Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Social Media Internal International 78

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Crisis Communications Reputation 195

Cision

MARCH 28, 2016

Enterprise businesses are going through a digital transformation and executives are demanding measurable returns. To do that, Bernie advises approaching content marketing like an ice cream sandwich and layering storytelling, cross-functional contribution and the marketing department.

Enterprise 120

Enterprise Strategy Storytelling Content Marketing 120

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. Previously, so much of how you the c-suite would value comms and PR was sort of based on a lot of anecdotal stuff — “Are we getting coverage?”

Media 202

Media Storytelling Technology Data 202

5W PR

JUNE 7, 2021

Customer service. Instant messaging apps are ideal for customer service. Special offers can be sent and customer queries can be resolved through back-and-forth conversation. Multimedia features and storytelling techniques can be used to create striking content. Relevant content. Build trust.

Real Estate 107

Real Estate Marketing Customer Service Mobile 107

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video communications can work well in time-urgent situations, but a controlled message is just that, and it will be questioned if it doesn’t measure up. It’s pure storytelling. Some CEOs opt for video to control sensitive communications like a public apology. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ReimaginePR

JULY 11, 2015

Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters. If you’re not getting lots of love from your community, start with the experience you’ve promised them and how well you measure up.

Storytelling 120

Storytelling Community Customer Service Corporate 120

5W PR

OCTOBER 10, 2024

Brand Storytelling Storytelling remains one of PR’s most powerful tools. Engaged employees are more likely to provide exceptional customer service and promote the brand positively.  Measurement and Evaluation To ensure the effectiveness of PR efforts, tracking and measuring results is essential.

Consumer 78

Consumer Brand Branding Crisis Management 78

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” Weaknesses : Students are hungry for courses on social media, social media analytics and measurement, digital graphic design, and everything else that is digital.

Education 150

Education Course Training Social Media 150

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Is machine learning going to take over the PR workflow? Definitely not.

Technology 120

Technology Analysis Data Tools 120

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Tracks include content strategy, core content concepts, future of content, and content management and measurement. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.” Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

AUGUST 6, 2019

Marketers must look beyond the product or service alone, and instead focus on how they can make the customer’s overall experience exceptional. Do this by truly listening to the market and customer demands to fuel communication, quality customer service and personal relationship with your audiences.

Marketing 40

Marketing How To Customer Service Groups 40

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. Audience Feedback: Use surveys, interviews, and feedback from your customer service and sales teams to gather insights into what your audience is interested in.

How To 52

How To SEO Content Marketing Engineering 52

Contently - Strategy

NOVEMBER 22, 2023

Clear objectives will guide your content planning and set the stage for impactful storytelling. And don’t forget to note down what KPIs you’ll use to measure success.) So, try to involve team members from marketing, sales, customer service, and even product development in the editorial calendar.

How To 52

How To Content Marketing Analysis eBook 52

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs.

Marketing 52

Marketing Technology International Internal 52

PR Conversations

OCTOBER 20, 2015

Wells Fargo not only publishes great content on its Wells Fargo Stories site, but when I toured their offices, I discovered they are doing some really neat things in terms of storytelling, especially with their internal communications. MasterCard has some great programs, including publishing some industry research. And then there is USAA.

Conference 40

Conference Meeting Case Study Film 40

Prowly

APRIL 22, 2025

Even so, according to user reviews in G2, Prowly has slightly better results in measuring and monitoring data and transforming it from Media Monitoring to visually compelling PR reports. Building reports to look how you would like graphically is not easy to do as a user without requesting customer assistance help.

Comparison 138

Comparison Enterprise Software Tools 138

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Relentless focus on the customer .

Marketing 213

Marketing Content Marketing Data Social Media 213

Prowly

FEBRUARY 21, 2025

START MEASURING THE RIGHT KPIS How to do a successful brand audit, step by step How does one conduct a brand audit in the first place? Sales and customer service feedback : Collect insights from customer-facing teams to identify common pain points and brand perceptions they encounter. well into action!

Brand 104

Brand Branding How To Analysis 104

Cision

MAY 21, 2015

Learn their approach to strategy, operations, measurement, staffing and more. Interviews with thought leaders and business experts sharing success stories on branding, storytelling, marketing, social media, entrepreneurship, journalism, and strategies to grow your business. 13) Mike Stelzner. Social Media Marketing Podcast.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

DECEMBER 11, 2018

It stands to reason that lifting the voice of the customer will be one way to cut through the noise (and nonsense).”. – Lou Hoffman | The Hoffman Agency . Also see PR and Storytelling; Off Script No. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman. 12) More dramatic platform changes will challenge marketing.

Social Media 116

Social Media Marketing Media Creativity 116

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations.

Publicity 164

Publicity Ethics Community Data 164