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ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score. What Is The Reputation Health Score? The RepUs and Blue Ocean Global TechnologyReputation Health Score (RHS) is a quick, easy-to-understand snapshot of your organizations reputational health. Ready to score?
Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.
In the dynamic realm of B2B technology, where innovation drives progress and competition intensifies, public relations has become an essential component of success. Industry Partnerships Collaborating with other industry leaders can enhance a company’s reputation and broaden its reach.
If a portion of your customer bases uses Messenger and you have the budget, a Messenger test could be well worth it. Customerservice and customer sentiment . Marketing should work with the customerservice to address negative posts in real time. Never let requests for help or complaints go unanswered.
As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks.
The explosion of digital and social media has made every aspect of corporate reputation―from customerservice to CEO behavior―relevant to brand image, and therefore to PR. They must offer ideas and inspiration, not just great products and services. The lines keep blurring.
Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Addressing Negative Press About Technology Failures Technology failures in healthcare settings can generate significant negative media coverage.
In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Brand is what you say about your company.
It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Or can meeting the needs of your customers automatically, individually and accurately bolster your company’s good reputation? The same goes for your customerservice and sale departments.
A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR is about “influence.”
Social media has become a favorite medium for customerservice complaints, but is there a way to transform such complaints into good PR for your company? Customerservice and public relations are growing closer, and engaging complainers on social media — the right way — is an opportunity to turn critics into fans.
It’s clear that businesses are interested in using conversational AI, but what are the ramifications to your reputation of doing so? Or can meeting the needs of your customers automatically, individually and accurately bolster your company’s good reputation? The same goes for your customerservice and sale departments.
Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?
In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? It’ll also help you promptly address any misconceptions, rumors or speculation that can further hurt your reputation.
Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. A crisis can manifest in various forms, from natural disasters to cybersecurity breaches, product failures, or reputation issues.
PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.
PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. Everyone loves a story of customerservice that goes above and beyond. The latest technology for scaling content marketing may be the most promising.
How and when your brand responds to the press is crucial to saving your brand’s reputation. Utilizing data and AI technologies to assess the situation can provide insights into how to respond and allow CEOs to make data-driven decisions. From Facebook to Starbucks, no brand is safe from a communications crisis.
Oliver Smith, technology, media and telecoms reporter, City AM. There is an ‘ownership’ role for public relations, which is ensuring that the broader reputational issues are always considered when social is used, but that’s no different to our reputational oversight role in everything a company does.
Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Mark your calendar.
Now that we have that all cleared up… here are the 3 absolute must-do’s to help make your 2015 crisis-free: 1- Review your customerservice policies and trainings. Do your customerservice representatives understand their responsibility when it comes to issue management ?
These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customerservice. Emerging targeting technologies. But they usually fall short as a company grows and sees a need for a more coordinated PR effort.
According to a paper published by the Semantic Technology Institute , social listening may encompass one or all of the following functions: Reputation management. Probably the least exciting aspect of social listening is customerservice. Event detection, issue and crisis management. Competitor analysis.
As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks.
The reputation the network services and solutions provider Earthlink gained for customerservice is a prime example. Jeffrey shared this on a panel of CMOs presented by the Marketing Society within the Technology Association of Georgia (TAG). Can a good story create value for a brand?
If everyone’s already talking about artificial intelligence and customerservice, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customerservice bots on the consumer relationship. But beware of getting too arcane. Make the pitch short and authoritative.
While some form of word-of-mouth marketing has always been around, in the last couple of decades, thanks to the rise of various tools, technologies, and platforms, it’s become a lot more sophisticated. Many companies have realized the power of social media and digital PR reviews to impact their reputation and bottom lines.
What role does social media play in reputation and crisis management today? In maintaining and building brand reputation, social media also allows public relations professionals to empower their customer advocates with shareable information. Social media influence on brand reputation cannot be understated in this regard.
Alexa has even achieved SNL skit status, which may not result in greater sales, but seals its reputation as a product of the moment. These include moves to integrate the technology into vehicles, with BMW and Ford , opting to add Alexa, for example. And there are many improvements planned for each in the coming year.
1- Review your customerservice policies and trainings. Do your customerservice representatives understand their responsibility when it comes to issue management ? Review your customerservice and issues management policies, and incorporate issue management protocols, procedures and guidelines within them.
It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it.
The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. The goal of PR is to present an organization or individual in the best possible light, and to build and maintain a positive reputation.”. What are some examples of public relations?
As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. But then sometime in the past few years, reputation management was stolen from us by the search engine optimization world. Online reputation is much more than search results. Ouch, right?
You may hear about the challenges of technology (yes, they exist) but there are also tremendous benefits. Social media is about people, however, the technology helps to facilitate the great interactions we experience. Social media has changed the world of PR and it’s for the better.
By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. Alexa Lemzy is the blog editor and customerservice maven at TextMagic. She loves to research and write about the ways mobile technologies and mobile marketing transform modern businesses and customer experiences.
A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.
I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. I see three main drivers.
Developing a crisis communication plan and training staff on effective responses protect a brand’s reputation and maintain customer trust. Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill.
I strongly believe in the good of PR and how it can affect a company or brand reputation. In addition, social media campaigns are very real — people can communicate with customerservice departments all over the world with only 140 characters, faster than they can drive to a store and handle it in person.
Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customerservice, marketing, product development, sales and PR initiatives. Reputation as a destination for inspiration.
Identify any major obstacles impairing your branding success, brainstorm ways to overcome them and experiment with measurable solutions that can be adapted and refined as you continue overseeing your reputation program. brands alone, social media monitoring is the cornerstone of any successful brand reputation program.
The IRP team consists of four cybersecurity functions and specialists: Peter Marchel of Marchel & Associates Risk Consulting, Sean Hoar of Lewis Brisbois (legal), Carl York of Clifton Larson Allen (technology) and Casey Boggs of ReputationUs (public relations/reputation).
Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. While tailoring the brand’s voice to its audience, ensure that it’s still consistent with the image and reputation being sought. Why should it Matter?
New insights are now available into the behaviors of consumers, allowing businesses to have a better sense of what is needed when it comes to attracting new customers. Because of these advances in technology, it can be easy to forget about what makes a marketer or a public relations professional good at their jobs: instinct.
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