Onclusive

MARCH 21, 2018

With social media, marketers have more (and cheaper) access to their communities and customers than ever, but it’s hard to keep up with the demand for quality content. PR is typically responsible for social sharing and media outreach, but marketing can power that content through paid opportunities and email marketing.

Storytelling 281

Storytelling Media Infographics Advertising 281

Onclusive

DECEMBER 20, 2021

As we’re closing out this year, we’re also wrapping up our 2021 top media monitoring and PR analytics software comparison blog series with one final review of what each provider offers in terms of product direction and customer support. Customer support can be a game-changer. Any technology requires a certain level of support.

Technology 195

Technology Comparison How To Software 195

Onclusive

AUGUST 22, 2017

The community management piece also entails social monitoring and responding to customer inquiries, an extension of customers service, which of course ladders back to the PR keystone of reputation management. Whether or not a PR pro’s role includes this responsibility varies greatly per size of organization. .

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Remote PR Jobs

FEBRUARY 15, 2023

But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service. Automated Software AI technology has already begun to shape how PR professionals do their jobs. More and more companies are relying on automated software to handle tedious tasks.

Technology 130

Technology Customer Service Software How To 130

Cision

JULY 6, 2016

That number might be even higher if you’re the one sending the marketing, sales or customer service emails. But there’s a better way: automating everything from your marketing email funnel to the templates you send for certain customer service inquiries can seriously free up your time.

Marketing 159

Marketing Customer Service Software Social Media 159

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 175

Survey Social Media Consumer Media 175

Cision

MAY 16, 2016

With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. One way to keep your positive sentiment higher than your competitors is to take note of customer complaints. So what should your brand include in its measurement strategy ? Mention Volume.

Measurement 159

Measurement Brand Branding Pitching 159

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. But for business customers, the stakes are higher, and the products more expensive, so they need real answers and information.

B2B 170

B2B Social Media Media Education 170

Onclusive

AUGUST 9, 2021

That’s because social media is one thing most people check to understand your brand, and has also become a front-line of customer service. Community management entails social monitoring, responding to customer inquiries, and passing items along to customer management when needed. Reputation Management.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

Cision

JULY 27, 2017

While your marketing team should be running searches with brand monitoring software and responding to mentions of your company (both negative and positive), they can also use this data to get a reading on overall sentiment of your brand. Research and development can use the data to tweak new and existing products to better serve customers.

Brand 231

Brand Branding Employee Data 231

Prowly

DECEMBER 4, 2024

For a commercial food company, potential brand safety issues include: Product safety signals Packaging/quality issues Cultural sensitivity Distribution problems Customer service Which keywords should you filter alerts by? Which aspects should you consider? Go to Media Monitoring projects in the app.

Data 104

Data Media Product Launch Analysis 104

Cision

FEBRUARY 12, 2016

Social has permeated all business operations, from customer service to sales, and must be treated as part of the overall brand strategy. You can tweet as much as you want, but if you’re not listening to what your influencers, employees, competitors, prospects and customers are saying, you might as well throw in the towel.

Strategy 120

Strategy Customer Service Social Media Software 120

Cision

MAY 3, 2016

You’ll need robust media monitoring software and an understanding of these three types of mention volume: 1. With social listening software, you can track how often your brand’s name is mentioned, whether referenced by your social media handle or not. Ready to increase share of voice, build brand reputation and drive sales?

Brand 120

Brand Branding Software Nonprofit 120

Presspage

DECEMBER 20, 2024

Think about who needs to be involvedwhether its customer service, marketing or leadershipand communicate their roles clearly. Continuing with the previous example, after agreeing on your customer-focused position, you decide to acknowledge the delay openly. Need a little help to get started?

Reputation 78

Reputation Crisis Trends Customer Service 78

Sword and the Script

AUGUST 4, 2020

“We are leveraging sophisticated technology and our amazingly dedicated curation team to set up processes that ensure that customers are always seeing the most current, accurate data,” according to the company’s CTO Vishal Padhy in the product announcement. This page is designed to help you understand how to get mentioned here.

Media Relations 178

Media Relations Media Print Software 178

Onclusive

JANUARY 10, 2018

Brand lift, moving customers through the funnel more quickly, organizational efficiency, customer service, product development – the list goes on and on. Schedule a demo to find out how AirPR Software can help you with content marketing and PR measurement.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

Shift Communications

NOVEMBER 25, 2014

You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there. Open up your CRM and find the 10 customers who are most like the customers you want to have.

