HMA Public Relations

OCTOBER 26, 2017

Like many of you, my first job when I turned 16 was working retail. I learned a lot of valuable lessons during my customer service days. The post Those Customer Service Skills Really Do Come in Handy appeared first on HMA Public Relations.

Customer Service 54

Customer Service Retail Publicity 54

Agility PR Solutions

MAY 20, 2021

As we turn our sights to a recovering retail economy, one vestige of the COVID experience will be sticking around for the foreseeable future—customer service is now so important for retailers and marketers that a whopping 90 percent of consumers say they would not shop with a retailer again if they provided bad customer service […].

Retail 78

Retail Customer Service Marketing Consumer 78

Agility PR Solutions

JANUARY 4, 2023

Despite the current economic outlook, 58 percent of retail marketers surveyed are investing in customer experience tools to drive revenue and evolving their customer service approach to deliver more interactive, unified engagements, new research from customer-focused cloud contact center Talkdesk reveals.

Retail 78

Retail Trends Customer Service Survey 78

Agility PR Solutions

FEBRUARY 10, 2020

Successful communication is the key to building a more effective PR strategy for retailers in 2020. The post 4 components of an engaging PR strategy for retail in 2020 appeared first on Agility PR Solutions.

Retail 78

Retail Strategy Customer Service Communications 78

Stephen Waddington

MAY 9, 2020

The nature of organisational conversations depends on how both they and their customers have been impacted by the crisis. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. It has pivoted to record stories about the crisis and provide web services.

Branding 157

Branding Brand Travel Government 157

Agility PR Solutions

JULY 30, 2019

We’ve read aboutthe retail industry’s struggles with CX and customer service, but new industry rankings in brand intimacy show that retail is actually doing a good job of making an emotional connection with consumers.

Retail 60

Retail Branding Brand Customer Service 60

Stuart Bruce

JULY 15, 2014

Lots of new research around at the moment that point to a positive future for the public relations business. He might have a point if you simply look at how social media can be used for consumer marketing or customer service.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Prowly

APRIL 10, 2025

Outcome : United lost millions in value shortly after the incident and continues to face challenges in regaining public trust. However, a structured response plan is crucial when facing public criticism and misinformation. And what is important is to react to issues that can be resolved through a public or private conversation.

Social Media 104

Social Media Reputation How To Media 104

Prowly

DECEMBER 4, 2024

It can take precious hours away from you–hours that could be spent building great public relations. For a commercial food company, potential brand safety issues include: Product safety signals Packaging/quality issues Cultural sensitivity Distribution problems Customer service Which keywords should you filter alerts by?

Data 104

Data Media Product Launch Analysis 104

Rock the Status Quo

MAY 18, 2015

It’s easy to fall into the habit of looking for the more traditional PR placements – press release pick-ups, bylines, guest blog posts… But public relations opportunities aren’t limited to editorial. Here is a mix of ways to find public speaking opportunities and online ones.

Publicity 100

Publicity Trade Shows Google Twitter 100

Cision

MARCH 13, 2017

Public Relations has always been an important contributor to any company’s branding and marketing efforts. Traditional marketing experts will find it similar to public relations – “a lot of what we do as “SEOs” is actually, well, PR”, says former journalist turned marcomm specialist Samuel Scott. Bank on Social for SEO & PR.

SEO 229

SEO Social Media Tools Google 229

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. So, why aren’t we lucky creative services types taking advantage of this? And the heart of public relations is in storytelling.

Marketing 173

Marketing Creativity Storytelling Privacy 173

PR News

MARCH 13, 2017

But an experience over the last two weeks with a furniture retailer had me clearing the cookies from my computer. So annoyed was I by the poor customer service and the constant retargeting of ads from this particular furniture store that I resorted to cleaning… Continued. Rarely do I mess with cookies, except to eat them.

Customer Service 84

Customer Service Branding Brand Retail 84

5W PR

JUNE 15, 2020

The latter includes direct, continual contact with fans and customers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public. When that happens, the issue should be dealt with carefully and directly… But what comes next?

Crisis 113

Crisis Digital PR Retail Reputation 113

Waxing UnLyrical

APRIL 10, 2012

I even emailed customer service and was told my order would arrive on time. “On average, a business only sees about 20 to 25 cents on the dollar of retail value,” says author and business owner Jay Goltz. And is it a good idea from a public relations and marketing standpoint? I was frustrated and concerned.

