5W PR

FEBRUARY 18, 2025

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. PR teams must strike a careful balance between transparency and security while demonstrating the real-world impact of complex technologies.

Technology 78

Technology Wireless Government Guidelines 78

Onclusive

MARCH 2, 2021

One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. Why this roadblock shows up?

Data 312

Data Communications Data-Driven PR Analytics 312

Ronn Torossian

JANUARY 25, 2025

Learn how technology transforms digital PR through data analytics, AI automation, social media strategy and influencer marketing to boost brand engagement The post The Role of Technology in Shaping Corporate Digital PR appeared first on.

Digital PR 195

Digital PR Technology Corporate Analytics 195

5W PR

FEBRUARY 6, 2025

Public relations has shifted dramatically from gut instinct to data-backed decision making. This data helps PR teams craft messages that resonate with specific audience segments. Making Data-Driven Decisions Raw data becomes valuable when it informs strategy.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Reputation Us

MARCH 17, 2025

ReputationUs and Blue Ocean Global Technology now offer its proprietary Reputation Health Score. The RepUs and Blue Ocean Global Technology Reputation Health Score (RHS) is a quick, easy-to-understand snapshot of your organizations reputational health. What Is The Reputation Health Score? Ready to score?

Reputation 78

Reputation Technology Government Employee 78

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Analysis Storytelling 78

Onclusive

JANUARY 4, 2022

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive. The merger brings us scale and ambition for global leadership.

Groups 195

Groups Technology Reputation Software 195

Agility PR Solutions

DECEMBER 17, 2024

Technology companies face crises at an alarming rate. Whether its a data breach, a product failure, or a public relations misstep, the tech industry is uniquely prone to issues that can quickly escalate, causing irreparable damage to a companys reputation.

Crisis Management 78

Crisis Management Technology Crisis Reputation 78

Ronn Torossian

FEBRUARY 6, 2025

Discover how European legal systems embrace transparency and tech with new digital platforms, data protection measures and open justice initiatives for public access The post Legal Publicity Trends in Europe: A Shift Toward Transparency, Technology, and Accountability appeared first on.

Technology 195

Technology Trends Publicity System 195

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. Artificial Intelligence and the ability to gather data are making this possible. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness.

Trends 130

Trends Communications Storytelling Analytics 130

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact.

Analytics 146

Analytics Strategy System Ethics 146

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.

Technology 203

Technology Customer Service Software How To 203

Onclusive

DECEMBER 20, 2021

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.

Technology 195

Technology Comparison How To Software 195

Onclusive

JANUARY 24, 2022

Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Just like media relations, building a perfect pitch has become both an art and a science.

Pitching 370

Pitching Media Data Technology 370

Onclusive

FEBRUARY 28, 2022

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. Date: March 31, 2022.

Measurement 418

Measurement Training Data Technology 418

Agility PR Solutions

OCTOBER 9, 2024

Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. For these scenarios, sophisticated technology is an essential solid defense layer that identifies and promptly addresses threats.

Technology 114

Technology Data Financial System 114

Onclusive

MARCH 24, 2022

This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools. What is a measurement framework?

Measurement 396

Measurement Data Hotels Viral 396

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Example of video recognition technology. Too complicated?

Training 399

Training Video Analysis Data 399

5W PR

NOVEMBER 13, 2024

Privacy-First Practices With consumers and regulators increasingly demanding transparency and data protection, privacy has become a priority across the industry. The end of third-party cookies and the adoption of privacy-first tools, such as data clean rooms, are reshaping how companies approach advertising and audience engagement.

Advertising 157

Advertising Advertising Privacy Ethics 157

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Big Data – Big Data is overused because it’s so often used to describe any kind of data. Very few products or technologies are truly groundbreaking.

Big Data 296

Big Data Technology Data Energy 296

Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past).

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Can other teams benefit from PR analytics data and shared ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Media Software Analytics 397

5W PR

JANUARY 30, 2025

The most effective multimedia elements include: Product demonstration videos Infographics highlighting key data points High-resolution product images Interactive charts and graphs Downloadable media kits Social media-ready visual assets Companies like Samsung exemplify this multimedia approach.

SEO 143

SEO Social Media Crisis Communications Media 143

5W PR

MAY 21, 2024

Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies. Businesses now use data analytics to measure campaign impact.

Technology 127

Technology Trends Company Storytelling 127

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more.

Agency 353

Agency Communications Marketing Leadership 353

Onclusive

AUGUST 19, 2021

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development.

Case Study 370

Case Study Strategy Analytics Software 370

Onclusive

AUGUST 24, 2020

While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.

Analytics 347

Analytics Engineering System Software 347

Onclusive

DECEMBER 6, 2021

Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.

Media 370

Media Comparison Software Enterprise 370

Cision

NOVEMBER 7, 2017

For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. The Cision Innovation Center, lead by Cision’s Chief Data Officer, David Barker, has developed the Cision ID. Views, Unique Visitors, Repeat Visitors.

Measurement 0

Measurement Media B2C B2B 0

Agility PR Solutions

OCTOBER 24, 2024

The integration of Information Technology (IT), Marketing, and Public Relations (PR) is critical to creating cohesive, adaptable strategies that enhance brand visibility, customer engagement, and operational efficiency. In today’s fast-paced, digitally-driven world, businesses cannot thrive in silos.

Strategy 110

Strategy Marketing Technology Data 110

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 370

Consumer Publicity Media Analysis 370

Buzzstream

JANUARY 21, 2025

A new study by researchers at Ziff Davis shows that LLMs may prioritize data from authoritative, high-DA (Domain Authority) publishers. We can also point to relationships with publishers regarding where they are getting the data used to train their datasets. Until now. OK, next, lets look at what Ziff Davis showed us.

Data 71

Data Local Groups Corporate 71

Onclusive

JUNE 24, 2020

All of this information should lead to more data-driven decision making and the optimization of future content. Ultimately, the right mix of earned, owned and paid tactics will depend on your specific company, so we encourage you to put content at the center of your marketing and communications strategy and let the data tell the story.

Strategy 418

Strategy Media Advertising Advertising 418

Agility PR Solutions

NOVEMBER 14, 2024

In an era defined by rapid technological advancements and shifting consumer behaviors, the field of public relations has undergone a remarkable transformation. This op-ed explores the current trends in […] The post The evolution of consumer PR trends in the digital age appeared first on Agility PR Solutions.

Consumer 105

Consumer Trends Analytics Technology 105

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.

Data 157

Data Strategy Marketing Advertising 157

Onclusive

MARCH 29, 2022

The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands.

Measurement 370

Measurement How To Analysis Hotels 370

Sword and the Script

JULY 16, 2024

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. About half (45%) of all B2B technology startups make no effort to market their products. Too little. source ) 10.

B2B 180

B2B Survey Marketing Analysis 180