Cision

SEPTEMBER 19, 2016

Recent updates to Facebook Messenger and Twitter DMs have renewed interest in social chat for customer communication, yet this is a medium that has been productive for communications professionals for quite some time. Twitter (@twitter) September 8, 2016. pic.twitter.com/VEU92V5Gqj. Google Hangouts / Skype. Conclusion.

Skype 120

Skype Facebook Customer Service Google 120

Cision

MAY 6, 2015

And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. Want to implement a PR measurement program today? Customer touchpoint sensing.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement.

Media Relations 179

Media Relations Media Print Software 179

Cision

AUGUST 21, 2015

Much like how social media monitoring has transformed media and PR professionals’ daily workloads, video streaming apps are bound to affect how everyone from media professionals to customer service representatives connect and engage with audiences. Share your stream on Twitter and turn on location tagging. Promotion Made Easy.

Consumer 120

Consumer Video Customer Service Twitter 120

Cision

NOVEMBER 30, 2015

The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past. A great example of this can be seen at Kohl’s Twitter site , where giveaways and discounts receive 10-70 times the amount of re-circulation of other content. ”

Social Media 120

Social Media Facebook Twitter Print 120

Communications Conversations

JANUARY 8, 2016

No, this isn’t another post on how Twitter is changing. What I’d like to talk about today is how the psychology of user behavior has changed on Twitter–and more importantly, how that impacts us as marketers. People were actually talking on Twitter. What do we see today on Twitter? Or has changed.

Twitter 60

Twitter Customer Service Measurement Brand 60

Polaris

SEPTEMBER 18, 2015

Twitter and Facebook lagged significantly behind the photo-sharing platform—engagement increased a mere 32% and 27% respectively. We’re recommending Instagram to clients more often as part of influencer outreach programs for consumer brands—and at the same time trying to determine the best approach to measure and evaluate results.

Instagram 100

Instagram Measurement Twitter Customer Service 100

Cision

NOVEMBER 20, 2015

Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. What Mainstream America Still Doesn’t Get About Black Twitter. Pauline Chow , a data scientist at Clique Inc.,

Media 120

Media Social Media Community Measurement 120

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Metrics are a way for you to measure specific objectives within your purview. Handle the low-hanging fruit (customer service).

Social Media 84

Social Media Media Customer Service Measurement 84

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Now, choose 10 of these items you’d like to use for content.

Exercises 198

Exercises Google Writing Blogging 198

Cision

OCTOBER 11, 2016

In fact, a recent joint study by Twitter and analytics firm Annalect showed 49 percent of people say they rely on recommendations from influencers when making purchase decisions. Best practices for measuring the impact of your influencer marketing program. Influencer marketing continues to see enormous effectiveness with audiences.

Marketing 120

Marketing Customer Service Conference Community 120

Waxing UnLyrical

FEBRUARY 15, 2013

Considering how active we all are on social media sites like Facebook and Twitter, when Starbucks opens its Delhi location, I’m sure I’ll be among the first customers to visit them, and of course check-in at Foursquare/Facebook and tweet about it too! Image: bfishadow via Flickr, CC 3.0 .

Twitter 101

Twitter Facebook Social Media LinkedIn 101

Cision

SEPTEMBER 18, 2015

Want to provide better customer service? While Periscope doesn’t offer a pre-scheduling option, it does permit you to automatically share the stream on Twitter once it gets going. Measure Efforts. Think about what your brand wants to engage its audience for and why. Have a new product? Does your brand value exclusivity?

Video 120

Video Analytics Customer Service Content Marketing 120

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Twitter is is another example where the advertising product and the user product will most likely change in the next few months. Reassess your measurement. Revisit your segmentation.

Resources 120

Resources Measurement Technology Examples 120

Cision

SEPTEMBER 21, 2016

Set a goal of new people to connect with each week, such as: 50 on Twitter. You can also create email templates for common customer service inquiries, such as: Where’s my product? By working on your marketing a little at a time, you can have a steady stream of new and innovative strategies to reach your customers.

Marketing 120

Marketing Comparison eBook Social Media 120

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Who’s in customer service? I’m not a customer service “professional.&# Regardless, thanks for visiting! Sign out Leave your comment here.

Social Media 58

Social Media Customer Service Media Tourism 58

Deirdre Breakenridge

OCTOBER 20, 2015

I resonate with what Valerie Simon tweeted, “A good PR education can change the way you research, question, plan and measure!” I have met so many remarkable professionals through blog posts I have written, or a comment that I made on someone else’s blog, or a twitter chat in which I participated. How awesome is that?

Education 150

Education Course Training Social Media 150

Waxing UnLyrical

NOVEMBER 3, 2014

How Do World Leaders Use Twitter? Why: State and government officials from all over the globe are using Twitter to connect with the public. PR Measurement Lessons from Election Day. Customer Service, Richard Nixon, and the Silent Majority. Twitter Facebook Google+ LinkedIn Monday Roundup: Rocking the Vote.

