Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. You need to find public, online references to your company and your products or services. I want to be close enough to my customers to smell them,” Sterling told me.

Software 328

Software Customer Service Google Small Business 328

The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat. Each year new networks pop up and some go away.

Twitter 235

Twitter Customer Service Web Facebook 235

Communications Conversations

NOVEMBER 8, 2018

These are the “Big Four” of the social media marketing world. And, they encompass about 90% of all social media marketing for most companies. In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn.

Social Media 121

Social Media Reddit Pinterest Communications 121

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Social media is among the least effective ways to regularly communicate with someone. Conclusion.

Social Media 84

Social Media Media Customer Service Measurement 84

Polaris

SEPTEMBER 18, 2015

I like Instagram. Even if you don’t have an eye for photography (like me), you’ll enjoy Instagram. One of the greatest lures of Instagram is the absence of a bothersome algorithm that prevents you from seeing friends’ photos. Measurement Metrics for Social Influencer Programs on Instagram. Same goes for Instagram.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Onclusive

AUGUST 9, 2021

Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Social Media & Community Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Make your Facebook page mobile-friendly. Send links via SMS texts.

Mobile 109

Mobile Social Media Marketing Media 109

Prowly

DECEMBER 4, 2024

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. You want to know how the launch is being perceived in social media and find ways to tie it in with the current online trends. The online community: how do the customers engage with the launch?

Data 104

Data Media Product Launch Analysis 104

PRSay

JUNE 26, 2016

Social media has changed the world of PR and it’s for the better. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media helps you to gather intelligence and to become more intimate with your customers and other important stakeholders.

Social Media 113

Social Media Media Infographics Community 113

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. Now, she’s crushing it at Best Buy in social media marketing. So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. And, they have been for a while now.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

NOVEMBER 5, 2019

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Social Media Improves Customer Service.

Social Media 105

Social Media Media Customer Service Radio 105

Cision

JULY 6, 2015

Small talk is an essential part of our social interactions. But what about social media? Some social conversations tend to escalate from “ 0 to 100 real quick ” (obligatory Drake reference), and are illustrative (and sometimes entertaining) because they forego small talk altogether. Search for receptive individuals.

Social Media 120

Social Media Media Wikipedia Tools 120

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. TikTok has become social media’s darling of 2020.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Burrelles Fresh Ideas

MAY 14, 2024

Social media accessibility is about creating social media content in a way that everyone, including people with all forms of disabilities, can access and interact with it. Why is Social Media Accessibility Important? Many of them face serious challenges accessing social media.

Social Media 93

Social Media Media Video SEO 93

Rock the Status Quo

JANUARY 13, 2015

TEN YEARS of social media growth, experimentation and learning. Yet a significant number of businesses still aren’t investing energy in learning best practices and discovering how social can help them grow their business. Think of it as a customer service platform first, and a marketing platform last.

Social Media 100

Social Media Media Facebook Pinterest 100

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Communications Conversations

SEPTEMBER 18, 2018

TLDR: Brands and customers can’t really be “friends” on social media. That can make the people on the receiving end of social-media marketing feel snared in corporate traps.” Horrendous customer service. Can brands and customers really be friends on social media?

Social Media 79

Social Media Brand Branding Media 79

Cision

MAY 18, 2015

Social media listening has become a broad, all-encompassing term that represents a bunch of different applications for social data. The tactics and tools that we use to manage social listening are the result of how we understand that social media serves our intended purposes. Competitor analysis.

Customer Service 120

Customer Service Social Media Analysis Data 120

5W PR

DECEMBER 26, 2019

An interesting trend among some respondents is that they’re focused on building smaller and more connected communities on their social media platforms. Social media and digital marketing company Sculpt also noted that they’ve redirected much of their focus to positive commenting in social media, particularly Facebook and LinkedIn.

Marketing 113

Marketing Instagram Media SEO 113

Communications Conversations

OCTOBER 4, 2018

But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. What about Instagram, you say? Yes, let’s look at Instagram. How to I better automate customer service via social media?

Trends 109

Trends Marketing Instagram Social Media 109

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. It is essential that brands take advantage of Facebook, Snapchat, and Instagram stories. Transparency.

Social Media 61

Social Media Trends Media Instagram 61

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Despite its flaws, Twitter can be a very helpful social network for most businesses, but many brands don’t use it to its fullest potential. Direct influencer-outreach.

Twitter 120

Twitter Brand Branding Customer Service 120

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter.

Storytelling 78

Storytelling Social Media International Internal 78

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post.

Instagram 160

Instagram Technology Resources Employee 160

Landis PR

DECEMBER 20, 2021

Social media users passed the 3.5 So what are some of the benefits of social media for business? From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. Customer Service.

Social Media 52

Social Media Brand Branding Customer Service 52

Cision

MAY 10, 2016

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. The current social media “It” channel is Snapchat. I always conduct surveys on social media use in my marketing classes. Next year, it might be a different network.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

OCTOBER 30, 2015

As of January 2015, more than 2 billion people spend a little over two hours on their social media accounts each day. Most brands have created a combination of accounts to engage with this social media-focused population, but having a presence is only half the battle. Learn all about social signals from Neal Schaeffer!

Pinterest 120

Pinterest Privacy LinkedIn Instagram 120

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

Cision

MAY 3, 2016

Each day 49 years worth of YouTube video, 80 million Instagram photos, 700 new URLs from The Washington Post alone and 500 million tweets get posted. With social listening software, you can track how often your brand’s name is mentioned, whether referenced by your social media handle or not.

Brand 120

Brand Branding Software Nonprofit 120

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

DECEMBER 14, 2015

A lot has been written in the past year about the limited reach and engagement level on various social media platforms. For any post that you put on Facebook, Twitter, Instagram, etc., What this means for you is that the social media posts that you habitually publish communicate the viability of a particular channel.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

5W PR

SEPTEMBER 7, 2017

By: Kaia, Social Media Manager. In a time of social media-fueled cynicism, knowing what your brand stands for and communicating that effectively is a powerful tool. With the rise of social media, it’s easier than ever for brands and their customers to interact, and followers form opinions at the speed of text.

Trends 108

Trends Airlines Social Media Crisis 108

Engage PR

JANUARY 6, 2018

And with social media spend within marketing budgets expected to increase 128% to 21.4% in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Waxing UnLyrical

MARCH 25, 2013

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. We see thousands of mentions of Chobani every day, largely across Facebook, Twitter, and Instagram. Lessons in Listening and Customer Outreach From Chobani is a post from: Waxing UnLyrical.

Customer Service 105

Customer Service Travel Facebook Web 105

Shift Communications

MAY 25, 2017

We use supervised learning for tasks like recognizing when a brand’s logo appears on Instagram, or what kind of sentiment surrounds the mention of a client’s name in a news piece. Suppose, for example, we had all the social media conversations about a client aggregated into a large database. Another cluster might be competitors.

Publicity 130

Publicity Instagram Customer Service Software 130

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. 50 on Instagram. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Follow her on social media. Following New People.

Marketing 120

Marketing Comparison eBook Social Media 120