5W PR

MAY 31, 2024

Building trust In an era dominated by digital nuances, data breaches, and cyberattacks are capable of wreaking havoc on a company’s reputation. Establishing thought leadership and expertise PR provides a platform for cyber tech firms to earn recognition as thought leaders in the industry.

Industry 78

Industry Privacy Crisis Crisis Communications 78

PRSay

JULY 23, 2024

AI policies should help your employees use AI tools ethically and securely, consistent with your organization’s values If your organization uses an internet-based AI tool such as ChatGPT, then data shared will become part of the tool’s training and available to other users. Action steps Don’t go it alone! Hall, APR, J.D.,

Policies 109

Policies Ethics Privacy Training 109

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. They discussed the ethics of data sourcing and activation to a packed room in Aria.

B2B 208

B2B Trends Retail Privacy 208

Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure.

Survey 112

Survey Software Technology Tools 112

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. The research company polled 15,000 consumers across 15 markets, including the U.S. 73% trust a business that “protects my personal data.”.

Brand 109

Brand Branding Survey Customer Service 109

Contently - Strategy

JUNE 13, 2024

Some marketers are even asking the provocative question: Does SEO have a future at all? What’s more, the shifting landscape is likely a good thing for marketers and users alike—more competition might well lead to new opportunities for brands to innovate, as well as improved user experiences.

SEO 52

SEO Google Privacy Engineering 52

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. With Morningstar analysts already predicting that Threads advertising revenue could range between $2-3 billion annually, marketers are unlikely to have to wait long for paid options.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. 17 million views later, Momondo has a permanent piece of precise thought leadership and CSR. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. As of this post, it has reclaimed $134B in lost market value.

Crisis 136

Crisis Privacy Airlines Facebook 136

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. Knowing more about their R&D and tech chops can inform story-telling and thought leadership efforts and become part of the larger company narrative. Identiq: Anti-fraud privacy protection for e-commerce.

Technology 177

Technology Comparison Case Study Privacy 177

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. What staffing are we going to do, our financial data, HIPAA issues? I had a great leadership team.

Ethics 79

Ethics Privacy Data Financial 79

Sword and the Script

OCTOBER 25, 2022

The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Lines between what constitutes PR and content marketing continue to blur. Adherence to privacy regulations.”.

Communications 124

Communications Crisis International Internal 124

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

For example, if you rep an online roommate pairing service, you will want alerts on news topics like the apartment rental market, housing regulations, or even roommate horror stories. Data breaches and hacks have become almost a daily occurrence, necessitating a steady stream of reusable content. Choose the right media.

Pitching 136

Pitching Media Privacy YouTube 136

Deirdre Breakenridge

FEBRUARY 13, 2015

We’ll be exploring topics that include how healthcare organizations are creating quality content and marketing best practices, managing healthcare privacy online, understanding the social life of health information and consumer behavior, as well as the role that social media plays in educating patients. Susan Young ( @SueYoungMedia ).

Healthcare 150

Healthcare Community Twitter Communications 150

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment. A company crisis is looming.

Company 136

Company Interviews Reputation Privacy 136

PR 20/20

SEPTEMBER 29, 2020

Artificial intelligence is forecast to have trillions of dollars in annual impact, yet most marketers still struggle to understand what AI is and how to pilot it in their organizations. As a marketing agency, we realized our business and our clients were going to be affected by AI, as would the marketing industry.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

APRIL 23, 2019

This leads me to wonder if the answers had been organized into a more traditional marketing framework – awareness, brand building, leads, conversion and loyalty – if the results would have shown greater alignment. Indeed, the best marketing already adopts the more relatable aspects of communications and PR.

Technology 132

Technology Study Communications Survey 132

Karen Freberg

NOVEMBER 28, 2017

The title of the book is “Outside Insight: Navigating a World Drowning in Data,” and I was amazed with how fast I was able to get through it. However, to be proactive and adaptive, we have to shift how we approach our data analysis and application, which brings forth the Outside Insight perspective. Minute Maid, USPS, etc).

Data 42

Data Media Case Study Social Media 42

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising. There are several marketers in the space today that made their name on that platform.

Google 72

Google Privacy YouTube Data 72

Shift Communications

SEPTEMBER 21, 2017

How Is The Market Changing? We’re also seeing increased investment and market crowding. New Study Says Apple May Be Overselling Its Differential Privacy Protections In MacOS and iOS; Apple Disputes Study’s Findings. How does this factor into PR and marketing strategies for B2B security vendors? Offer something legitimate.

B2B 60

B2B Leadership Crisis Communications Technology 60

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. The lines are blurring among the disciplines of public relations, marketing, IT and customer service, and the need increases to create more collaborative teams and hybrid professionals. The path ahead is bright and exciting.

Privacy 60

Privacy Ethics Mobile Conference 60

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 193

Marketing Content Marketing Data Social Media 193

David PR Group

JUNE 8, 2017

And this is not new data, so I bet the number is higher.). Nearly 40% found positive information like undisclosed leadership roles and community service. Don’t hide behind privacy settings. In the end, there is no such thing as privacy. Here are some highlights: You will be Googled when applying to college. –John.

Privacy 66

Privacy Reputation Google Engineering 66

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 196

Writing Communications Marketing B2B 196

PR 20/20

OCTOBER 10, 2019

PR 20/20 launched Marketing Artificial Intelligence Institute in November 2016 with the mission to make AI more approachable and actionable for modern marketers. We wanted to understand and apply AI ourselves, and figured other marketers might be curious too. And how do you get marketers to explore AI and take action?

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

SEPTEMBER 22, 2016

Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information. At the same time, we must balance our obligation to the broader public and ensure the free flow of information so that our audiences have the best data available to make decisions.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. One new product for Cision. Reporting threads.

Software 126

Software Pitching Ethics Privacy 126

PRSay

JULY 12, 2024

PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024.

Trends 179

Trends Publicity Survey Privacy 179

5W PR

MAY 24, 2024

Thought leadership emerges as another influential instrument in PR’s repertoire. It cultivates credibility and proves a deep comprehension of the market, its challenges, and prospective solutions. Investor engagement Effective PR is about more than just press releases and media coverage. PR plays a vital role here as well.

Financial 78

Financial Privacy Infographics Leadership 78

Deirdre Breakenridge

JUNE 27, 2018

The Biggest Changes for Marketers in a New Era of Global. As the face of the company, marketers see their roles changing to fit this new environment. They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. Tips for Taking Action. Pay attention to ethics.

Marketing 164

Marketing Ethics Local Technology 164

Contently - Strategy

FEBRUARY 8, 2022

More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. I promptly headed to the social media platform and stripped my profile of 99 percent of its data points. Marketers shift their stance on targeted ads. Attack of the bots.

Advertising 138

Advertising Advertising Privacy Apparel 138

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 77

Creativity Study Survey Advertising 77

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. It’s now more crucial than ever to proactively assess vulnerabilities and create systems to intercept and neutralize issues before they become crises.

Reputation 183

Reputation Privacy Banking Ethics 183

Presspage

AUGUST 12, 2022

Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. When enterprise-grade security is baked in, so are confidentiality and privacy. With all the parts connected up, all the people empowered and energized, and all the data safe and secure.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. When enterprise-grade security is baked in, so are confidentiality and privacy. With all the parts connected up, all the people empowered and energized, and all the data safe and secure.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78