice search is also expected to open up advertising opportunities on devices like Alexa, Google Home and Siri. FINDING A VOICE.

Marketing 113

Marketing Instagram Media SEO 113

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. In addition to using Google, Jeff suggests using similarweb.com to discover other brands’ websites, sources of traffic and keywords. Want more insights on social media listening?

Social Media 120

Social Media Real Estate Media How To 120

The Proactive Report

FEBRUARY 17, 2023

Great content and PR skills can help you get the visibility you need in these media outlets For the past 15 years, Google has dominated the search engine space and it’s played a large part in how people find their information. In a recent study, ChatGPT outperformed Google in providing the best answers to search queries.

Brand 130

Brand Branding Ethics Engineering 130

Contently - Strategy

OCTOBER 3, 2024

Best free B2B SEO tools Google Analytics Let’s start with the most obvious: Google Analytics. Second, unlike many tools that provide data based on proprietary algorithms that estimate keyword traffic, Google Analytics gives you hard data on actual visitors hitting your website. Likely, you are already using it.

SEO 89

SEO Content Marketing B2B Tools 89

Waxing UnLyrical

MARCH 25, 2013

And online, they have a great approach to social media, integrating customer service every step of the way. Lessons in Listening and Customer Outreach From Chobani is a post from: Waxing UnLyrical. Twitter Google+ LinkedIn Lessons in Listening and Customer Outreach From Chobani.

Customer Service 105

Customer Service Travel Facebook Web 105

Rock the Status Quo

MAY 28, 2015

GOOGLE ANALYTICS. No matter what your secondary goal might be – email subscribers, sales, customer service forums, eBook downloads, conversion of any kind – it’s a pretty safe assumption that you need them on your website before it can happen. It’s also what Google Analytics can tell you.

Measurement 100

Measurement Analytics Google SEO 100

Rock the Status Quo

JULY 14, 2015

Who’s responsible for growing and managing customer reviews – is it PR? Customer service or sales? Did you know that most brand mention monitoring subscriptions don’t include customer review websites? Customer Reviews: People are Talking About You…Without You. Read more ).

Retail 100

Retail Customer Service Google Reputation 100