Small Business 108

Small Business Customer Service Facebook Retail 108

ImPRessions - Crenshaw Communications

JANUARY 3, 2018

Smart public relations can help put a new brand on the map or burnish the image of an older one. This year, businesses face perennial questions like how to maintain customer loyalty, and fresh challenges like changes in federal regulation laws and the tax code. Bulletin experiential retail stores for women. Not anymore!

Branding 136

Branding Brand Retail Comparison 136

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Customer service or sales? Are you giving them enough attention?

Retail 100

Retail Customer Service Google Reputation 100

ImPRessions - Crenshaw Communications

MAY 18, 2018

Some customers are initially attracted to certain brands because they like their ad message. Others are loyal because of a good experience with product quality or customer service. Public relations programs are designed to bring such values into the public conversation. 4 ways PR creates brand attachment.

Branding 149

Branding Brand Storytelling B2B 149

5W PR

NOVEMBER 23, 2020

Before the pandemic, less than three-fourths of the top ten retailers out of 125 identified by multichannel consultancy firm FitForCommerce had been employing omnichannel best practices. Of 125 major retailers, only two, Home Depot and JC Penney ranked high in all three categories.

Retail 88

Retail Mobile Study Web 88

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Image by Emiichann (Own work) [Public domain], via Wikimedia Commons. Her voice said, “Sure,” but then she proceeded to make me feel as uncomfortable as I’ve ever felt in a retail outlet.

Technology 100

Technology Customer Service Retail Software 100

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl. Business customers have arguably had a more service-oriented and personal relationship with the brands that serve them, due to the typical sales rep structure and the cost and long-term nature of the engagement.

B2C 120

B2C B2B Software Consumer 120

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Practical Value.

Social Media 120

Social Media Facebook Twitter Print 120

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. With that data, they know to continue investing in coverage from key sponsors.

Data 70

Data Retail How To Sports 70

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? You don’t own it because it is literally nothing.

Travel 87

Travel Case Study Creativity Advertising 87

Sword and the Script

MAY 14, 2016

That day, I became a lead and one that converted the old fashioned way: retail foot traffic. Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. Content, Local Search and Leads.

Marketing 60

Marketing B2B Local Customer Service 60

Cision

OCTOBER 16, 2017

We were in this publication and we had an executive showcased.” . So, the things we’ll see in the market, you know, if it’s a retailer were seeing things like, “Well could you help us with driving some more traffic for shopping cart conversions?” That’s fantastic!” “We As an example.

Media 202

Media Storytelling Technology Data 202

5W PR

OCTOBER 24, 2019

Though consumer shopping has seen a bit of a downturn in recent years, retail is still a strong performing sector year after year as shoppers get into the gift-giving spirit. Digital marketing comes heavily into play around the closing part of the year as consumers gear up for the holiday season.

Facebook 60

Facebook Tools Advertising Advertising 60

Prohibition

DECEMBER 9, 2021

Nowadays, it can all be done in the public domain. Will your customer service team receive an increased amount of calls, what about your website and social media channels? Your social media team might already have something for responding to customer service issues. What will happen if a crisis does happen.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. But, if you’re an online retailer with your website and store, you can also lead customers to your site for extra benefits. Superior Customer Support — Deliver exceptional social customer service.

Social Media 87

Social Media Media Mobile SEO 87

David PR Group

JUNE 15, 2015

Back when Woody Allen made Annie Hall , we only had a few ways to complain about products, retailers, or customer service. We could call a company’s customer service department, ask to speak to the manager at a store, or, if we were really upset, write a letter (yeah, on paper) to the president of a company.

Customer Service 40

Customer Service Google Retail Engineering 40

Buzzstream

JULY 10, 2024

Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion. Um, look, you know, I’m not a big advocate of the relevancies only at publication level. There is no way. It’s the pitching.

Digital PR 98

Digital PR SEO Google Travel 98

MaccaPR

FEBRUARY 10, 2015

Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else).

Social Media 48

Social Media Marketing Media YouTube 48

Waxing UnLyrical

AUGUST 5, 2015

In gaming, Snapchat is looked at as a fad, where retail has embraced it. Do customer service on Snapchat? PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In If we adopt them, we are not measuring anything tangible.

Measurement 40

Measurement How To Marketing Engineering 40

5W PR

MARCH 13, 2025

Public relations crises strike without warning, testing organizations’ readiness and resilience. The Healthcare Industry’s High-Stakes Playbook Healthcare organizations face particularly intense scrutiny during crises, given their direct impact on public health and safety.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. This body was formed in 1911 by 37 stores as founding members.

Retail 40

Retail Radio Advertising Advertising 40