5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. According to a 2022 study by PwC, 78% of global defense companies identified cultural adaptation as a critical factor in successful international contracts.

Internal 78

Internal International Crisis Management Technology 78

Onclusive

FEBRUARY 7, 2020

Though a large majority of releases are sent on the same days and at roughly the same times, hard data to support these strategies did not exist. The post Data-Backed Tips to Optimize News Release Distribution appeared first on Onclusive.

Data 273

Data Study Social Media Analysis 273

ImPRessions - Crenshaw Communications

MAY 11, 2020

One way to do it is through shrewd use of data. Whether it’s ad tech or cybersecurity , B2B news is generally underpinned by data. Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach.

Data 234

Data B2B Survey Banking 234

Onclusive

JANUARY 27, 2020

The post Benchmarks Report Shares Key Information on News Release Data appeared first on Onclusive. For a more in-depth look at the robust findings of the report, download your own copy and share with your team.

Data 273

Data Report Study Analysis 273

Business Wire

DECEMBER 7, 2023

See the team’s insights and predictions on AI (its impact on public relations, journalism, and international news media), social media, data privacy trends, and more. Business Wire’s Media Relations Team has meticulously observed trends throughout 2023 that have made an impact on the media relations world.

Media Relations 433

Media Relations Trends Blogging Privacy 433

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Internal Communications. Data Journalism. Relationship building takes time. Media Training.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

ImPRessions - Crenshaw Communications

MAY 3, 2021

PR pros and comms teams should consider developments in relevant international regions as a way to expand thought leadership for company executives. Moreover, given how interconnected the business world is today, international news stories, trends, and policy changes often have ripple effects that impact the U.S.

Retail 368

Retail Media B2B Pitching 368

NewsWhip

NOVEMBER 20, 2024

The short version is this; he’s a preeminent leader in the field of data-driven insights, and a valued NewsWhip client. Throughout his career, Zach has consistently employed targeted use of data, turning it into actionable insights no matter how complex, especially during crises. .” This is Zach Silber’s mantra.

Data 78

Data Storytelling Policies Employee 78

Onclusive

JUNE 24, 2020

Seek internal experts. Your internal staff are the true experts on your company and your offerings, so don’t hesitate to recruit them to create material. All of this information should lead to more data-driven decision making and the optimization of future content.

Strategy 418

Strategy Media Advertising Advertising 418

ReimaginePR

APRIL 14, 2020

The data room software is normally an internet-based application where you could combine processes of featuring information each and every level of controlling private equity economic. The secure data room is a modern day solution just for the control of exclusive capital. were created and saved by specialized VDR corporations.

Data 177

Data Newspapers Employee Software 177

5W PR

JANUARY 30, 2025

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

MARCH 29, 2022

The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. What are their international and global capabilities? . What to look for in a PR measurement solution. How comprehensive and relevant is their media monitoring? How Onclusive measures up.

Measurement 370

Measurement How To Analysis Hotels 370

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity. Yellowdig is an internal collaboration tool. I discovered.

Communications 383

Communications Tools Google Resources 383

Onclusive

AUGUST 9, 2021

PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. Internal Communications. Data Journalism. Relationship building takes time. Media Training.

Training 370

Training Media Training Crisis Communications Reputation 370

Onclusive

AUGUST 10, 2021

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JULY 27, 2023

A successful campaign requires research, data-driven insights, audience identification, objective setting, messaging strategies, and much, much more. With this data, you can make fully informed decisions about what activities you should focus your attention on. Why should you prioritize strategic PR planning?

Tools 354

Tools International Resources Internal 354

ImPRessions - Crenshaw Communications

NOVEMBER 9, 2021

Data and research. PR people should never let good data go to waste. There’s often the opportunity to package existing internal data, which can offer an opportunity for PR teams to convey expertise or make news. Data visualizations. Just because you don’t have a full report doesn’t mean the data is useless.