Customer Service 71

Customer Service Social Media Resources Government 71

PRSay

JUNE 26, 2016

Of course, using social media data along with web analytics, customer service, and sales and marketing data helps to paint a much clearer picture of your customers and how they feel about your business. Social media is the channel that can help you to measure both your communication and higher level business goals.

Social Media 113

Social Media Media Infographics Community 113

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. . About Critical Mention.

Media 108

Media Radio Television Engineering 108

Waxing UnLyrical

AUGUST 25, 2010

Right now, BfG is in beta, which means you have to sign up for an invite code either via Baydin’s website or request one via Twitter , and be patient as they work through bugs. Their customer service is also pretty good; when it wasn’t working for me, I emailed them and got a reply almost immediately from their CEO.

Tools 105

Tools Google Twitter Facebook 105

ImPRessions - Crenshaw Communications

MAY 15, 2018

Despite these missteps, Zuckerberg’s well-executed TV apologies and a flow of news about Facebook’s fresh privacy measures have helped it bounce back, at least in valuation. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Airlines Facebook 136

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. And in measuring this engagement, brands typically say they care about likes, comments and shares–the standard measures of social engagement. I just wrote about this very trend.

Report 76

Report Analysis Video Instagram 76

Waxing UnLyrical

NOVEMBER 24, 2010

But how do they measure and evaluate? Leroy Stick , the guy behind the infamous fake BP Twitter account , drove this home. Reach him on LinkedIn or Twitter. Comment as pts moderator Chanelle Getting info Pending approval share On Facebook On Twitter flag Delete Hide Unhide Ban user New! How do they make it happen?

Travel 87

Travel Case Study Creativity Advertising 87

Sword and the Script

DECEMBER 20, 2022

Relentless focus on the customer . While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels.

Marketing 213

Marketing Content Marketing Data Social Media 213

Waxing UnLyrical

NOVEMBER 22, 2010

Maddie : I think PR professionals are pretty savvy to the usefulness of tools like Facebook, Twitter, and LinkedIn to raise awareness when the conditions are right. better, more responsive customer service, or fundraising, or reaching younger stakeholders, etc.). Why is Open Community important for public relations?

Community 88

Community Publicity Web Social Media 88

Rock the Status Quo

JANUARY 22, 2015

It measures and indicates activity, not influence. I personally feel Twitter is indispensable to building a Klout score because it allows (and encourages) a higher volume of sharing that you can’t do successfully with other social platforms. It also fosters a lack of trust and customer service issues. Invest in it.

Agency 100

Agency Survey Customer Service Engineering 100

Rock the Status Quo

JANUARY 13, 2015

Two years ago, LinkedIn hit their tenth anniversary, last year marked Facebook’s tenth and next year will be time for Twitter to celebrate the same thing. Think of it as a customer service platform first, and a marketing platform last. TEN YEARS of social media growth, experimentation and learning. Wow , right?

Social Media 100

Social Media Media Facebook Pinterest 100

Waxing UnLyrical

SEPTEMBER 28, 2010

Because other than my limited (primarily to Twitter and the company’s customer service hot line) communications with Pepco, I really had no idea what their efforts entailed. … Our Twitter responses during a crisis are not as timely due to the dual responsibilities of our social media representative, Andre Francis.

Social Media 69

Social Media Media Skype Energy 69

Communications Conversations

SEPTEMBER 18, 2018

Horrendous customer service. For example, sending some guy with 50,000 Twitter followers a Kit-Kat box for him to propose to his wife doesn’t feel very “on brand” or authentic (see Atlantic article). To me, these tactics feel forced and out of character–especially for brands like Comcast.

Social Media 79

Social Media Brand Branding Media 79

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. If we adopt them, we are not measuring anything tangible. Screenshots ( S ).

Measurement 40

Measurement How To Marketing Engineering 40

Waxing UnLyrical

SEPTEMBER 27, 2010

Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). But ATTFPR’s Twitter stream is hilarious. You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. I have no experience of, and no beef with, AT&T.

Wireless 81

Wireless Twitter Writing Measurement 81

Sword and the Script

MARCH 15, 2022

In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums. This also works for viral content – like a retweet on Twitter. This is an important point, because you want to be able to measure and compare results over time. Workspaces.

Tools 165

Tools Media Software Analysis 165

Beyond PR

MAY 18, 2016

“The conversation starts in the digital space, but the customer experience must carry all the way though the funnel.” – Micah Leibowitz , Director, Digital Marketing. Give your message the space it needs to engage and your people room to try new ideas.” – Eva Rohrmann , Director, Solutions & Customer Lifecycle Marketing.

Marketing 75

Marketing Enterprise Customer Service Technology 75

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Storytelling 78

Storytelling Social Media International Internal 78

Newsfile

JANUARY 30, 2024

Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue.

Trends 105

Trends YouTube Video Social Media 105