5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. Marketing teams must adapt their strategies now to maintain effective digital campaigns while respecting user privacy and meeting compliance requirements.

Privacy 78

Privacy Marketing Advertising Advertising 78

Onclusive

AUGUST 22, 2017

It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required. the eyes of customers or journalists. Give yourself a crash-course in PR measurement here or email info@airpr.com for more information on how we can help you measure your PR efforts.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Cision

JULY 6, 2016

Here are a few ways you can regain your freedom when it comes to certain marketing tasks. That number might be even higher if you’re the one sending the marketing, sales or customer service emails. Get Smarter with Your Emails. If you’re like most folks, you spend about three hours a day checking and responding to emails.

Marketing 159

Marketing Customer Service Software Social Media 159

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Event & Experiential Marketing. Speaking Engagements.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. If you’re thinking that influencing sits with marketing, you’re mistaken. Want to learn more about the benefits of social listening for PR and Comms?

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. ” “We offer great customer service/value/reliability.” Dig deeper.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. So, why aren’t we lucky creative services types taking advantage of this? And the heart of public relations is in storytelling.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. Great company and customer service.” – Collin D.

Software 199

Software Analytics Customer Service Comparison 199

5W PR

NOVEMBER 12, 2024

Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Onclusive

JANUARY 28, 2021

While Onclusive’s flagship Enterprise product is more powerful than anything else on the market and requires a more sophisticated setup and administration, our newest Pro solution for small and medium-sized businesses is simple and easy to implement in virtually no time. Communications Manager, Mid-Market Internet Company. Christine K.

Media 195

Media Customer Service Enterprise Technology 195

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Geolocation tracking.

Real Estate 107

Real Estate Marketing Customer Service Mobile 107

Prowly

DECEMBER 4, 2024

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

Data 104

Data Media Product Launch Analysis 104

Cision

OCTOBER 11, 2016

Influencer marketing continues to see enormous effectiveness with audiences. And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals. Influencer marketing starts with purpose, explained Carrie during an InfluencePros podcast.

Marketing 120

Marketing Customer Service Conference Community 120

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 176

Survey Social Media Consumer Media 176

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management.

Brand 231

Brand Branding Employee Data 231

Cision

APRIL 10, 2017

So you’ve heard about the customer experience, and the user experience but what about the Public Relations experience? A Forrester survey found that 68 percent of businesses say that delivering personalized experiences for customer is a priority. Here’s what you need to get started: Do you have a journalist’s contact information?

Brand 223

Brand Branding Pitching Conference 223

5W PR

FEBRUARY 27, 2025

PR teams must coordinate with legal, manufacturing, and customer service departments to craft accurate messaging that addresses consumer concerns while meeting regulatory requirements. Social media enables rapid information distribution during recalls while providing platforms for ongoing safety education.

Communications 78

Communications Education Consumer Guidelines 78

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . marketers, Instagram reported that 96% said they plan on using Instagram stories ads in the next six months.

Marketing 113

Marketing Instagram Media SEO 113

Presspage

DECEMBER 20, 2024

These are some of the tasks you can expect: Monitoring trends & responses to your communication As a PR pro, youre likely already skilled at keeping yourself informed and tailoring messages to suit your audience. Emerging competitor threat: Your new competitor starts gaining attention in your market.

Reputation 78

Reputation Crisis Trends Customer Service 78

Onclusive

DECEMBER 20, 2021

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. Are they thinking about where the market will be in 1, 3 or 5 years from now?

Technology 195

Technology Comparison How To Software 195

Cision

AUGUST 30, 2016

Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions. in your local areas.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Stephen Waddington

MAY 9, 2020

Information trickles down an organisation and is broadcast via increasing numbers of branded owned and shared channels. Instead of listening they shout about their latest products or services. Industrialised marketing techniques have been retrofitted onto the internet. It remains top down command and control.

Brand 157

Brand Branding Travel Government 157

Cision

SEPTEMBER 21, 2016

There’s a misconception that marketing a business is always time-consuming. If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. You can include informational articles, product comparisons, videos, special offers, et cetera. Social Media.

Marketing 120

Marketing Comparison eBook Social Media 120

5W PR

MARCH 2, 2020

Marketers who are successful in connecting with their target audiences would also attest to that, but is it happening? Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. Content Marketing. Why the contrast? Major Challenges.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

Melissa Agnes

NOVEMBER 10, 2014

And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Do you have systems in place for keeping your platforms, data and proprietary information locked down and secure? Marketing / Pr / Communications. Customer service. Don’t think your crisis plan has blind spots?

Crisis 203

Crisis How To Exercises Crisis Communications 203

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Use Quick Response (QR) codes. Send links via SMS texts.

Mobile 109

Mobile Social Media Marketing Media 109

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Marketing isn’t your audience finding you, rather it’s you finding them. You market where they live, work and go for entertainment.

Brand 120

Brand Branding Marketing How To 120

Prowly

APRIL 10, 2025

Here's how to manage your brand visibility and monitor the success of your marketing strategy. #1 Audience insights : Prowly provides information on audience demographics, location, and behaviors to determine the quality and extent of your reach. 1 A popular method is to add a simple question like How did you hear about us?

Brand 104

Brand Branding How To Measurement 104

Prowly

APRIL 10, 2025

You should put your effort into reputation marketing when it comes to online reputation. Even in big situations, like emergencies or political events, how quickly leaders share accurate information shapes the public's mood about whats happening. This keeps everyone informed and helps build trust. Its all about being proactive.

Social Media 104

Social Media Reputation How To Media 104

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. While a media kit is a collection of information about the brand, not all media kits will look the same. What to Include in a Media Kit? The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

5W PR

MAY 23, 2022

For this reason, marketing professionals now need to create new strategies without any kind of guideline present. Traditional methods of engaging the customer may not work in this day and age, and new tools are constantly being developed to help marketers achieve their goals. What is Conversational Marketing?

Marketing 88

Marketing Guidelines Customer Service Technology 88

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

5W PR

FEBRUARY 17, 2025

Tools like social media monitoring platforms, customer surveys, and online review tracking can help companies stay informed about public perception. Engaging with customers directly and addressing their concerns can also demonstrate a commitment to improvement.

Crisis 78

Crisis Brand Branding Case Study 78

Prowly

JANUARY 29, 2025

It's covered by key metrics like brand awareness, customer loyalty, and brand sentiment. By regularly tracking these metrics, you can identify strengths and weaknesses and make more consumer and market-orientated decisions. Supporting marketing strategy. Use market benchmarks and monitor customer loyalty.

Measurement 104

Measurement Brand Branding Analytics 104

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Cision

MAY 18, 2015

This is a big deal for PR practitioners and marketers as Altimeter reports that a quarter of all social media falls under the purview of communication , and another 40 percent is the responsibility of marketing. Trend and market research plus campaign monitoring. Influencer detection and customer relationship management.

Customer Service 120

Customer Service Social Media Analysis Data 120