Content Marketing 309

Content Marketing Case Study Marketing Data 309

Onclusive

JUNE 1, 2023

Social media monitoring captures data on the performance of social media activity from both your company and your competitors. When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. This will reveal unmet customer needs.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . The Drum covers plenty of different facets of ad tech, from data and privacy to the future of television, even eSports.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Contently - Strategy

SEPTEMBER 30, 2024

Virginia & California lead the charge on data privacy Virginia and California have taken the lead in data privacy with laws that grant residents significant control over their personal information. How do international regulations like the GDPR influence U.S. social media laws?

Social Media 107

Social Media Privacy Brand Branding 107

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

5W PR

APRIL 10, 2025

Defense technology companies face strict regulations around exporting products, services, and technical data internationally. The International Traffic in Arms Regulations (ITAR) and Export Administration Regulations (EAR) create a complex web of requirements that organizations must follow. According to the U.S.

Technology 78

Technology Communications Training Education 78

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. We have to look at external data to really be able to understand.”.

Brand 370

Brand Branding SEO Engineering 370

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

Data-Driven PR 286

Data-Driven PR Measurement Data Report 286

Onclusive

FEBRUARY 28, 2022

Supporting PR decisions with data is no longer a luxury, but an expectation from the C-suite. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training. PR measurement is one of the most important elements of a solid communications strategy in 2022.

Measurement 368

Measurement Guidelines Data Education 368

Cision

DECEMBER 4, 2017

GitLab, a startup with $25 million in funding, got into a major PR embarrassment when one of its employees accidentally deleted client data from the primary database server. To make matters worse, all attempts to restore the complete data failed. We accidentally deleted production data and might have to restore from backup.

Crisis 271

Crisis Brand Branding How To 271

Stern + Associates

FEBRUARY 13, 2024

As International Women’s Day approaches on March 8 th , we join the global community to celebrate the theme of “ Inspire Inclusion.” Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations?

Internal 133

Internal International Groups Employee 133

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

For PR pros, understanding and adapting to this shift is crucial for maintaining relevance and delivering value to internal and external clients. Structured data and schema markup Structured data and schema markup are foundational elements of SEO that are gaining more prominence in the era of voice search.

SEO 339

SEO Reputation Local Consumer 339

5W PR

FEBRUARY 8, 2025

Public relations professionals face unique challenges when developing campaigns for international audiences. Data-Driven Cultural Intelligence Modern PR teams can now leverage data analytics to inform cultural strategy. Leading organizations maintain networks of local experts who provide nuanced perspectives on data findings.

Local 78

Local Training Data Consumer 78

Onclusive

DECEMBER 22, 2017

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. With the availability of so much data today, there has been a seismic shift from creating ‘buzz,’ to much more data-driven outcomes. AirPR: What makes great content? How do you get noticed above the noise?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

5W PR

JANUARY 7, 2025

Collaborate with international travel agencies and online booking platforms to reach a wider audience. Provide information and booking options in multiple languages to cater to international visitors. Use data analytics to identify regional trends and preferences. Empower local teams to execute campaigns with a local touch.

Hotels 78

Hotels Local Marketing Engineering 78

ImPRessions - Crenshaw Communications

JULY 14, 2020

Below are a few tools every PR pro should master to maximize efficiency and score points with internal or external clients. Survata is a useful tool to produce, showcase and capitalize on research data through the production of surveys. If well designed, a simple survey can garner coverage when there isn’t any original news.

Tools 295

Tools Software Survey Meeting 295

5W PR

MARCH 29, 2025

Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment. Guest Education: Beyond Leave No Trace While basic environmental messaging remains important, leading resorts now take a more sophisticated approach to visitor education.

Energy 78

Energy Education Employee Training 78

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. Bridging the gap between effective internal communications and cultivating an engaged workforce is not without its challenges, as I’m sure we’ve all experienced in our respective workplaces from time to time.

Internal 97

Internal International Communications Employee 97

5W PR

MARCH 17, 2025

million in 2023, according to IBM’s Cost of a Data Breach Report. The most effective programs use Security Information and Event Management (SIEM) platforms to aggregate and analyze data from multiple sources. Regular vulnerability assessments should scan both internal and external-facing assets.

Crisis 78

Crisis System Analytics Analysis 78

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. Join us for the “Using Data to Grow Your PR Budget & Your Team” webinar on April 30th!

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259