ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. Awards demonstrate — in an unbiased manner — innovation in the form of impact on an industry, a benefit to others, or a trend-setting practice that has been successful in the field. It’s a long-term proposition that sets them up for market leadership.

B2B 334

B2B Company Case Study Conference 334

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles.

Strategy 370

Strategy Communications Reputation Measurement 370

Onclusive

AUGUST 9, 2021

It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Event & Experiential Marketing. Supporting event and experiential marketing is increasingly important for a PR professional. Influencer Marketing & Blogger Relations. Trend Spotting.

Training 370

Training Media Training Crisis Communications Reputation 370

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” Reevaluating Twitter.

Trends 128

Trends Pitching Twitter Nonprofit 128

Communications Conversations

OCTOBER 4, 2018

We’ve been hearing about this whole “dark social” trend for quite a while now. But, recent statistics and trend lines have me thinking 2019 may be the year we start to see “dark social” truly start to impact social media marketing plans. How to I better automate customer service via social media?

Trends 109

Trends Marketing Instagram Social Media 109

5W PR

MARCH 13, 2025

The results spoke volumes: While market share initially dropped from 37% to 7%, J&J regained its market position within a year through consistent, transparent communication and the introduction of tamper-resistant packaging.

Crisis 78

Crisis Examples Industry Crisis Management 78

5W PR

SEPTEMBER 7, 2017

Authenticity” has become marketers’ favorite buzzword, and brands are now expected to always be honest and transparent in their efforts to connect with consumers. How can companies embrace the authenticity trend in a way that works for their brand? The rise of influencer marketing has made it easy to connect directly with consumers.

Trends 108

Trends Airlines Social Media Crisis 108

Prowly

DECEMBER 4, 2024

And, as a PR pro, your job is to track all mentions that matter to your brand and boil them down to crucial insights , like trending topics, customer sentiment, and competitive intelligence. You want to know how the launch is being perceived in social media and find ways to tie it in with the current online trends.

Data 104

Data Media Product Launch Analysis 104

5W PR

NOVEMBER 12, 2024

Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product. 

Product Launch 78

Product Launch B2B Industry Case Study 78

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. I want marketers to think more creatively and broadly about what to measure.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Customer Service. The sentiment?

Social Media 0

Social Media Marketing Media Customer Service 0

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

” “We offer great customer service/value/reliability.” It made a last-ditch effort to sell to the library market instead – a move that was successful enough to offer a bridge to its ultimate digital strategy. Delve into market research data. Develop key customer personas.

How To 310

How To Transportation Software Employee 310

Onclusive

JANUARY 28, 2021

We also take into account insights into the PR industry in general, along with updates on technology capabilities, data science overall, and media monitoring trends. Our customers are at the heart of everything we develop – and that leads to a stronger platform that consistently satisfies users. Customer Support.

Media 195

Media Customer Service Enterprise Technology 195

Prowly

JANUARY 29, 2025

It's covered by key metrics like brand awareness, customer loyalty, and brand sentiment. By regularly tracking these metrics, you can identify strengths and weaknesses and make more consumer and market-orientated decisions. Supporting marketing strategy. Trends monitoring. Detect negative trends early and react promptly.

Measurement 104

Measurement Brand Branding Analytics 104

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. Thankfully, there are companies who are devoted to sharing the user experience of software services such as G2 Crowd, the Yelp of business solutions. Great company and customer service.” – Collin D.

Software 199

Software Analytics Customer Service Comparison 199

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. Absolutely.

Social Media 149

Social Media Marketing Media B2B 149

Agility PR Solutions

MARCH 28, 2023

Is today’s automation tech moving too fast, or are business and brand marketers becoming too quickly over-reliant without proper upskilling? Or do the tools themselves just fall short of expectations at their current stage of innovation and development?

Customer Service 78

Customer Service Brand Branding Tools 78

Presspage

DECEMBER 20, 2024

By keeping an eye on trends and identifying issues early, you can take control of the narrativewhether that means pivoting your approach or addressing incidents head-on with confidence. By keeping tabs on both internal and external developments, youll gain a clear picture of which trends or potential issues could impact your organization.

Reputation 78

Reputation Crisis Trends Customer Service 78

Cision

JULY 27, 2017

Usually, brand perception falls under the realm of your marketing team, but it’s important for you and other leaders to be tapped into how consumers view your business. Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management.

