ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Those can extend beyond personal connections to the professional tools and trends that have captured our hearts in the PR industry. So as we celebrate the month of romance, it’s a good moment to send some love to the tools that PR professionals value every day. Today, PR strategy is often informed by data insights.

Data-Driven PR 212

Data-Driven PR Training Tools Data 212

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Landis PR

JANUARY 28, 2025

In the competitive and ever-evolving healthcare industry, attracting and retaining patients isnt just about offering exceptional medical services. Tip: Partner with journalists and industry-specific publications to amplify your thought leadership content, reaching audiences who value authoritative voices in healthcare.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 216

Marketing Content Marketing Social Media Employee 216

The Proactive Report

DECEMBER 27, 2017

‘Tis the season – predictions are the order of the day and the PR industry is no different. Here are my picks for the top 3 PR trends in 2018. Data Driven PR. As you can see from the content strategy, it’s all about the data. And every part of your PR plan should be data-driven now.

Trends 124

Trends Data-Driven PR Data System 124

Buzzstream

JANUARY 20, 2025

One of the challenges as a digital PR agency is to find stories within a niche business that will work across multiple relevant industries and audiences and to get press coverage and all-important links to yourclients content.

Digital PR 62

Digital PR Internal International Data 62

Shift Communications

NOVEMBER 13, 2017

The best influencers are constantly consuming information of value to their audience; depending on their niche, that information may be from industry publications. Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read?

How To 131

How To Conference Pitching Software 131

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Data to power PR storytelling. Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. Media love poll-results story pitches, especially when accompanied by visuals like infographics.

Storytelling 149

Storytelling Data Survey Financial 149

The Hoyt Organization

SEPTEMBER 8, 2023

Now that we are in the fourth quarter of 2023, it’s time to ask yourself if your PR strategy is up-to-date with the latest pr trends and technology. Knowing what the industry is predicting for the coming months will help you stay ahead of the curve. Today, companies expect more from their PR departments.

Trends 87

Trends Brand Branding Analytics 87

Shift Communications

FEBRUARY 23, 2015

Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. This is a pitch almost entirely devoid of value for my audience. This particular infographic explains using Pinterest as a viable way to generate business for the lawn and garden industry.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. For example, it’s a rare sight to see The New York Times or The Wall Street Journal provide a link to a company website.

Analytics 60

Analytics Google B2B Data-Driven PR 60

Shift Communications

AUGUST 8, 2016

The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and PR professional should be jumping up and down with excitement. Four reasons: For sales pitches. Sales Pitches. For training videos and webinars.

Analytics 0

Analytics Google Data-Driven PR Training 0

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 74

Storytelling Data Data-Driven PR Print 74

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

NOVEMBER 27, 2017

Given this backdrop, when would a jobseeker in the public relations industry be best served to look for work? Predicting PR Job Searches. Your job application, your outreach, your pitch will be buried in the inboxes of people who won’t dig out until after the new year. As in, the weeks between Thanksgiving and December 10, 2017.

Publicity 102

Publicity Analytics B2B Agency 102

Shift Communications

DECEMBER 27, 2016

Our top posts from the first quarter of 2016 focused on the different ways data and analytics have transformed the efforts of public relations professionals and how they affect client expectations. TOP DATA-DRIVEN PR TRENDS OF 2016: INTERACTIVE INFOGRAPHICS. This includes the evolution of the traditional infographic.

Infographics 68

Infographics Analytics Data-Driven PR Social Media 68

Shift Communications

JANUARY 28, 2019

but also consider trade publications that cover your industry. What should you be pitching them exactly? Original research is always a great way to uncover industry insights and generate buzz. Look for conferences or events within your industry that you can submit to speak at.

How To 89

How To Case Study Conference Web 89

Shift Communications

NOVEMBER 15, 2017

Before you start PR planning for 2018, here are five data-driven areas to consider analyzing to understand how your client stacks up against competitors based on their marketing and PR performance. Paid — by understanding a competitor’s paid keyword strategy (i.e.

Data 95

Data eBook Strategy Pitching 95

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.

Publicity 85

Publicity Training Technology Data 85

Barokas

AUGUST 8, 2017

And while the benefits of data-driven storytelling have been extolled in the PR world for some time now, we often forget that our clients are the keepers of their own best asset – data. And when data-driven PR strategies are leveraged over time, the results can be especially impactful.

Storytelling 60

Storytelling Data Data-Driven PR Print 60

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. Today, I wanted to dive a little more into my personal experience on the subject – including why PR pros should honestly start thinking about expanding their skill sets (and where to start).

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

DECEMBER 30, 2015

SHIFT honed in on creating a way to choose a PR strategy based on visible, measurable criteria and a meta-strategic framework. The framework rests on pace and visibility, with pace referring to how fast conditions are changing in an industry, and voice referring to how well a message can be heard in the communications landscape.

Twitter 74

Twitter Pitching Facebook Data 74

Shift Communications

JUNE 25, 2018

Are there topics that are resonating the most within the industry? Influencers and topics – Use influencer engagement and conference content to learn more about the current state of the industry. Take a step back – If you were going to pitch this client as a prospect, what would you tell him or her about their current PR program?

Analysis 94

Analysis Conference Data Exercises 94

Buzzstream

MARCH 5, 2025

With a press release, we got that covered as a news story, and then the competitor covered it in their news section as industry-relevant news. You and I actually spoke about this a bit before, but it sounds like I love this idea of data-driven PR these days. So we promoted the content to press. I talk about that a lot.

Digital PR 62

Digital PR How To Analysis Tools 62

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Data-driven PR Data-driven PR uses analytics to guide PR strategies.

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. For example, a fintech journalist isn’t going to talk about topics in the health tech industry. Disinformation. Content Types.

Trends 88

Trends Data SEO Consumer 88

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MARCH 8, 2016

The nature of the tech industry during the first years of my career was fast-paced – and, perhaps, a bit chaotic. The more tailored and relevant you can be with your pitches to them, the more you’ll be seen as a trusted, go-to source. PR is a dynamic, fast-moving and rewarding field, no matter what the subject matter.

Skype 60

Skype Creativity Education Construction 60

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Setting a release date and pitching the results under embargo is a great way to not only give reporters a timeline to prepare their articles, but also create a sense of urgency and newsworthiness behind the data.

Survey 60

Survey Data Pitching Report 60

Shift Communications

NOVEMBER 20, 2015

Because of this, more often than not data pulled from a vendor survey is not worthy of breaking news status. Setting a release date and pitching the results under embargo is a great way to not only give reporters a timeline to prepare their articles, but also create a sense of urgency and newsworthiness behind the data.

Survey 60

Survey Data Pitching Report 60

Shift Communications

SEPTEMBER 18, 2017

The PR industry operates this way mainly because we’ve not had access to predictive software or good data. That’s changed in recent years as the data floodgates have opened and predictive software has been democratized. What Would PR Do? What would a data-driven PR agency like SHIFT do with it?

Analytics 132

Analytics Data-Driven PR Data Software 132