Onclusive

NOVEMBER 8, 2023

PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

MAY 3, 2016

Keep an eye on your branded mention volume because it often correlates with customer service questions. Larger enterprise companies will likely measure this daily, while smaller nonprofits may choose a weekly time frame. Want more suggested PR measurement factors? Get our free tip sheet! Target Audience Mention Volume.

Brand 120

Brand Branding Nonprofit Software 120

5W PR

JULY 15, 2020

Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email. Measuring Media Kit Success. An Apple media kit from 1993 even included physical slides showcasing their newest technologies.

How To 176

How To Media Guidelines Pitching 176

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Now, choose 10 of these items you’d like to use for content.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. In a more positive example, suppose you see a measurable traffic spike after a particular campaign. We measured share of voice and top topics of conversation for each and the data got included in Politico and USA Today.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

JUNE 3, 2020

The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. 4) Cision tool measures the visibility of coverage If you earn coverage for your employer or client – can you tell how many people read that article? in 2019, reaching a record $4.5

Product Launch 109

Product Launch Survey Banking Pharmaceuticals 109

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Revisit your segmentation.

Resources 120

Resources Measurement Technology Examples 120

5W PR

OCTOBER 10, 2024

Pitching story ideas, arranging interviews, and providing media kits ensure that the brand is featured in relevant publications and news outlets. Positive media coverage significantly enhances a brand’s credibility and visibility, attracting new customers and driving bookings. 

Consumer 78

Consumer Brand Branding Crisis Management 78

Bad Pitch Blog

MARCH 19, 2010

Maybe it''s because opening day is right around the corner, but this Bad Pitch seems timely. Our latest pitch falls into the "too much automation may make you efficient, but not effective" zone. Off Target: Chris started pitching me in December of 2009. Not clicking for fear I''ll start getting bad pitches from Drapes Chalet.

Pitching 43

Pitching Blogging Customer Service Software 43

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! What I want to do in this post is briefly go through some data visualization tools that anyone can use.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! What I want to do in this post is briefly go through some data visualization tools that anyone can use.

Data 120

Data Tools Google Examples 120

Newsfile

JANUARY 30, 2024

In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. 51% of PR professionals believe that social listening is one of the most effective ways to measure and assess reputation. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Critical Mention

APRIL 8, 2018

PRNews Online is on our same page: “I f your PR agency lacks an automated PR measurement solution, a good portion of your investment likely is spent on an account executive charging for countless hours of combing through media coverage and social channels. Now comes the time where you can really shine. Increased lead generation.

Media 64

Media Software Leadership Customer Service 64

Mindful Marketing

MARCH 4, 2016

After all the research, writing the proposal, prepping the team, pitching and signing the contract, you’re ready for the real work to begin. Make sure your team is well versed on providing not only the best PR, but excellent customer service. In retail it’s long been know that “the customer is always right.”

Agency 50

Agency Customer Service Analytics Retail 50

Sword and the Script

MARCH 15, 2022

This is an important point, because you want to be able to measure and compare results over time. They’ll know their costs for media monitoring upfront and can put that in their pitch. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money.

Tools 165

Tools Media Software Analysis 165

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. I’m not the first to proclaim that much of the marketing in the B2B technology landscape largely says the same things, in similar ways, and prospects and customers can’t discern the difference. When asked, “Why?”

Marketing 213

Marketing Content Marketing Data Social Media 213

Bad Pitch Blog

JULY 14, 2009

Nielsen Media Research says they are measuring ratings for TV shows “regardless of the platform on which it is viewed.” Despite noble efforts, we still don’t have clear (read obvious) metrics to measure our efforts. REMEMBER: Bad Pitch Night School During The Day--July 29--registration is open: www.CrappyPR.com Twitter @laermer.

Training 46

Training Groups Customer Service Television 46

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Big Data 50

Buzzstream

JULY 10, 2024

If we look at where we are today, relevancy should be the number one measure of whether a link is a good link and whether PR coverage and PR activity are successful, rather than just link numbers alone. How can we potentially start to measure relevancy? It’s the pitching. We should be looking at, okay, is this relevant?

