This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Companies issue a news release when they have a job to do: to spread the message of a productlaunch, an exciting corporate expansion, or the addition of a new executive. Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data. Target your audience.
The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.
Make it easy for reporters to tell a compelling story by adding photos, videos, and infographics. Give them easy content to use including infographics, PDFs, and Customer Testimonials. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.
Show photos of your product being used. Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. For company launch, take a tour of your facilities.
Whether it was a viral social media campaign , a groundbreaking productlaunch, or a crisis management triumph, set the stage for the journey ahead. Harness the Power of Data Visualization Enhance the credibility of your case study by incorporating hard data and statistics.
ProductLaunches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Adobe: Harnessing Data Power Adobe’s forecast of $221.8 Press release examples like the following effectively use data to paint a picture of consumer behavior during the holidays. billion in U.S.
And this process might look very different for multiple pieces of content surrounding a significant productlaunch versus a one-off blog post. If the asset is part of a major productlaunch or marketing campaign, consider sharing it with employees across the entire organization using a larger internal communications plan.
Its purpose is to announce something newsworthysuch as a productlaunch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.
Companies issue a news release when they have a job to do: to spread the message of a productlaunch, an exciting corporate expansion, or the addition of a new executive. Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data. Target your audience.
List and rank the top five most effective PR strategies for the technology industry, focusing on new productlaunches. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.
Here are some common types of Tech PR and how they’re implemented: ProductLaunch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.
You can also use shorter ‘clips’ to tease longer videos or productlaunches while encouraging people to watch the entire long video content on the company website or YouTube channel. Convert To InfographicsInfographics are an effective way to share information visually.
Its purpose is to announce something newsworthysuch as a productlaunch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.
Adding images, videos, or infographics to your release will make it more visually appealing and help get your point across. If your release is about an event, a productlaunch, or some research, for example, it will be hard to get your point across without these added in. This helps the reporter to follow up if necessary.
It is no secret that journalists love data, so if you can provide new and proprietary data, along with an analysis, you will quickly become a trusted source to them. Data-driven press releases are a great way to establish your brand as an industry thought leader. How do you know what warrants a key takeaway?
list and rank the top five most effective PR strategies for the technology industry, focusing on new productlaunches. Data-driven PR Data-driven PR uses analytics to guide PR strategies. It focuses on media coverage, audience data and social trends to improve campaign effectiveness. Increasing Multimedia 5.
Data shows that the average adult attention span is shrinking, with scientists’ estimates around eight seconds. When producing infographics, photography and video for content marketing or company news, a consistent look and feel is just as important as it is in your logo. Stand out in a sea of content. The result?
Some noteworthy press release topics you might want to keep in your arsenal include productlaunches, hiring new executives, business events, crisis management, social initiatives, and receiving awards. The amount of information, data, and news we consume on a daily basis is staggering today. Craft a Good Headline.
One way to juice a seasonal story is with interesting and quirky data to update or round it out. Another good idea: draft a simple byline or blog post on “Scary Customer Stories” or “Nightmare ProductLaunches.” We do an annual Halloween PR blog post that’s always well-received.
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content