The Proactive Report

NOVEMBER 14, 2022

Download the full PDF version of the infographic here . You now have the data. Facebook’s demographic data allow you to use their knowledge to inform your PR and marketing choices and tailor the type of content you share in your posts, stories, and ads. Set measurable goals and start tracking right away.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

AUGUST 12, 2024

Data breaches, malware attacks, and online scams plague individuals and businesses alike, eroding trust in the very technology that empowers society. The average person might not fully understand the intricacies of a phishing scam or the potential consequences of a data breach. This lack of understanding can breed fear and skepticism.

Industry 78

Industry Education Infographics Data 78

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Systems you may be asked about: market research, previous campaign performance data. What systems might you be asked about, and why? Earned Media. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Onclusive

DECEMBER 22, 2017

With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. AirPR: What makes great content?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

5W PR

NOVEMBER 19, 2021

White papers, webinars, infographics, and case studies are also widely used. Blogs, videos, infographics, and ebooks should demonstrate to your potential customers that you know how to assist them and that you want to help them work out their problems. Measuring ROI of Content Marketing. Which Data Points to Track.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Presspage

JANUARY 23, 2024

Crafting such a company story involves capturing complex financial data into a narrative that actually resonates with investors. Make it Visual: The Power of Infographics In this age of information overload, visual data representation is the key to bringing a message across.

Communications 78

Communications Infographics Financial Storytelling 78

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Some of the most exciting content being published today includes some sort of data visualization. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. Great data visualization often times requires coding, and coding is not a skill set that everyone shares. And it’s free.

Data 120

Data Tools Google Examples 120

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Use data-driven insights to inform future decisions. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Presspage

NOVEMBER 6, 2017

Still, there are several ways to quantitatively measure the ROI of PR. Quantitatively measuring PR results. The Barcelona Principles , a set of seven voluntary guidelines established by the PR industry itself, calls for the specific exclusion of AVE metrics in measuring the efficacy of PR campaigns.

Measurement 97

Measurement Comparison Advertising Advertising 97

5W PR

JULY 18, 2024

Crisis communication and management Despite the best preventive measures, cyber attacks can still occur. When a data breach or security incident strikes, a well-defined PR strategy becomes the guiding light during the overwhelming storm. Securing awards serves as a powerful validation of the company’s expertise.

Industry 78

Industry Crisis Communications Crisis Infographics 78

The Proactive Report

DECEMBER 12, 2017

Distilling all this data down into one list, here are my picks: Analytics: This one wins hands-down, no contest. If you are not already using analytics to measure your PR and content activities, it must be top of your list for 2018. If you dont know what to measure read this transcript of the #MeasurePR chat.

Analytics 228

Analytics SEO Infographics Software 228

5W PR

JUNE 11, 2024

Several channels can be utilized for such educational efforts, from press releases that simplify complex AI concepts to interviews with AI experts, and social media campaigns leveraging infographics or explainer videos. Such transparency-building measures foster essential trust between the public and the emerging field of AI.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Contently - Strategy

SEPTEMBER 5, 2024

To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Focus on real results When it comes to a fintech case study, think of measurable results as the proof in the pudding—without it, you’re just serving up a fancy-looking dish with no flavor.

Case Study 52

Case Study Study Storytelling Infographics 52

Solo PR Pro

MAY 10, 2016

Measurement has always been critical to PR professionals, but has grown more complex with the overabundance of data available to us. Xerago produced this infographic that can be used a quick and easy checklist to help you set up analytics for client campaigns. From Visually.

Infographics 40

Infographics Analytics Measurement Marketing 40

5W PR

MAY 24, 2024

PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. Such proactive communication reassures investors of their investments’ safety and the company’s dedication to responsible data handling.

Financial 78

Financial Privacy Infographics Leadership 78

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Infographics. I love infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Rock the Status Quo

MAY 28, 2015

It’s free, and it’s the single most effective way to measure effectiveness of any content you create, assuming the goal is either to (1) drive traffic to your website, or (2) drive traffic to your website. You also know that most paid SEO tracking systems pull in Google Analytics data. Using twelve months of data is useful.

Measurement 100

Measurement Analytics Google SEO 100

Sword and the Script

DECEMBER 17, 2016

The push for better measurement in marketing and PR has been something of a groundswell over the last decade. The focus on measurement in marketing has become so intense that some argue it’s choking creativity. Web analytics have played a pivotal role in the advancement of measurement. 1) Four Flaws in Facebook Measurements.

