This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising. Based on the data, we recommend technology PR teams use these three insights to increase the impact of their press releases:
But technology today enables far more useful metrics to analyze earned media, and intrepid communications leaders have found ways to gain support and credibility in the boardroom. Time: 1:00PM EST. The post Using Data to Grow Your PR Budget & Your Team appeared first on Onclusive. Speaker & Webinar Info. Clarissa Horowitz.
PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. One way to do that is to use smart technology to help you out. The story is in the data appeared first on Onclusive.
If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions. What data do you have to support this?
What makes a technology news release stand out in a sea of tech news? Based on the data, Onclusive determined differences in technology news distribution strategies and consumption by consumers and journalists as compared to other industry news releases. The post Technology News Releases: Can you get them noticed?
Customer personalization By using customer data and insights, retailers can tailor products and services to meet the specific needs and preferences of individual buyers. These technologies allow customers to experience products and services in a more realistic way, putting them in a prime position to make more informed purchasing decisions.
One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. Data-driven — except when they’re not. The post Can Technology Companies Achieve Diversity? There seems to be none.
Learn how technology transforms digital PR through data analytics, AI automation, social media strategy and influencer marketing to boost brand engagement The post The Role of Technology in Shaping Corporate Digital PR appeared first on.
One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario. Why this roadblock shows up?
A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.
The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. But the power of AI goes beyond content generation, and can assist PR teams with tasks like data analysis and customer service.
Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive. The merger brings us scale and ambition for global leadership.
If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.
Modern communicators need data-driven strategies to secure high-impact media coverage for their brands. Just like media relations, building a perfect pitch has become both an art and a science.
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. Date: March 31, 2022.
Unauthorized access to computer systems or account details puts the integrity of corporate data and customer trust at risk. For these scenarios, sophisticated technology is an essential solid defense layer that identifies and promptly addresses threats.
This week, we continue our discussion of PR measurement best practices with our thoughts on the data and technology that can help you measure success, and an overview of two measurement frameworks our customers use in their organizations. Get the right data & measurement tools. What is a measurement framework?
Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Example of video recognition technology. Too complicated?
For example, a retail tech business may focus on price optimization technology, but it may have executives who can speak to broader trends within certain retail verticals or retail as whole — trends like multichannel retailing; micro-fulfillment; or artificial intelligence applications. Use data and assets — or create your own.
Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Big Data – Big Data is overused because it’s so often used to describe any kind of data. Very few products or technologies are truly groundbreaking.
One of the sources of this information is media monitoring and social listening technology. While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past).
If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. Why technology ROI matters. Can other teams benefit from PR analytics data and shared ROI? quarterly website visitors driven by their media coverage.
Press releases and generic media engagements are no longer sufficient; a more strategic and data-driven approach is now necessary to leverage emerging trends effectively. From intuition to insights PR has evolved from instinct and media connections to data-driven strategies. Businesses now use data analytics to measure campaign impact.
An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. As Mod Op, we offer market research, SEO, data insights, website development, creative services, and a whole lot more.
After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development.
While many media monitoring companies have given up on data collection and outsource that critical function to other companies, Patrick masterminded the challenging task of building arguably the largest, global earned media web crawler and database in the industry.
Using data from hundreds of thousands of verified business user reviews, the platform collects unbiased feedback on industry-leading software to help technology buyers, investors, and analysts make better purchase decisions. . The G2 Crowd Report for User Satisfaction Ratings is one of the most trusted voices in the industry.
For the first time ever, Cision is bringing to market technology that makes it possible for brands to measure the impact of earned media and marketing communications programs accurately. The Cision Innovation Center, lead by Cision’s Chief Data Officer, David Barker, has developed the Cision ID. Views, Unique Visitors, Repeat Visitors.
In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.
All of this information should lead to more data-driven decision making and the optimization of future content. Ultimately, the right mix of earned, owned and paid tactics will depend on your specific company, so we encourage you to put content at the center of your marketing and communications strategy and let the data tell the story.
The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.
The more media coverage can be captured through media monitoring, the more data you will have at your fingertips for measurement and insights. In this case, the solution you choose must have a robust data collection and analysis capability, a way to customize regional dashboards, and staff available to support international demands.
We created technology that tracks all mentions, not just when there’s a link back to the company’s website.”. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. Technology has largely enabled this.” Data and technology don’t have to be scary.
For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. As a sector, technology has lost its luster. It’s the lowest point for technology in the 11-year life of the survey in 17 of 27 countries, including the U.S.
Business Wire is committed to providing best-in-class insights and analytics, and this is the next step in expanding its communications technology stack. This announcement speaks volumes about the talent of our team, the sophistication of our technology, and the quality of our data. Warm Regards, Dan Beltramo.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.
This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement. Influence: Brand Impact.
In addition, you’ll want to consider alternative solutions and potential risks or downsides involved, and provide any data that can support your case for the investment. Your proposed solution will emerge from collecting and reviewing this information. Five steps to developing a business case. Step 1: Confirm the opportunity.
Better Decisions Begin with Data and Artificial Intelligence. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence.
Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. PRStudChat. Is AI going to take away jobs? Are robots taking over?
That’s why Onclusive invented PR Attribution and, as a result of analyzing billions of articles and evolving its attribution technology over the last eight years, has the most comprehensive and accurate solution available today. Using attribution to make data-driven decisions across all of your communications efforts.
The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. Our data, in combination with RepTrak’s, gives communications teams a clear objective against which to optimize.
And that growth also pertains to the vehicle technology and advanced mobility segment of the annual show. In fact, respected veteran auto journalist and analyst John McElroy calls CES the world’s best auto technology show.
Quantum technologies are about to shift the paradigm of the entire computing world, ushering in a new era of communication and possibility. an award-winning quantum technology expert and the Howard Reiss Chair in Physical Sciences at the University of California, Los Angeles (UCLA). Organizations need to disrupt or be disrupted.”
We organize all of the trending information in your field so you don't have to. Join 48,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content