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Keyword-specific coverage analysis Say, you want to conduct a social media sentiment analysis for your new productlaunch. Your brand is an athleticwear company called lululemon and you’ve launched sustainable clothing packaging. Scenario 1. Your mention browser now only shows the mentions for this keyword.
That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, productlaunches, financials, partnerships, headcount changes, etc.)
Software review site G2Crowd has done the work for you with an account-based marketing software review overview. Categories are broken down into: Account-Based Execution Software. Account-Based Reporting Software. Marketing Account Intelligence Software. Marketing Account Management Software.
Event planning: PR practitioners may plan events such as productlaunches, conferences, or charity events to get media attention and generate positive publicity. What are some examples of technology vendors developing public relations software? I write monthly about PR technology , so I wasn’t impressed with this list at all.
Online communities deepen connections and build relationships with customers and prospects that impact product development, customerservice, and marketing strategies.”. ~ Grace Platon , Communications Strategist, Communicate Grace, LLC. PR adopts AI as a research and content tool.
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