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Welcome back to our blog series about data-driven PR campaign planning! This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Who are the most impactful ones based on past data?
PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.
PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th.
Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement. One of the most common questions I get when presenting a PR measurement report is “But what does that mean?” The post How Data-Driven Measurement Demonstrates Business Value appeared first on Onclusive.
As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned mediameasurement strategy. What Matters to Our Brand?
The study reveals benchmarks for average socialmedia and news engagement of news releases, the optimal days and times to publish a news release to maximize social engagement and earned media articles as well as best practices for boosting news release performance with multimedia.
Today’s press releases work harder – they attract journalists, reach consumers directly, boost SEO rankings, and generate socialmedia buzz. They add structured data markup and ensure proper formatting across devices. According to Pew Research, 48% of adults get news from socialmedia.
Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics.
In our final blog series of the year, we take a closer look at 2021 G2 Crowd ratings and spotlight the key criteria for choosing the unified earned, owned and socialmedia monitoring, media relations and PR analytics platform that best suits your needs as a modern communicator. Getting to ROI through business impact measurement.
Socialmedia listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. This will reveal unmet customer needs.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.
Today, I am pleased to announce that Onclusive has been selected by Business Wire, the global leader in news release distribution, to power a new reporting application which measures the effect of Business Wire press releases. This new report represents the most holistic set of metrics available to measure the effect of the newswire release.
This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. You’ve done the research, crafted your powerful pitch, and sent your media campaign out into the world.
Welcome back to our blog series about earned media strategy and measurement! While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past).
Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Iterative PR Measurement. SocialMedia & Community Management. Data Journalism.
Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, socialmedia amplification, and sentiment, in a single measurement.
In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. SocialmediaSocialmedia provides a great opportunity to amplify your earned media content.
In addition to organic search optimization, two other methods of promotion include distributing your content on your socialmedia channels as well as asking staff to promote to their personal networks – and both of these tactics are free. Measure and improve. Owned media strategies are no exception.
Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . What is more, the executives to whom PR reports now expect data to inform decisions and evaluation.
To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.
To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with socialmedia engagement. Data says ‘yes.’ What makes a technology news release stand out in a sea of tech news? ’ appeared first on Onclusive.
Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Media Monitoring & Analysis. MediaMeasurement.
This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers. Media monitoring must be comprehensive. Just having media monitoring in place is no longer sufficient for PR and communications success. Don’t miss out on social listening.
What makes a brand “best in class” when it comes to socialmedia marketing? Clients are constantly asking me what other companies are doing in terms of socialmedia marketing best practices. Companies want to learn and get better at socialmedia marketing–yes, even in 2021.
SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my socialmediadata. SumAll allows you to look at your Twitter data over time and to look at data sets together for a more complete picture of your activity.
As B2B PR specialists, our team has helped adtech, data and cybersecurity brands like SOCi, MediaRadar, Lotame, National Cybersecurity Alliance (NCA), and Digital Remedy seize news opportunities. SOCi offered insights on Threads’ implications for socialmedia marketing, showcasing their expertise and thought leadership.
It’s become one of the most prevalent questions in the socialmedia industry. I’ve been doing socialmedia audits for midsized and large companies for years. Recent reports I’ve seen, put most socialmedia teams in the 1-3 person range. The post How often should you post on socialmedia? (A
As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.
Socialmedia has fundamentally changed how brands connect with their audiences, shifting public relations from traditional press releases to real-time, multi-platform engagement. This evolution demands a strategic approach that combines data-driven insights with platform-specific storytelling.
That’s why media monitoring, sentiment analysis and competitive intelligence gathering are your best friends in a time of crisis. It is also critical to be able to measure how your response is resonating with your intended audiences and how your brand reputation is faring during a crisis. DO measure your impact as things unfold.
Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving socialmedia landscape, and navigating unpredictable news cycles. Data wants to be managed PR teams need data to feed AI, and data needs governance.
In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.
Today, I am excited to announce that Onclusive and The RepTrak Company have entered into a strategic partnership to combine the world’s leading reputation metrics with AI-powered media analytics. Our data, in combination with RepTrak’s, gives communications teams a clear objective against which to optimize.
friendly reminder in times of uncertainty and misinformation: anecdotes are not data. good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Steak Umms takes a (big) stand on Twitter.
Powered by our proprietary global newscrawler and advanced data science, Onclusive now empowers communications teams with a fully unified earned, owned, and socialmedia relations and monitoring platform to enable every step of the PR process.
Would it be valuable to understand how your messages get amplified on socialmedia and drive website actions? Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped.
We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. This has led to a data revolution, with marketing moving away from being a perceived cost center, to being recognized as a true driver of revenue. So which comes first?
As we shared in our last blog post, Business Wire and Onclusive recently collaborated to report results from the first-ever impact analysis of nearly 17,000 news releases on generating syndicated pick-up, editorial coverage and socialmedia engagement. Friday are best for maximizing socialmedia engagement. .
Today, we’re excited to announce the availability of an expanded product suite that makes premium media monitoring available to all types of organizations. Organizations can now use Onclusive Essentials and Pro ’s instant, AI-driven insights to craft communications strategies and measure their performance.
It’s not news that socialmedia has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.
What makes a brand “best in class” when it comes to socialmedia marketing? Clients are constantly asking me what other companies are doing in terms of socialmedia marketing best practices. Companies want to learn and get better at socialmedia marketing–yes, even in 2021.
Because actually measuring it isnt as obvious as it seems. START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on socialmedia platforms.
Worse, socialmedia companies averaged a score of just 46, below all other business categories. Throw in Twitter for good measure. And the industry’s reputation problems in matters from data security to diversity are well known. Redefine data ownership and privacy. The news isn’t all bad.
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