Digital PR 98

Digital PR SEO Google Travel 98

Sword and the Script

JANUARY 3, 2023

How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns. Overall, there are many ways to measure the effectiveness of PR campaigns, and the best approach will depend on the goals of the campaign and the organization.”.

Interviews 113

Interviews Publicity Technology Social Media 113

Burrelles Fresh Ideas

FEBRUARY 13, 2024

One thing to note here is that when you provide customization and acquire customers’ details, you must ensure you’ve got excellent cybersecurity measures. Remember, customers are sharing their addresses, card details, names, emails and phone numbers. People aren’t interested in constant sales pitches.

Social Media 87

Social Media Media Mobile SEO 87

PR 20/20

AUGUST 22, 2017

Then you'll create content that isn't all about pitching or landing the sale.”. Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. And if we don’t, we will be rejected as frauds. This is no small challenge. Pick Your Battles.

Marketing 87

Marketing Resources Technology International 87

Sword and the Script

JANUARY 7, 2020

The company pitches this as a way to organize your monitoring results. In addition, “you can think of this somewhat like custom reporting because you are choosing the mentions that go into your folder, and then that folder is being reflected in the report,” according to a company representative. This also applies moving forward.

Tools 86

Tools Comparison Media System 86

PR Fuel

JULY 2, 2024

While AI can help you write the content of your release, it can’t tell you which journalists or publications to pitch it to. By identifying the right media contacts and crafting personalized pitches that speak to their interests and beats, you’ll have a much better chance of securing coverage.

Writing 52

Writing Pitching Tools Case Study 52

Stephen Waddington

FEBRUARY 12, 2019

Use search tools for basic research, Twitter for journalist research, optimise press releases for search and social sharing, use new forms of media and networks to create content and pitch journalists, and analytics to track results. It also enables rigorous measurement criteria to be set to evaluate and measure campaign activity.

Publicity 79

Publicity Community Pinterest Reputation 79

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Internal data such as survey responses, call center data or customer service email data according to a company representative. What sort of data? Why would you do this? This stuff is expensive.

International 72

International Internal Data Media 72

David PR Group

JANUARY 4, 2016

Hone in on and identify clean, measurable goals. Here’s where you get to make your pitch. Is this the time to pound away on better customer service? In the PR business, this is often the Holy Grail: measurement. Look for ways to measure the cost of leads compared to other programs.

Strategy 40

Strategy Communications Real Estate Insurance 40

Contently - Strategy

JULY 9, 2024

Contently offers multiple data and measurement tools to allow content teams to efficiently create data-driven content. The Pitch function allows your crowd of content creators to suggest content ideas based on their research and insights.

Content Marketing 52

Content Marketing Data Marketing SEO 52

Landis PR

MARCH 14, 2022

Engage with your fans and focus on customer service to generate positive reviews. Since social media offers an inexpensive way to get in front of a large crowd, new social media platforms quickly become saturated with sales pitches. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable.

Social Media 52

Social Media Consumer Brand Branding 52

Sword and the Script

JULY 2, 2019

To me this just moves the data collection around a little bit on the website, but one place I have seen this work pretty well is the connection to customer service. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 19, 2017

HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Social Media : Stay looped in on industry chatter via the monitoring tab, and create customized keyword streams to keep tabs on top priority accounts or subject matter.

Marketing 40

Marketing Tools Report Data 40

Buzzstream

DECEMBER 11, 2024

So when I’m talking about digital PR, I’m talking about reaching out to top tier news, pitching them either, quotes or data studies that you’ve done, whatever to get either brand mentions or links back to a specific place on your website. A lot of people in digital PR and outreach typically measure things like links.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. PR teams will be measured by inputted organic brand conversion lift and Google Trends. 2) Microtargeting augmented by social surround sound.

Social Media 116

Social Media Marketing Media Creativity 116

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Measurement should no longer be an issue within public relations. 8 Performance public relations. With more than 1.3

Publicity 164

Publicity Ethics Community Data 164