ImPRessions - Crenshaw Communications

APRIL 24, 2018

The association and advocacy of unbiased industry experts is a time-honored way to build brand trust through earned media, high-quality content, or special events. Influencer relations is a logical extension of media relations , but less transactional and more collaborative. 6 Sources of B2B influencers.

B2B 136

B2B Branding Brand Trade Shows 136

Sword and the Script

NOVEMBER 3, 2020

The opportunity is another potential source for earning coverage – even as traditional media relations gets harder. Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. Check out our services. TVEyes was the first to offer podcast monitoring.

Instagram 160

Instagram Technology Resources Employee 160

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Crisis Communications Reputation 195

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 113

Interviews Publicity Technology Social Media 113

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. The possibilities are endless with data, and they can be sliced and diced any way.

Data 106

Data Meeting Measurement Report 106

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. PR finds owned media programs complement media relations efforts. “I see a few things.

Marketing 213

Marketing Content Marketing Data Social Media 213

Sword and the Script

OCTOBER 27, 2020

He seems to have little appetite for fundraising or deal-making and said he’s declined suitors – activities that would detract from his focus on customer service. The company also offers a “certification” through a free online course on media relations fundamentals. Customers do seem to be happy with the product.

Pitching 96

Pitching Media System Tools 96

Sword and the Script

OCTOBER 11, 2016

These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands? What is the impact of social media engagement on the business? The cliff notes to three recent social media studies follow below. 1) Benchmarks for Brands in Social Media.

Social Media 60

Social Media Study Media Survey 60

Beyond PR

JULY 28, 2017

While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand. Research and development can use the data to tweak new and existing products to better serve customers.

Employee 80

Employee Journalism Data Technology 80

The Resolution Blog

MAY 7, 2019

So, something that used to take teams days or weeks to do is now built into your software and can be done immediately. Take one area of PR, like media relations. It really depends on the company and where their communications sit in relation to their customer service as opposed to the social and marketing side of things.

Technology 120

Technology Analysis Data Tools 120

Bad Pitch Blog

NOVEMBER 8, 2009

Having seen screen grabs it does not look like the agency is using email marketing software. Media Relations = Customer Service If anyone you are pitching ask to be removed from your list? According to the agency president, Olivia does not exist on any of their lists; however the agency does use Cision.

Pitching 60

Pitching Agency Customer Service Software 60

Bad Pitch Blog

MARCH 19, 2010

I write about public relations, marketing, social media, media relations and the various circles with which they overlap. This service has been developed in direct demand for businesses to offer more to their customers than products; to survive, businesses must understand customer service.

Pitching 43

Pitching Blogging Customer Service Software 43

PR 20/20

NOVEMBER 30, 2022

For example, online chat software is ideal for engaging with site visitors, answering questions, and capturing leads. Customer service? For instance, if you have extraordinary customer service, place your success rates or customer quotes across the home page to showcase third-party validation.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

MaccaPR

FEBRUARY 10, 2015

Yet the marketing genius that fueled Taylor Swift’s rise to mad levels of worldwide-stardom goes far beyond her mastery of media relations. Dick’s Sporting Goods, which ramped up staff when social posts from customers highlighted weak in-store customer service just before closing hours. Source: Papa John''s ).

Social Media 48

Social Media Marketing Media YouTube 48

Prohibition

JANUARY 7, 2022

Communication includes issuing statements, answering questions, distributing press releases and tracking media coverage about your company. Having strong media relations skills. Understanding how social media works (this isn’t just about setting up accounts). Understanding how to use traditional media effectively.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Marketing Podcast. Social media marketing podcast covering digital tools, apps, and software.

Social Media 120

Social Media Marketing Pinterest Media 120