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The Essential Role of PR in B2B Tech: From Product Launches to Industry Influence

5W PR

From product launches to industry influence, PR plays a crucial role in crafting the narrative for B2B tech companies.  Product Launches A meticulously executed PR campaign can spark a triumphant product launch within the B2B tech sector. Anticipate customer needs and offer solutions before problems arise. Equip

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Critical Mention Launches Media Contact Database, Expands Earned Media Suite

Critical Mention

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

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Public Relations Guide To Utilizing Google Alerts

The Hoyt Organization

To keep track of customer sentiments, rankings, and keywords PR professionals use several tools at a go, which can be tasking. Imagine having a tool that monitors the web and delivers free business news and information to you. This will help you stay informed on the latest developments and changes in your field.

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No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

TRY PROWLY’S NEW MEDIA MONITORING FEATURES FOR FREE Read on and find out: How to winnow down monitoring results using keyword filtering How to extract strategic insights from raw monitoring data How to refine queries to get just the right mentions The challenge: Information overflow in media monitoring Everything is happening too fast.

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Crisis Management for B2B Tech Companies: A PR Perspective

5W PR

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. This team should include representatives from various departments such as PR, legal, engineering, and customer service. Delayed communication can stoke speculation and erode trust.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

Stay informed and ahead in the industry by embracing these essential trends. AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations.

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Lockdown lovehandles? Simon says, curb heuristic impulses and guard your reputation

PR in High Definition

I’ve missed sharing problems and giving and receiving those tidbits of information that will help shape my own opinions and perhaps help me make some good decisions throughout the day. Next on the list is your customers. Throughout the pandemic you might have been offering reduced services, how did your customers react?