Onclusive

AUGUST 22, 2017

the eyes of customers or journalists. This includes writing and editing informational one-sheeters about new products or launches, case studies, event descriptions and signage, multimedia-rich press releases , and more. Beyond content creation comes writing and editing of any other PR asset that touches the light of day, a.k.a.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

APRIL 5, 2025

Communication Protocols Clear communication protocols establish how information flows during a crisis. Delayed Response Waiting too long to acknowledge a crisis can create an information vacuum that others may fill with speculation or misinformation. The first 24 hours are critical in establishing control over the narrative.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Remote PR Jobs

FEBRUARY 16, 2023

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. Utilizing automated software can help PR teams maintain regulation compliance, reduce costs, and gather more important customer information.

Technology 203

Technology Customer Service Software How To 203

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. ” “We offer great customer service/value/reliability.”

How To 310

How To Transportation Software Employee 310

Onclusive

JUNE 1, 2023

Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. By monitoring what your competitors are saying and doing, you can find valuable clues into their strategies, customer feedback, and potential weaknesses or opportunities.

Strategy 370

Strategy Communications Reputation Measurement 370

5W PR

MARCH 13, 2025

The company quickly disclosed the breach, shared detailed technical information with affected customers, and collaborated with security researchers. In contrast, Microsoft’s handling of the 2020 SolarWinds hack demonstrated more effective crisis management.

Crisis 78

Crisis Examples Industry Crisis Management 78

Onclusive

APRIL 5, 2018

This information is used by PR teams to assess the reach of specific actions and to guide future public relations decisions. These tools can be used by public relations companies to quantify their value to customers, and for in-house communications professionals to gain insights on their own campaigns. Christine K.

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. But what about other assets that the media or customers are likely to see? Internal Communications. How do you know what’s working? Speaking Engagements. Data Journalism.

Training 370

Training Media Training Crisis Communications Reputation 370

5W PR

NOVEMBER 12, 2024

Key strategies for building strong relationships with customers include using customer data to personalize communications and deliver relevant information. Reach Reach out to customers proactively, whether to offer support, share updates, or celebrate milestones. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Agility PR Solutions

FEBRUARY 15, 2023

From movie recommendations to routine customer service inquiries, Americans now rely on artificial intelligence to inform consumer choices, but new research from consumer and societal solutions firm MITRE on AI trends finds that less than half (48 percent) believe AI is safe and secure, while a significant majority (78 percent) are very or somewhat (..)

Consumer 155

Consumer Customer Service Trends Publicity 155

5W PR

JANUARY 18, 2025

Keep all stakeholders informed about the steps being taken to resolve the issue and prevent future occurrences. Conduct regular training sessions for employees on crisis communication protocols, media relations, and customer service best practices. Take swift action to rectify the situation and minimize further damage.

Crisis 78

Crisis Brand Branding How To 78

Onclusive

JANUARY 28, 2021

Furthermore, we provide the best white-glove customer service in the industry, and communications professionals can count on superior support no matter which solution they use. . Customer Support. When choosing a technology platform, customer support can sometimes be overlooked – but it shouldn’t be. Christine K.

Media 195

Media Customer Service Enterprise Technology 195

5W PR

FEBRUARY 14, 2025

Assign specific roles: Primary spokesperson Information gatherer Social media monitor Customer service lead Operations coordinator Run quarterly mini-drills lasting 30 minutes to practice crisis scenarios. Choose team members who demonstrate good judgment and stay calm under pressure.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Cision

JULY 6, 2016

That number might be even higher if you’re the one sending the marketing, sales or customer service emails. But there’s a better way: automating everything from your marketing email funnel to the templates you send for certain customer service inquiries can seriously free up your time. You just saved five minutes.

Marketing 159

Marketing Customer Service Software Social Media 159

Prowly

DECEMBER 4, 2024

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data 104

Data Media Product Launch Analysis 104

5W PR

FEBRUARY 27, 2025

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. Social media enables rapid information distribution during recalls while providing platforms for ongoing safety education.

Communications 78

Communications Education Consumer Guidelines 78

Presspage

DECEMBER 20, 2024

These are some of the tasks you can expect: Monitoring trends & responses to your communication As a PR pro, youre likely already skilled at keeping yourself informed and tailoring messages to suit your audience. Thats why the first step in the issue management process requires you to keep your eyes peeled for information.

