Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. A manual send is useful for those wise PR pros that want to review such summaries before they go out to leadership. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money.

Tools 165

Tools Media Software Analysis 165

Prowly

APRIL 10, 2025

Some of the content formats you can use include: Blog posts Case studies Whitepapers Ebooks Thought-leadership content If you do some research beforehand and select relevant keywords for content creation, you can gain higher visibility in search engine results. Great places include Google, Facebook, TrustPilot, G2, Capterra, and others.

Brand 104

Brand Branding How To Measurement 104

Melissa Agnes

FEBRUARY 16, 2016

In order to identify the appropriate crisis communications channels for each of your stakeholders, sit down with leadership and the heads of each department or business unit and answer the following questions: Which of your stakeholders (usually tier 1) do you need to communicate with directly? Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Sword and the Script

MAY 28, 2024

It’s among the most commonly used metrics appearing on marketing leadership dashboards. click the image for higher resolution) Chargebee survey finds growing interest in customer retention A separate survey by Chargebee, a B2B marketing software provider, suggests there is growing interest in customer marketing.

B2B 138

B2B Survey Marketing Measurement 138

Critical Mention

APRIL 8, 2018

Once you come to the realization that media monitoring is the way to go (and if we’re lucky enough you decide to use Critical Mention—sorry, just had to plug), next up is convincing leadership. Remember, PR is a client-driven business—leadership is keenly aware of this fact. Like the saying goes, “Happy wife, happy life.”.

Media 64

Media Software Leadership Customer Service 64

Rock the Status Quo

MAY 18, 2015

And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership. For example, if you have are doing PR for social media mentions software, then looking just within the marketing and social media industries is limiting.

Publicity 100

Publicity Trade Shows Google Twitter 100

PRSay

MAY 18, 2016

For example, we recently used our software to measure conversations on social media about the Democratic and Republican nominees for the 2016 presidential race. The possibilities are endless with data, and they can be sliced and diced any way. Stacey Miller is the senior manager, communications at Cision.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

JANUARY 3, 2023

What are some examples of technology vendors developing public relations software? Meltwater : Meltwater is a PR software vendor that offers media monitoring and analytics tools for PR professionals. I wouldn’t have occurred to me to mentioned Edward Bernays as a “thought leader” but what is thought leadership without history?

Interviews 113

Interviews Publicity Technology Social Media 113

Prohibition

MARCH 5, 2020

This could be anything from sharing and engaging with your brand’s content to publishing thought leadership pieces and participating in interviews for industry publications. As a 2018 article in Harvard Business Review put it; “employee brand engagement establishes a critical link between employees and customers”. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Shift Communications

AUGUST 24, 2016

Lack of senior leadership endorsement/pressure. Google debuted two natural language tools to help businesses develop AI software. In concert with A/B message testing, Marketing helps customer service predict customer questions and develops materials to more quickly and easily resolve issues.

Data 60

Data Marketing System Google 60

PR 20/20

SEPTEMBER 17, 2019

The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Digital Sales & Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

NOVEMBER 30, 2022

For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation.

Marketing 52

Marketing Technology International Internal 52

wiredPRworks

OCTOBER 9, 2015

This time, I'm honored to be on a panel with Adrienne Weismann, Chief Marketing and Revenue Officer at G2Crowd, a company we recommend for user based software reviews like this one about best online press release distribution tools. How cool that the Deep Dive: LinkedIn MBA session is sponsored by Visit Mexico !

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

MaccaPR

OCTOBER 2, 2014

” Many YouTube channels have playlists with vague titles, such as “Sales Leadership,” “Human Resources” and “Customer Service,” which mean little to your customer prospects. The Condition: Disorienting Playlists.

YouTube 54

YouTube Video Web SEO 54

PR 20/20

MAY 23, 2017

EOS ( @EOSWorldwide ): EOS, aka the Entrepreneurial Operating System, shares top advice for entrepreneurs, businesses and leadership teams. Percolate offers a web and mobile software solution that aims to generate sales and advance productivity. Then August, a weekly subscriber-based email newsletter, is for you.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

SEPTEMBER 19, 2017

So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. The CRM also features a customized sales dashboard that you can update as opportunities move through the pipeline. Plus, we all like one-on-one, personalized service.

Marketing 40

Marketing Tools Report Data 40

Sword and the Script

DECEMBER 20, 2022

In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical. “Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

MAY 21, 2015

Social media marketing podcast covering digital tools, apps, and software. 13) Mike Stelzner. Social Media Marketing Podcast. Social Media Examiner’s Michael Stelzner helps your business navigate the social jungle with success stories and expert interviews from leading social media marketing pros. 24) Jason Keath. The Social Toolkit.

Social Media 120

Social Media Marketing Pinterest Media 120

Ethical Voices

OCTOBER 17, 2022

And by comparison to the values that we help an organization articulate in say, a software business, that might be much more kind of bottoms up and about lateral collaboration. Think about management as coaching or as service. They’re really going after the bad guys. Employees are consumers of work.

Ethics 81

Ethics Employee Communications System 81