Onclusive

MARCH 2, 2021

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. Why this roadblock shows up?

Data 312

Data Communications Data-Driven PR Analytics 312

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Technology 246

Technology Company Banking Education 246

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 243

Technology Customer Service Software How To 243

Onclusive

JANUARY 4, 2022

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive. The merger brings us scale and ambition for global leadership.

Groups 195

Groups Technology Reputation Software 195

Onclusive

DECEMBER 20, 2021

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.

Technology 195

Technology Comparison How To Software 195

Agility PR Solutions

OCTOBER 9, 2024

Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. For these scenarios, sophisticated technology is an essential solid defense layer that identifies and promptly addresses threats.

Technology 117

Technology Data Financial System 117

Onclusive

JANUARY 24, 2022

Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Just like media relations, building a perfect pitch has become both an art and a science.

Pitching 370

Pitching Media Data Technology 370

Onclusive

FEBRUARY 28, 2022

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. Date: March 31, 2022.

Measurement 418

Measurement Training Data Technology 418

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Example of video recognition technology. Too complicated?

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

MAY 3, 2021

For example, a retail tech business may focus on price optimization technology, but it may have executives who can speak to broader trends within certain retail verticals or retail as whole — trends like multichannel retailing; micro-fulfillment; or artificial intelligence applications. Use data and assets — or create your own.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Big Data – Big Data is overused because it’s so often used to describe any kind of data. Very few products or technologies are truly groundbreaking.

Big Data 296

Big Data Technology Data Energy 296

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past).

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Can other teams benefit from PR analytics data and shared ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Media Software Analytics 397

5W PR

MAY 21, 2024

Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies. Businesses now use data analytics to measure campaign impact.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more.

Agency 353

Agency Communications Marketing Leadership 353

Onclusive

AUGUST 19, 2021

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development.

Case Study 370

Case Study Strategy Analytics Software 370

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. The Cision Innovation Center, lead by Cision’s Chief Data Officer, David Barker, has developed the Cision ID. Views, Unique Visitors, Repeat Visitors.

Measurement 0

Measurement Media B2C B2B 0

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Onclusive

JUNE 24, 2020

All of this information should lead to more data-driven decision making and the optimization of future content. Ultimately, the right mix of earned, owned and paid tactics will depend on your specific company, so we encourage you to put content at the center of your marketing and communications strategy and let the data tell the story.

Strategy 418

Strategy Media Advertising Advertising 418

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.

Data 158

Data Strategy Marketing Advertising 158

Onclusive

MARCH 29, 2022

The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands.

Measurement 370

Measurement How To Analysis Data 370

Onclusive

JUNE 21, 2017

We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Technology has largely enabled this.” Data and technology don’t have to be scary.

Storytelling 329

Storytelling SEO Community Insurance 329

ImPRessions - Crenshaw Communications

APRIL 8, 2021

For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.

Reputation 305

Reputation Privacy Data Advertising 305

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Onclusive

SEPTEMBER 16, 2019

Business Wire is committed to providing best-in-class insights and analytics, and this is the next step in expanding its communications technology stack. This announcement speaks volumes about the talent of our team, the sophistication of our technology, and the quality of our data. Warm Regards, Dan Beltramo.

Analytics 312

Analytics Media Measurement Mobile 312

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

OCTOBER 19, 2021

In addition, you’ll want to consider alternative solutions and potential risks or downsides involved, and provide any data that can support your case for the investment. Your proposed solution will emerge from collecting and reviewing this information. Five steps to developing a business case. Step 1: Confirm the opportunity.

How To 396

How To Measurement Writing Data 396

Onclusive

DECEMBER 6, 2017

Better Decisions Begin with Data and Artificial Intelligence. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. PRStudChat. Is AI going to take away jobs? Are robots taking over?

Community 148

Community Big Data Media Resources 148

Agility PR Solutions

OCTOBER 18, 2023

Since tech brands (among many others) rely on marketing data to guide funnel optimization and user experience, it’s a logical conclusion that those companies are able to improve internal processes and outcomes thanks to marketing insights.

B2B 117

B2B Technology Marketing Storytelling 117

Stern + Associates

OCTOBER 17, 2023

Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”

Technology 129

Technology System Government Groups 129

Onclusive

APRIL 24, 2019

That’s why Onclusive invented PR Attribution and, as a result of analyzing billions of articles and evolving its attribution technology over the last eight years, has the most comprehensive and accurate solution available today. Using attribution to make data-driven decisions across all of your communications efforts.

Data 57

Data Measurement Technology Strategy 57

Onclusive

OCTOBER 22, 2020

The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. Our data, in combination with RepTrak’s, gives communications teams a clear objective against which to optimize.

Reputation 307

Reputation Analytics Corporate Government 307