Cision

AUGUST 22, 2017

I did the same thing when I was at Oracle Marketing Cloud. Read on for some insight into how to rebrand a global company. That messaging should be consistent across all channels: your website, your marketing strategy, advertising, sales, customer service. Knowing When It’s Time for a Rebrand. Everything.

Company 267

Company How To Employee Customer Service 267

Prowly

APRIL 10, 2025

That leaves us with two challenges : how to increase brand visibility and track the results of your brand visibility strategy. TRY OUT PROWLY TODAY How to measure brand visibility Tracking business visibility is easier than ever, despite the growing number of channels on which audiences spend their time. Let's find out.

Brand 104

Brand Branding How To Measurement 104

Prowly

APRIL 10, 2025

So, to cope with this fast-paced world, you need to understand how to monitor and control conversations across social media and precisely when and where you should put valuable insights. You should put your effort into reputation marketing when it comes to online reputation. Sometimes, it is a matter of minutes!

Social Media 104

Social Media Reputation How To Media 104

Onclusive

DECEMBER 20, 2021

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. Are they thinking about where the market will be in 1, 3 or 5 years from now? Ready to give Onclusive a test-drive?

Technology 195

Technology Comparison How To Software 195

Onclusive

AUGUST 30, 2023

As the guardians of a company’s image and narrative, PR, comms, and marketing professionals have the unique power to shape perceptions , amplify awareness, and cultivate customer loyalty. Learn more about how to manage controversy in the media with an adaptive comms crisis strategy in one of our latest blogs.

Brand 195

Brand Branding How To Reputation 195

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Here’s how it works. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. It’s a long-term proposition that sets them up for market leadership.

B2B 334

B2B Company Case Study Conference 334

Agility PR Solutions

OCTOBER 5, 2022

You need to offer a product or service that has a place within your market, you need good customer service, effective marketing and most of all, you need a good reputation. The post Why having a good reputation is so important—and how to improve yours appeared first on Agility PR Solutions.

Reputation 151

Reputation How To Customer Service Marketing 151

Melissa Agnes

NOVEMBER 10, 2014

Marketing / Pr / Communications. Customer service. The post How To Identify your Crisis Plan’s Blind Spots appeared first on Agnes + Day. Heads of the following departments are worth considering to include within these sessions: Board of directors / Executive team. Manufacturing / Production. Operations.

Crisis 203

Crisis How To Exercises Crisis Communications 203

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. PR, on the other hand, is typically part of either marketing or communications (though we know PR can help drive sales and support other business functions as well).

Reputation 333

Reputation Crisis Customer Service B2B 333

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” How to leverage data during a crisis and which tools can help. Sharam began by describing how the New PR World impacts a crisis. He also has another decade and a half of experience in communications and marketing agencies. Assign roles.

Crisis 186

Crisis How To Brand Branding 186

Shift Communications

NOVEMBER 25, 2014

At a recent MITX event, I heard a wonderful expression as it relates to marketing and public relations: watering the sidewalk. This is the greatest fear of every CMO I’ve ever met, that their marketing and communications programs are watering the sidewalk. How do you avoid continuing to make this mistake?

How To 147

How To Advertising Advertising Customer Service 147

Flack's Revenge

DECEMBER 7, 2020

” How do you message it, build it into your storytelling and news campaigns, yes, how to spin the sauce or slather it on for best results? It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Secret Sauce Origin Story. But what is Retsyn? Sans Sauce.

How To 194

How To Wikipedia Engineering Web 194

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. The options for customization for a Media Kit and additional information are nearly endless, but these pieces are a good place to start: • An about section that describes the brand and the company’s history. •

How To 176

How To Media Guidelines Pitching 176

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Marketing isn’t your audience finding you, rather it’s you finding them. You market where they live, work and go for entertainment.

Brand 120

Brand Branding Marketing How To 120

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. Event & Experiential Marketing. Influencer Marketing & Blogger Relations . Some PR pros manage this in house, while others leverage the expertise of specialized influencer marketing agencies.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. One CEO who knows how to do this is Elon Musk. Lee Odden Top Rank Marketing. Q: If it does go away how will that affect brands that use it for customer service? Source: Forbes.com). It’s still a thing!

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. But there are ways of social monitoring that many businesses don’t incorporate into their marketing and communications. Customer Service (Social Care). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

Melissa Agnes

SEPTEMBER 16, 2014

However, if you would like to learn more about each specific tactic, I invite you to listen to episode #015 of The Crisis Intelligence Podcast , where Chris and I discuss the “how to’s” and “must do’s” of each of these three tactics – and more! . How to avoid a public relations crisis.