How To 147

How To Advertising Advertising Customer Service 147

Sword and the Script

MARCH 15, 2022

Truescope uses the “workspace” concept that’s become popular in software. These tiers will be based on levels of customer service and data – this is where the way they handle syndication noted above will save you money. This also works for viral content – like a retweet on Twitter. Workspaces. PR tech assessment.

Tools 165

Tools Media Software Analysis 165

Cision

MAY 18, 2015

According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently. Social media listening is open to interpretation.

Customer Service 120

Customer Service Social Media Analysis Data 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. ” Our out-of-pocket cost was $200 for the statistical software that made the calculations. Data to power PR storytelling.

Storytelling 149

Storytelling Data Survey Financial 149

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Sure, we’re motivated to gather as much data as possible when it comes to products that require education, like software or probiotics.

Marketing 173

Marketing Creativity Storytelling Privacy 173

Cision

FEBRUARY 11, 2016

By investing in social listening software , you’ll be able to help all departments, including solving customer service issues, monitoring rising crises and identifying sales opportunities. Integrated social strategies also require integrated social tools.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Cision

FEBRUARY 2, 2016

With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads.

Strategy 120

Strategy Social Media Customer Service Software 120

Sword and the Script

MARCH 29, 2022

While this doesn’t apply to selling software per se, if you’re a solution provider in supply chain, inventory or e-commerce, this it what your customer’s customers are asking for. These are all channels that were pivotal during the pandemic – and customers want them retained. Performance guarantees. Product availability.

B2B 106

B2B Company Software Mobile 106

Prowly

JANUARY 29, 2025

2 Customer interactions Customer interactions are a fundamental aspect of any successful business strategy. Every touchpoint between your brand and your audience, whether via marketing materials, customer service or product experiences, elicits some form of response. Gather data: start, end, and new customer numbers.

Measurement 104

Measurement Brand Branding Analytics 104

Cision

DECEMBER 2, 2015

Take note of what customers are saying to improve your service or product. Whether you listen to complaints using free Google alerts or comprehensive listening software, you should look for mentions of your brand as well as keywords that describe your services. Competitors.

Brand 120

Brand Branding Employee Social Media 120

Cision

MAY 6, 2015

There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these. Marketing is responsible for X, Customer Service for Y, PR for Z. And of course that reasoning informs very little about how PR drives business objectives.

Engineering 120

Engineering How To Measurement Analytics 120

Marketwired

JANUARY 26, 2016

Because it wasn’t intuitive how the software worked —and there were a few feature glitches—important graphics were lost. I reached out on Twitter and I received a prompt response, but they pointed me to a form on their website to create a customer service ticket. I needed help and I needed it fast. Condescending.

Brand 100

Brand Branding Customer Service Reputation 100

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Promoting marketing automation software to corporate executives is very different from marketing luxury shoes or helping a whole-grain snack bar reach health-conscious women, for example. They want excellent customer service, corporate transparency and responsibility, even cultural relevance. Nerds, after all, have become cool.

B2C 120

B2C B2B Software Consumer 120

Sword and the Script

JANUARY 26, 2021

MarketingCharts recently reviewed a survey by BrightLocal, which makes marketing software, and found about 40% of consumers read the responses to reviews. Because while you may not be able to resolve the issue, you want to demonstrate for everyone else that reads that review that you have been responsive. click image for higher resolution).

Survey 138

Survey Small Business Software Data 138

Stephen Waddington

JUNE 5, 2017

It is driving accountability and improving customer service. Every aspect of the organisation is social, from sales to customer service. Customers engage with each other and the business in a community. Their goal is a frictionless experience for the consumer, and revenue for the brand. #12 12 Here to serve.

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

JULY 30, 2019

Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Marketing technology (martech) is not marketing. Enterprise search is not knowledge management. A press release is not public relations. A spreadsheet is not accounting. An oven is not cooking.

Marketing 107

Marketing Comparison Enterprise Technology 107

Cision

MARCH 7, 2016

Brands must turn to an all-in-one social listening software that can sift through thousands of daily posts and comments to identify potential crises, sales opportunities and customer service issues. But how can they if only nine percent of tweets referencing a company use the brand’s handle?

How To 120

How To Enterprise Social Media Customer Service 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Slack’s explainer uses no words, just colorful visuals to show its software while communicating a distinctive brand voice. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

APRIL 24, 2018

A software targeted to small businesses may look at other service providers for SMBs – those that offer accounting, networking or loans, for example. This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Business partners.

B2B 136

B2B Brand Branding Trade Shows 136

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. Business Communication Customer Service Shonali Burke bored with technology taking tech for granted' Image by Emiichann (Own work) [Public domain], via Wikimedia Commons. Too cool for school.

Technology 100

Technology Customer Service Retail Software 100