ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Performance Metrics: Analyze data collected from monitoring and analytics in order to assess the success of the campaign. However, the work doesn't end once the press release is distributed.

Crisis Management 264

Crisis Management Analytics Radio Analysis 264

Onclusive

JUNE 29, 2018

AirPR Co-founder Sharam Fouladgar-Mercer and Brain + Trust Partners CEO Scott Monty shared thoughts on what questions to ask during a PR crisis, who in your company do you need to get involved during a PR crisis, how to have the appropriate systems in place in advance, how to leverage data during a crisis, and what tools will help.

Crisis 186

Crisis How To Brand Branding 186

5W PR

JANUARY 30, 2025

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

SEO 143

SEO Social Media Crisis Communications Media 143

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. Using data & technology to support your business case.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

Onclusive

NOVEMBER 10, 2021

In this step, you’ll determine exactly how the data will be collected, over which period of time, who will be involved in collecting and analyzing the data, and how the findings will be compiled and presented. Analyze the data you’ve collected. There are many PESTLE analysis templates available online. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity. It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Here’s a subset: CES (Early January) : The Consumer Electronics Show is an ideal platform to announce new tech products or share thought leadership pieces predicting tech-related trends for the new year. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Cision

MARCH 16, 2016

Are you trying to measure the success of your campaigns without metrics like the majority of brands? You can update any estimated numbers once you’ve measured your links’ performance; for now, you simply need numbers to work towards. Measure Performance. Improve With Data. Understand The Parameters.

Measurement 120

Measurement Product Launch Analytics Facebook 120

Business Wire

OCTOBER 30, 2017

Once your holiday season is over it will be time to measure the success of your work. Utilize the data Business Wire provides including metrics on volume, sentiment, influencers, geographic location, and virality.

Infographics 154

Infographics Travel Product Launch Video 154

5W PR

FEBRUARY 2, 2025

As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training. Virtual press conferences and product launches now allow journalists and influencers to participate in immersive presentations from anywhere in the world.

Storytelling 78

Storytelling Brand Branding Transportation 78

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 134

eBook Product Launch Software Internal 134

Contently - Strategy

APRIL 28, 2022

As a result, you’ll collaborate more effectively with other teams, better align marketing with product changes and other high-level business updates, and make more relevant data-driven marketing decisions. Make data-driven content decisions. Measure your content downloads and views to see what types work best.

Product Launch 131

Product Launch Measurement Marketing Meeting 131

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customers filter contacts by location, topic data, job title and other characteristics.

Media 108

Media Radio Television Engineering 108

NewsWhip

OCTOBER 3, 2023

Get data where you work We’re focused on delivering NewsWhip insights into the hands of as many people as possible — both users of our product and non-users, and we want to do that in a way that fits with the way those people are already working.

Product Launch 97

Product Launch Data Crisis Measurement 97

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Media Lists and LinkedIn.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. Collect Market Data. Use the data to determine how your brand story corresponds with market trends.

Creativity 111

Creativity Data Measurement Product Launch 111

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 99

Product Launch Survey Banking Pharmaceuticals 99

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 202

Marketing Content Marketing Data Social Media 202

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Here are some fundamentals that will guide you in crafting a winning PR program. Write a rock-solid PR plan.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

APRIL 9, 2024

the 2024 edition report is based on 2023 data). The last time I reviewed it was in 2021 , which was based on 2020 data – the year of the pandemic. For example, host a single webinar for a new product launch but offer break-out rooms by customer segments such as executive sponsors, daily users, admins or technical users.

B2B 136

B2B Study Report Product Launch 136

Cision

MAY 11, 2016

Today’s opportunity cost can be measured in unanswered tweets and reactive communication. We examined a sample of social data and estimate that 198,000 posts appeared during the outage (May 10-11) that mentioned NA14 (or #NA14) and 1.6 At that point, the system failed completely and Twitter erupted with complaints. Be Prepared.

Crisis 120

Crisis System Product Launch Reputation 120

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. Use this data to make adjustments during the campaign, such as refining messaging or reallocating resources to high-performing channels.

Examples 104

Examples How To Product Launch Print 104

Prowly

JANUARY 31, 2025

This guide shows you exactly how to analyze a brand and transform raw data into actionable insights for your PR efforts. Measure campaign effectiveness? Step 2: Collect data Gather data from all the channels you use that could inform your brand analysis. Need to strengthen your brand strategy but not sure where to start?

Analysis 104

Analysis Brand Branding How To 104

NewsWhip

AUGUST 22, 2024

So, today, we’re going to delve a little deeper into different parts of the framework, and illustrate them with real-world data. An FMCG brand could measure its own brand alongside plastic waste and inflation. If your comms measurement doesn’t align with the business side, you’re in danger of creating a disconnect.

Measurement 78

Measurement Data Privacy Product Launch 78

5W PR

AUGUST 26, 2024

Data-driven insights and optimization Influencer marketing is not solely about creativity; it’s also about data and measurement. This data can be used to optimize future campaigns, refine targeting, and identify high-performing influencers.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. It should be tailored to the specific sector and company, addressing potential threats like data breaches, service interruptions, security glitches, or bad press.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Prowly

FEBRUARY 28, 2025

IDENTIFY THE RIGHT ADVOCATES WITH DATA-DRIVEN INSIGHTS Understanding brand advocates A brand advocate is anyone who actively supports or promotes a brand by sharing their positive experiences, like recommending products and services or encouraging the people around them to engage with that brand.

Brand 104

Brand Branding Employee Case Study 104

5W PR

JANUARY 3, 2024

Utilizing data to measure the effectiveness of marketing efforts. Marketing is focused on driving sales and promoting products. Marketing often involves specific campaigns tied to product launches or promotional periods. The success of PR is measured by changes in perception, trust, and overall reputation.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Shift Communications

AUGUST 17, 2018

Two key items worth revisiting include product launches and strategic partnerships. Pairing earnings results with the latest data from a new product is an even easier sell, especially if the product or service was well-received at launch. Measure the impact of new blood. faster load times) and more.

Pitching 83

Pitching Product Launch Data Measurement 83

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Data-driven PR Trends PR pros are using data-driven analytics to guide PR strategies. Reach and Impressions : Measures the potential audience size for your posts.

Trends 105

Trends YouTube Video Social Media 105

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. The future of these results will become even more specific and useful as more data is collected, making ideal earned placements with detailed information increasingly important.

Media 100

Media Print Radio Consumer 100

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Measuring impact and adjusting strategies One of the distinctive features of strategic communications is the emphasis on measurement and evaluation.

Communications 78

Communications Policies Product Launch Reputation 78

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

5W PR

APRIL 8, 2024

Backing new product launches The debut of a new digital financial product, say a mobile budgeting app or robo-advisor platform, demands a skillfully crafted PR campaign. Celebrating industry awards and recognitions for ethical behavior further fortifies trust.

Consumer 78

Consumer Financial Ethics Banking 78