Social Media 239

Social Media Crisis Training Media 239

Cision

APRIL 3, 2015

How can you break into or improve your word-of-mouth marketing? Here’s a list of all the resources we created with a description of how each can help you. How to Build & Evangelize Your Community With Word-of-Mouth Marketing. How to Build & Evangelize Your Community With Word-of-Mouth Marketing.

Marketing 120

Marketing Customer Service Employee Mobile 120

Cision

DECEMBER 14, 2016

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. The “I know how to code a bit” chatbot. What I want to do is to explore the ways that you (YOU!)

Facebook 120

Facebook How To Customer Service Wikipedia 120

Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Event & Experiential Marketing. Owned Media & Content Strategy.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

DECEMBER 8, 2020

It’s a platform that has expanded over the years from pure CRM to include marketing, customer service, data visualization, workflow and more. Share webpages faster – Often, PR pros will want to share an article with the team to discuss how to create new reactive pitches based on news.

Mobile 310

Mobile Meeting Customer Service Survey 310

Cision

MARCH 7, 2016

Content is key to any marketing strategy, but how you distribute your content has become just as important as the creation process. With the hub-and-spoke model, enterprise businesses can better visualize how to effectively distribute content and messaging to their different audiences. Use the Hub-and-Spoke Model.

How To 120

How To Enterprise Social Media Customer Service 120

Cision

OCTOBER 11, 2016

Influencer marketing continues to see enormous effectiveness with audiences. And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals. Influencer marketing starts with purpose, explained Carrie during an InfluencePros podcast.

Marketing 120

Marketing Customer Service Conference Community 120

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Geolocation tracking.

Real Estate 107

Real Estate Marketing Customer Service Mobile 107

Prowly

JANUARY 29, 2025

It's covered by key metrics like brand awareness, customer loyalty, and brand sentiment. By regularly tracking these metrics, you can identify strengths and weaknesses and make more consumer and market-orientated decisions. Supporting marketing strategy. Use market benchmarks and monitor customer loyalty.

Measurement 104

Measurement Brand Branding Analytics 104

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Just as PR and marketing departments use social media to find influencers, build relationships with journalists and engage with their audiences, they should also watch their competitors.

Social Media 120

Social Media Real Estate Media How To 120

Cision

MAY 6, 2015

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations.

Engineering 120

Engineering How To Measurement Analytics 120

Cision

OCTOBER 1, 2015

Marketers must keep in mind that the very definition of family has markedly changed. For example, in Edelman’s report, “ The Modern Family: A Study in Marketing ,” the public relations firm reports that just 4 percent of families align with how the U.S. The family vacation has a long tradition in the U.S.

Travel 120

Travel Hotels How To Airlines 120

Prowly

DECEMBER 4, 2024

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data 104

Data Media Product Launch Analysis 104

Cision

JANUARY 9, 2017

Many people have written books of aggregated blog posts (most notably Steve Levitt and Steven Dubner of the Freakonomics blog), many communications and marketing professionals simply have some higher concept ideas that work better in long form and that people would read better as a book. All-Inclusive. Author House. Friesen Press. Conclusion.

Print 120

Print How To Local Customer Service 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. An even hotter trend is content personalization , or using customer data or behavioral insights to create not just offers and promotions, but branded customized content for distribution through social or email channels.

Trends 124

Trends SEO Leadership Print 124

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How can they overcome them? Simply: do they work?

Communications 253

Communications Data Local Survey 253

Contently - Strategy

NOVEMBER 14, 2018

How Dubin pulled it off is the stuff of marketing legend. Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. Content marketers in all industries can learn from these examples. doing improv comedy on the side.

Leadership 106

Leadership Brand Branding How To 106

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support.

Social Media 88

Social Media How To Media Guidelines 88

Waxing UnLyrical

DECEMBER 20, 2012

Make sure that on your invoices, website, dealings with customers, marketing literature, email signatures, etc. Ask your customers – directly – to Like the Page. Now you have a bulletin board that anyone can see, and come and ask questions on, so it is a simple and free customer service platform.

Community 101

Community Facebook How To Web 101

PR News

MARCH 13, 2017

So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. The post How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step appeared first on PR News Blog.

Customer Service 84

Customer Service Brand Branding Retail 84