Remove Customer Service Remove Guidelines Remove Measurement
article thumbnail

Crisis Communication for Small Businesses: A No-Nonsense Guide

5W PR

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Remember that 78% of customers expect responses within an hour on social media during crises.

article thumbnail

The 21 Responsibilities of PR and What They Entail

Onclusive

Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement. How do you know what’s working?

Training 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124
article thumbnail

Managing Toy Safety Communication: A Strategic PR Guide

5W PR

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. The company issued clear product identification guidelines, provided multiple return options, and maintained an updated recall website.

article thumbnail

New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204
article thumbnail

How to Create a Media Kit

5W PR

Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • Measuring Media Kit Success. By including sponsorship guidelines for influencers, etc., The mission statement and goals for the company’s future. •

How To 176
article thumbnail

The 22 Responsibilities of PR and What They Entail

Onclusive

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195