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AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

Onclusive

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

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How to Protect Your Brand in a PR Crisis

Onclusive

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

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The Simple Truth Behind Measuring Content Effectiveness

Rock the Status Quo

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. You also know that most paid SEO tracking systems pull in Google Analytics data. That’s what your audience wants.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. c) What makes a great pitch?

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How Brands Handle Crisis Management Successfully

5W PR

Preparation Assembling a crisis management team of representatives from vital departments such as public relations, marketing, customer service, and legal is crucial. Early warning system A system for monitoring possible issues like social media listening tools, media monitoring services, and customer feedback channels is necessary.

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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Social media is a great way to start doing this. pts Settings.