Brand 231

Brand Branding Employee Data 231

Cision

OCTOBER 11, 2016

Influencer marketing continues to see enormous effectiveness with audiences. And while this advocate-driven strategy isn’t exactly a new trend in the wide world of marketing, it’s gaining more and more traction with PR professionals. Influencer marketing starts with purpose, explained Carrie during an InfluencePros podcast. .”

Marketing 120

Marketing Customer Service Conference Community 120

Stephen Waddington

JUNE 5, 2017

The report contains plenty of insight for anyone working in marketing or public relations. It’s fuelled by developing markets, notably India. In developing markets everyone that wants a phone has one. Engagement is the primary means of measurement for social media marketing. It remains a trend to watch. #8

Publicity 122

Publicity Marketing Healthcare Television 122

ImPRessions - Crenshaw Communications

JULY 6, 2016

Here are the top “new rules” resulting from trends that affect PR professionals in the digital age. Top Trends Affecting Today’s PR Professionals. Today’s PR programs are less about selling and more about telling… stories that engage prospective customers or partners.

SEO 204

SEO Analytics B2B Measurement 204

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. ” The rise of customer segmentation.

Marketing 118

Marketing Data B2C Big Data 118

Agility PR Solutions

SEPTEMBER 14, 2021

It’s used for marketing, branding, PR, and even customer service. And one of the latest trends to spring from social media […]. The post 6 industries that benefit from influencer marketing campaigns appeared first on Agility PR Solutions.

Industry 94

Industry Marketing Customer Service Social Media 94

Shift Communications

SEPTEMBER 26, 2014

Of the many things that play into a brand’s reputation, there are a few that you have control over: customer service, your online presence, and corporate social responsibility. Happy customers and word of mouth referrals lead to an increase in sales, which are worth more in the long run than advertising. Marketing Coordinator.

Reputation 137

Reputation Brand Branding Customer Service 137

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Further, the industry is largely controlled by Omnicom, IPG, WPP and Publicis group, which together account for around 34% of overall PR market at present. Should you invest more in SEO or in PR? Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

Agility PR Solutions

JANUARY 4, 2023

Despite the current economic outlook, 58 percent of retail marketers surveyed are investing in customer experience tools to drive revenue and evolving their customer service approach to deliver more interactive, unified engagements, new research from customer-focused cloud contact center Talkdesk reveals.

Retail 78

Retail Trends Customer Service Survey 78

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Have a strong story to tell – both a founder story and a product or service “origin” story. Even if your entry to the market isn’t the newest or doesn’t have the most bells and whistles, a compelling back story helps quite a bit.

Communications 253

Communications Data Local Survey 253

5W PR

DECEMBER 26, 2019

A study by Boston-based ecommerce company Databox shows what some marketers see as changes they’ll be implementing in 2020 to heighten their company’s visibility and revenue – and crucially to stay ahead of the competition. . marketers, Instagram reported that 96% said they plan on using Instagram stories ads in the next six months.

Marketing 113

Marketing Instagram Media SEO 113

Critical Mention

MARCH 15, 2019

With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses. This makes it critical to optimize your social media marketing strategy to be mobile-friendly to engage these consumers. Send links via SMS texts. Shorten URLs. SCHEDULE A DEMO.

Mobile 109

Mobile Social Media Marketing Media 109

Cision

AUGUST 30, 2016

Set this scenario storm at regular intervals – say, once a quarter – or when your business landscape changes, e.g. new office, new international markets, new political climate. Loop in HR, accounting, customer service, area managers and people who have a feel for your operations and your geographic regions.

Crisis 220

Crisis Crisis Communications Crisis Management Exercises 220

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth. What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

5W PR

MARCH 7, 2024

This entails investing in customer service, optimizing user interfaces, and leveraging data analytics to tailor offerings to individual preferences. Expanding Offerings: Diversification emerged as a key strategy for operators seeking to enhance customer engagement and differentiate themselves in a crowded market.

Trends 78

Trends Technology Customer Service Analytics 78

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Event & Experiential Marketing Supporting event and experiential marketing is increasingly important for a PR professional.

Training 195

Training Media Training Crisis Communications Reputation 195

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62