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Accessible communications guidelines published by PRCA

Stephen Waddington

The PRCA has published guidelines to help communicators improve the accessibility of their communication. Download the guidelines: PDF version Accessible Word version Accessibility is a societal issue According to the World Health Organisation, one in eight people has some form of disability.

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Managing PR During A Health Tech Crisis

5W PR

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Submit required documentation promptly and align public communications with regulatory guidelines.

Crisis 60
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. But the new rules for PR professionals are catching up.

SEO 204
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The Top PR Trends For 2017

ImPRessions - Crenshaw Communications

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Here are the top new trends that are accelerating change in the practice of public relations and challenging old-timers as we move into 2017.

Trends 124
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Key Principles Of Crisis Management

5W PR

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

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How to Create a Media Kit

5W PR

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Sponsorship guidelines such as posting frequency, words to use when describing the brand, and what types of content the company is willing to pay for. • By including sponsorship guidelines for influencers, etc.,

How To 176
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PR Tips For Stellar B2B Bylines

ImPRessions - Crenshaw Communications

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. But beware of getting too arcane. Make the pitch short and authoritative.

B2B 147