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No More Data Overload: 4 Ways to Gain Strategic Insights from Media Monitoring

Prowly

Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new product launch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Scenario 1. Your mention browser now only shows the mentions for this keyword.

Data 104
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The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

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5 Marketing Trends to Keep On Your Radar in 2019

PR 20/20

Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software. Account-Based Reporting Software. Marketing Account Intelligence Software. Marketing Account Management Software.

Trends 57
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. What are some examples of technology vendors developing public relations software? I write monthly about PR technology , so I wasn’t impressed with this list at all.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

Online communities deepen connections and build relationships with customers and prospects that impact product development, customer service, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. PR adopts AI as a research and content tool.

Marketing 213