Onclusive

JANUARY 28, 2021

Technology is an increasingly important part of running a business today. The right technology stack is crucial across almost all aspects of operations. However, choosing that technology is not always easy. Customer Support. Feedback from current Onclusive users is essential in shaping our product roadmap. Christine K.

Media 195

Media Customer Service Enterprise Technology 195

5W PR

NOVEMBER 12, 2024

In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Key strategies for building strong relationships with customers include using customer data to personalize communications and deliver relevant information. Reach

Product Launch 78

Product Launch B2B Industry Case Study 78

5W PR

MARCH 16, 2025

This information, collected directly from your audience through your owned channels, provides valuable insights while maintaining user privacy. Identify gaps in your data and opportunities to gather more valuable information directly from your users. times more revenue growth compared to companies that don’t.

Privacy 78

Privacy Marketing Advertising Advertising 78

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Addressing Negative Press About Technology Failures Technology failures in healthcare settings can generate significant negative media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Onclusive

JUNE 1, 2023

Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly. By monitoring what your competitors are saying and doing, you can find valuable clues into their strategies, customer feedback, and potential weaknesses or opportunities.

Strategy 370

Strategy Communications Reputation Measurement 370

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Risk 2: Technology and the internet leave us all vulnerable to being hacked. Customer service.

Crisis 203

Crisis How To Exercises System 203

Cision

JULY 27, 2017

For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product. At Cision, many of our team members have worked at other technology corporations. Leverage What You Learn to Make Informed Decisions.

Brand 231

Brand Branding Employee Data 231

5W PR

MARCH 7, 2025

Chatbots and AI-Driven Customer Service Modern fitness brands use AI-powered chatbots to provide 24/7 customer support while gathering valuable marketing insights. Their AI-optimized posting strategy led to a 28% increase in organic social media engagement in 2023.

Marketing 78

Marketing System Data Analytics 78

Melissa Agnes

FEBRUARY 16, 2016

But, if you’re like most of the organizations I’ve worked with, you probably don’t have a complete and tiered list of each of your stakeholder groups, including each stakeholder’s contact information and their relationship “owners” within the organization.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. The company cites ease-of-use, filtering tools and a focus on customer service as distinguishing qualities.

Media Relations 179

Media Relations Media Print Software 179

5W PR

APRIL 5, 2025

The core crisis team should include representatives from: Executive leadership Communications and public relations Legal department Operations management Human resources Information technology Security Each team member needs clearly defined roles and responsibilities.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Not all technology products have a secret sauce. IP (short for intellectual property). Sans Sauce.

How To 194

How To Wikipedia Engineering Web 194

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. Where do you start to understand the client’s customer base and their social habits? That’s where the digital marketing technology tools come in. Second, lean on your digital marketing technology team. Katie Lioy.

Technology 60

Technology Marketing Customer Service Tools 60

ImPRessions - Crenshaw Communications

MAY 1, 2018

Some will be service pieces that offer tips or tools. Others may share insight about category trends or offer an informed opinion about a burning industry issue. When it comes to technology, less is often more, and broader trends, insights, or predictions for the future are usually more compelling than technical explanations.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customer service that goes above and beyond. The latest technology for scaling content marketing may be the most promising.

B2B 120

B2B Customer Service Software Technology 120

5W PR

JULY 15, 2020

While a media kit is a collection of information about the brand, not all media kits will look the same. An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. This new technology enables 24/7 availability. Transparency. Stories are omnipresent. Vertical videos.

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 160

Instagram Technology Resources Employee 160

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . “The Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

Cision

MAY 18, 2015

According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Probably the least exciting aspect of social listening is customer service. Event detection, issue and crisis management. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Geolocation tracking produces more relevant marketing for customers. DSW has a centralized app. Non-promotional touch.

Real Estate 107

Real Estate Marketing Customer Service Mobile 107

5W PR

JUNE 13, 2023

The beauty industry is no stranger to innovation, and as technology continues to advance, beauty brands have a new frontier to explore. Artificial Intelligence (AI) presents a wealth of opportunities for beauty brands to enhance customer experiences. This information can be used to recommend customized skincare routines.

Analysis 88

Analysis Customer Service Trends Data 88

Cision

AUGUST 31, 2015

Discussions touched on the way technology has shaped how we share content, work together, report the news and respond in the midst of a crisis. Did you know that over the next five years, the amount of information on the Internet will increase by 500 percent? Vital information at #xPotomac15.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Stuart Bruce

SEPTEMBER 30, 2014

Oliver Smith, technology, media and telecoms reporter, City AM. He also made the essential point that he hoped those that weren’t using Twitter had made an informed choice not to. The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications.

Social Media 150

Social Media Twitter Radio Sports 150

The Proactive Report

FEBRUARY 17, 2023

Great content and PR skills can help you get the visibility you need in these media outlets For the past 15 years, Google has dominated the search engine space and it’s played a large part in how people find their information. Finally, companies must be proactive in addressing customer feedback and concerns.

Brand 130

Brand Branding Ethics Engineering 130

Cision

MARCH 28, 2016

The cross-functional contribution of ideas should come from sales, customer service, research, product development and any other departments. You can use social as another layer to color information and draw conclusions between two sets of information that might not have been connected before,” says Caitlin.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. there is technology that can monitor what’s happening with brand sources that’s obviously important.

Media 202

Media Storytelling Technology Data 202

Stephen Waddington

APRIL 21, 2021

Even those who have access to and use assistive technology encounter significant problems. Anyone who undertakes free online training on accessible face-to-face, telephone and online customer service will earn the right to display the symbol - demonstrating they have all their customers’ needs close at heart.

Guidelines 136

Guidelines Communications Tools Case Study 136

Cision

NOVEMBER 17, 2016

The technology is changing, as are the ways that readers receive information. Investigative journalists today are generally very accomplished in the use and analysis of data and gathering information online. If you could abolish one piece of modern technology, which would it be and why? Automated customer service.

Journalism 120

Journalism Film Fashion Report 120

Cision

MAY 10, 2016

It requires rethinking the way we tell stories and aligning the story plot with the way audiences access information on multiple screens and making the story relatable. It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Critical Mention

FEBRUARY 22, 2019

Companies are becoming increasingly better at accumulating as much information as they can and utilizing AI to help synthesize that data into actionable intelligence. “In the era of big data, we have the need to mine all of that information, and humans can no longer do it alone. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. In fact, the more lasting impact will be felt in the form of greater customer-service consciousness across the major industry players.

Airlines 180

Airlines Reputation Journalism Crisis 180

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. And hey, this can be an informal luncheon brainstorm session that takes place every quarter. Risk 2: Technology and the internet leave us all vulnerable to being hacked. Customer service.

Crisis 100

Crisis How To Crisis Management Exercises 100

Waxing UnLyrical

MARCH 19, 2013

In Justin Goldsborough’s great recent piece on social media-fueled customer service, originally titled “ Technology has changed, Customers’ expectations haven’t ,” he points out that. “a What kinds of analysis or data do you use to integrate community cool while holding the deluge of codswallop at bay?

Community 102

Community Communications Case Study Customer Service 102

Cision

NOVEMBER 20, 2015

Social Media Week 2015 concluded just as it started – with tons of great information and ideas. Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Dan encouraged brands to share the information about competitors with sales teams. Measurement. Turn data into insights.

Media 120

Media Social Media Community Measurement 120

PRSay

JUNE 26, 2016

You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media has changed the world of PR and it’s for the better.

Social Media 113

Social Media Media Infographics Community 113

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. PR adopts AI as a research and content tool.

Marketing 213

Marketing Content Marketing Data Social Media 213