Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 106

Product Launch Survey Banking Pharmaceuticals 106

The Hoyt Organization

APRIL 17, 2024

And as a result, you can turn potential PR crises into opportunities to showcase your responsiveness and excellent customer service. This can give you valuable insights into their strategies, product launches, and media coverage. It can also help you create customized services to meet their needs and challenges.

Google 87

Google Publicity Customer Service Web 87

5W PR

JANUARY 26, 2021

As such, the tone would be expected to be exciting for a product launch while empathetic toward an unhappy customer. This also means sharing with others like customer service and sales who interact with customers. Be sure that the tone matches the message and hopes for a reaction. Document Everything.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

APRIL 9, 2024

This could involve security shortcomings, intellectual property theft, service disruptions, or even a poorly received product launch. This team should include representatives from various departments such as PR, legal, engineering, and customer service.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Offer exceptional and empathetic customer service. Share customer stories and testimonials to build trust. Develop content that educates and adds value to the customer’s life.

Trends 105

Trends YouTube Video Social Media 105

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Next on the list is your customers. Throughout the pandemic you might have been offering reduced services, how did your customers react? Are they admired or derided?

Reputation 75

Reputation Employee Leadership Product Launch 75

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? Are you set up to engage them quickly with customized information? What if customer service is a deal breaker and the prospect is using social to test your capabilities? How many hits we can get?

B2B 60

B2B Analytics Google B2C 60

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. Discover what else is needed for product marketing success by downloading Expanding Engagement & Inspiring Action with Your Next Product Launch. Every decision a brand makes builds on the success that came before.

Branding 40

Branding Brand Product Launch Guidelines 40

Buzzstream

FEBRUARY 9, 2024

Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. Tip: Look at the product specs or any marketing and sales material. For more information, please visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62

Sword and the Script

DECEMBER 20, 2022

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. PR adopts AI as a research and content tool.

Marketing 212

Marketing Content Marketing Data Social Media 212

PR 20/20

JANUARY 15, 2019

Ask sales for the top questions they receive, and turn customer concerns into a blog post. Or, create how-to videos to share with the customer service or success team to improve customer satisfaction. Live streaming events, Q&As or product launch. Remember to share your content outside of marketing.

Trends 57

Trends Marketing Software Video 57

PR Fuel

JULY 2, 2024

This could be a new product launch, an exciting partnership, or a significant milestone for your company. Rather than manually reaching out to individual journalists or building your own media lists from scratch, you can leverage the expertise and infrastructure of a service like eReleases to streamline your PR efforts.

Writing 52

Writing Pitching Tools Case Study 52

PR in High Definition

JUNE 25, 2020

Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t. Next on the list is your customers. Throughout the pandemic you might have been offering reduced services, how did your customers react? Are they admired or derided?

Reputation 48

Reputation Employee Leadership Product Launch 48

Prohibition

JANUARY 14, 2022

For example: A lawsuit alleging dangerous product defects. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 And it’s not just our marketing and communications teams that are called on to do this.

Branding 40

Branding Brand How To Employee 40

PR 20/20

MAY 24, 2018

Customer service team. This step requires you to list all company and industry events that may be relevant to the planning process, such as company announcements, conferences, industry report releases, product launches and speaking appearances. Sales team / reps. Board of directors. Research team. Establish Goals.

Marketing 40

Marketing Comparison Internal International 40

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. This could include the rise of new social media platforms and the increasing use of social media for customer service and engagement.

Interviews 113

Interviews Publicity Technology Social Media 113

NewsWhip

JUNE 10, 2021

It comes down to product launches. It comes down to every customer service interaction. There are these big cultural risks, obviously, but is there anything specific that you’re looking out for, or is it just, “We have to be aware of everything because we’re such a big company,” basically?

Reputation 78

Reputation Crisis Management Crisis Enterprise 78