Analytics 60

Analytics Data Report Measurement 60

PR 20/20

JULY 5, 2023

Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. Of course, there are exceptions to every rule—for example, you may have extensive data that tells you your audience almost always navigates your website from a mobile device. But does it work?

How To 71

How To Infographics Web Data 71

Bad Pitch Blog

SEPTEMBER 2, 2014

And every public relations professional should love math and, more specifically, data. 1) Inform Strategy: Since hugging it out with data, I''ve been able to show clients exactly why I''m proposing a specific editorial strategy. It''s all thanks to insights mined from search queries and social data. Here are just three reasons.

Data 96

Data Privacy Infographics Measurement 96

Contently - Strategy

AUGUST 23, 2024

Define how you will measure success What does success look like for your content marketing goals? Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Analyze the performance data to identify potential issues, such as lack of engagement or poor SEO.

Strategy 59

Strategy SEO Infographics Meeting 59

Business Wire

OCTOBER 30, 2017

Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Once your holiday season is over it will be time to measure the success of your work. Humans are visual learners.

Infographics 154

Infographics Travel Product Launch Video 154

Burrelles Fresh Ideas

OCTOBER 17, 2023

Understanding the risks, adopting best practices, and investing in robust cybersecurity measures are crucial for safeguarding our digital realm and ensuring a secure and prosperous future. These attacks involve encrypting an organization’s data and demanding a ransom for its release.

Education 112

Education Employee Measurement Agency 112

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Guard one’s digital identity with strong passwords, be wary of phishing scams, and implement necessary security measures to protect devices and data.

Media 78

Media YouTube Transportation eBook 78

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. Product Creation.

Digital PR 71

Digital PR Construction Case Study SEO 71

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill untaps the potential of your data. We know it’s all about the data. But your data is only of value if you can use it to plan and create better content or refine strategy. Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication.

Tools 147

Tools Radio Data Instagram 147

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Launch your measurement plan.

eBook 137

eBook Product Launch Software Internal 137

Newsfile

JANUARY 30, 2024

As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. ROI: Financial return compared to PR costs.

Trends 105

Trends YouTube Video Social Media 105

Contently - Strategy

AUGUST 15, 2024

From there, outline your specific goals, making sure they’re measurable and achievable. You can dig through your research and data to create buyer personas. Conduct a content gap analysis Now that you have goals and data, you’re almost ready to begin producing new content. What are they likely to buy?

Content Marketing 65

Content Marketing Strategy How To Marketing 65

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Measurement. With X data, we are going to focus on Y. Think about how much more of an impact you’ll make when you’ve whittled a 10-slide deck down to 3 slides of impactful data that can help the business immediately. Earned (publications like The New York Times). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Sword and the Script

DECEMBER 22, 2020

Many of the blog posts published here are based on survey research, analytical studies or other sources of data. The Deloitte and the CMO Club survey also found, “The most sought-after skills: data science (78%), analytics (68%), and user experience (60%).”. Source: A PR View of Media Bias [Survey Data] ). Are PR pros truthful?

Survey 172

Survey Marketing B2B Study 172

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.

Communications 383

Communications Tools Google Resources 383

Buzzstream

NOVEMBER 6, 2024

Leveraging First-Party Data for Unique Insights The product-led approach creates original insights and reports using proprietary data. Repurposing Data Across Content for Long-Term Value To maximize the ROI of the data-driven reports, they then by repurpose insights across various content formats (SEO posts, product pages, etc.).

Digital PR 83

Digital PR SEO Data Report 83

Sword and the Script

DECEMBER 28, 2022

Read more: The Average Cost of a B2B Content Asset is $2,791 [Data Analysis]. The Forrester survey data breaks it down into an average of 15 digital interactions and 12 human interactions. Similar Web); 50% said the number of placements/mentions; 41% said email open rates; 36% said clicks / CTRs; Read more: PR measurement.

B2B 113

B2B Marketing Survey Software 113

Cision

APRIL 23, 2015

Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Use data and even phone calls to build a comprehensive picture of your audience.”. Others may want visual content, such as video and infographics. 2015 B2C Content Marketing Trends.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Buzzstream

FEBRUARY 1, 2018

To surpass your outreach goals, you need data on your campaigns and your results. But what exactly are you supposed to do with all of that data? You’re about to learn how to improve your link building outreach using hard data, courtesy of Ben Dahlman, Operations Analyst, and Jordan Yocum, Leads Coordinator, at Page One Power.

Data 67

Data How To Analysis Comparison 67