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For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.
Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. Surveys are the data gift that keep giving.
Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. Jon: “It’s all about storytelling and I’ve been telling stories in one way or another my entire life. “I’ve been telling stories in one way or another my entire life.”.
SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Then, a peer recommended SumAll, after a lengthy Facebook discussion.
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Seamless transitions between sections ensure a compelling storytelling experience. Harness the Power of Data Visualization Enhance the credibility of your case study by incorporating hard data and statistics. Break down the case study into manageable sections such as the challenge, strategy, execution, and results. Here's why.
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and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g.
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As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach. It’s pure storytelling. WebpageFX predicts that by next year, 90% of online content will be video.
It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. Digital technology and the cloud have caused content and data to explode. Get all the tips you need from our free e-book “A Roadmap to Multimedia Storytelling.”
Social media today is about visual storytelling and each platform has developed its own shorthand, a unique language if you will. Infographics are your key language elements here. Take an image and create a visually engaging infographic by adding important data points, or create a diagram to highlight elements of interest.
The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.
When it comes to storytelling, quality over quantity is a pretty standard rule of thumb. Compelling storytelling can expand your audience and strengthen the bond you have with your customer base. This week’s roundup is chock full of advice to spice up your storytelling. Pedal-powered Storytelling. ” 4.
This week we help you get started with these nonprofit storytelling tips. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. 3 Tips for Inspiring Nonprofit Supporters Through Storytelling. INFOGRAPHIC: A Nonprofit Storytelling How-To. INFOGRAPHIC: A Nonprofit Storytelling How-To.
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Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Crafting such a company story involves capturing complex financial data into a narrative that actually resonates with investors. Storytelling helps to differentiate the company from the competition in a crowded market.
Use storytelling techniques to make content more memorable. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Use data-driven insights to inform future decisions. That means creating high-quality content that is informative, engaging, and relevant to the target audience.
The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. In investor relations, it is a powerful mechanism to render complex data more digestible and captivating. This insight underscores the effectiveness of storytelling in the corporate context.
The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. In investor relations, it is a powerful mechanism to render complex data more digestible and captivating. This insight underscores the effectiveness of storytelling in the corporate context.
This means distilling complex financial data into a story that resonates, highlighting key achievements and the strategic roadmap ahead. Through storytelling, IROs can forge an emotional bond with investors, making the company's journey relatable and its vision clear.
We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. On athenaInsight , the brand’s main publication, creators explore healthcare trends, speak to issues affecting physicians, and unpack the latest medical data.
Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity. Consider using videos, infographics, quizzes, and live streams to cater to diverse preferences. This data can help brands refine their strategy and optimize their content for better results.
Storytelling Fintech companies, among a sea of competitors, must stand out. PR can alleviate these concerns by underscoring stringent security measures, adherence to industry regulations, and commitment to data privacy. A strategic communication approach, clear and consistent, is fundamental. This is the domain of public relations.
It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.
Video, infographics, images and – yes, even blogs – each have their particular advantages, but they’re more powerful when combined into a multi-faceted experience. Multimedia Delivers “Real Beauty’s” Real Storytelling Power. Infographics use data and images to drive storytelling for a richer viewer experience.
Storytelling. Data and Statistics. Companies in the robotics industry will always get questions about data and statistics. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling.
Depending on your audience and goals, a long-form blog post, a video, or an infographic may be more appropriate. Using the data gathered from your KPIs and feedback from your organization, you can optimize each piece of content as more information becomes available over time. The right format depends on your target audience and goals.
This content can take the form of articles, videos, infographics, webinars, and more. Personalized communication and data analytics Digital PR enables personalized communication like never before. Seamless storytelling across channels In the digital age, storytelling remains at the core of effective PR.
Be a storyteller – a smart one. This year, instead of creating content that is in any way “haphazard,” make a point to embrace data and understand your audience. Now is the time to create content with great intention. Create content that actually stirs a desired reaction. If it doesn’t, why add to the content clutter?
Videos, photos, infographics, charts…they are everywhere. The Rise of Videos, Images and Content in Media Relations. These days, we hardly notice how much we are surrounded by multimedia content. Social media, email blasts, blogs, traditional media (duh, obviously). Most of the time it passes us by like dust in the wind.
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And as an information industry, we are powered by data. At World of Watson, IBM data scientists demonstrated the latest technology solutions for delving through millions of papers, articles, and data to find hidden patterns and powerful insights. Tell Better Data Stories. Every single one. It’s information.
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