Reputation 78

Reputation Crisis Trends Customer Service 78

5W PR

MARCH 16, 2025

This information, collected directly from your audience through your owned channels, provides valuable insights while maintaining user privacy. Identify gaps in your data and opportunities to gather more valuable information directly from your users. times more revenue growth compared to companies that don’t.

Privacy 78

Privacy Marketing Advertising Advertising 78

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 175

Survey Social Media Consumer Media 175

Cision

AUGUST 30, 2016

Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. This one is a no-brainer and super easy, but take 15 minutes to double check cell phone numbers and contact information for the response team. Don’t shy away from the dark stuff.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Remote PR Jobs

FEBRUARY 15, 2023

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. Utilizing automated software can help PR teams maintain regulation compliance, reduce costs, and gather more important customer information.

Technology 130

Technology Customer Service Software How To 130

Melissa Agnes

NOVEMBER 10, 2014

And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Do you have systems in place for keeping your platforms, data and proprietary information locked down and secure? Customer service. Don’t think your crisis plan has blind spots? Marketing / Pr / Communications. Operations.

Crisis 203

Crisis How To Exercises System 203

5W PR

MARCH 7, 2025

Chatbots and AI-Driven Customer Service Modern fitness brands use AI-powered chatbots to provide 24/7 customer support while gathering valuable marketing insights. Their AI-optimized posting strategy led to a 28% increase in organic social media engagement in 2023.

Marketing 78

Marketing System Data Analytics 78

Onclusive

DECEMBER 20, 2021

For customers who prefer a turnkey solution, Onclusive Pro is very simple and easy to implement in virtually no time. We also provide the highest-caliber whiteglove customer service in the industry to help you get up and running as quickly as possible. Customer support can be a game-changer.

Technology 195

Technology Comparison How To Software 195

Cision

JULY 27, 2017

Leverage What You Learn to Make Informed Decisions. Research and development can use the data to tweak new and existing products to better serve customers. Customer service can inform you as to what issues are coming up again and again. Accounting can provide insight into how sales connect with marketing efforts.

Brand 231

Brand Branding Employee Data 231

5W PR

MARCH 18, 2025

A crisis communication team should include: Executive leadership Legal counsel PR/Communications staff Technical experts Customer service representatives Social media managers Regular crisis simulation exercises help teams practice coordinated responses. Provide talking points for customer-facing employees.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. Try to inject a little breezy informality to articles – in accordance with the publication’s audience. A short-lead byline can even newsjack headlines.

B2B 147

B2B Leadership Customer Service eBook 147

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization. Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Cision

APRIL 10, 2017

Building a better public relations user experience starts with using as much information as is available to you. Here’s what you need to get started: Do you have a journalist’s contact information? What type of message works most effectively in engaging this contact, what have they written about before?

Brand 223

Brand Branding Pitching Conference 223

5W PR

APRIL 5, 2025

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Buzzstream

DECEMBER 6, 2024

They provide net new information that helps writers make their work as interesting and useful to readers as it can be. Unfortunately, there is no pricing information on the site anymore. Id say overall their customer service is also a standout for me. Become a source they can rely on for great, relevant information.

Case Study 116

Case Study Pitching B2B Tools 116

5W PR

FEBRUARY 17, 2025

Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception. Engaging with customers directly and addressing their concerns can also demonstrate a commitment to improvement.

Crisis 78

Crisis Brand Branding Case Study 78

Cision

MAY 16, 2016

One way to keep your positive sentiment higher than your competitors is to take note of customer complaints. Correct negative experiences publicly to demonstrate your superior customer service, turn a hater into a brand advocate and prove to observers that you don’t let negative situations go ignored.

Measurement 159

Measurement Brand Branding Pitching 159

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Cision

MAY 18, 2015

Probably the least exciting aspect of social listening is customer service. You may provide customer service by phone or by email, in great volume or in great scarcity – but social care (customer service on social media) is the primary reason that many social users will engage with brands on social platforms.

Customer Service 120

Customer Service Social Media Analysis Data 120

Rock the Status Quo

JULY 30, 2014

” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?” Sometimes the effort takes you across departments, even places most fear to tread (into customer service, IT or a call center, for example). ” It has some great information on it. Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B buyers are often looking for as much information as possible on vendors and products before they buy, and they rarely buy on impulse. Offer useful information and insights. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information. Build a community.

B2B 170

B2B Social Media Media Education 170